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Think (slogan)

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For the annual business conference, see IBM Think conference .
THINK
IBM Think sign
Product
Release date(s) 1911
"THINK"
Thomas J. Watson , who led IBM from 1914 to 1956, discussing the company's motto "THINK"
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" Think " (rendered as THINK ) is a slogan associated with the American multinational technology company IBM .

History [ edit ]

The "THINK" slogan was first used by Thomas J. Watson in December 1911, while managing the sales and advertising departments at the National Cash Register Company . [1] At an uninspiring sales meeting, Watson interrupted, saying "The trouble with every one of us is that we don't think enough. We don't get paid for working with our feet ? we get paid for working with our heads". Watson then wrote THINK on the easel. [2]

Asked later what he meant by the slogan, Watson replied, "By THINK I mean take everything into consideration. I refuse to make the sign more specific. If a man just sees THINK, he'll find out what I mean. We're not interested in a logic course." [3]

In 1914, Watson took the slogan with him to the Computing-Tabulating-Recording Company (CTR) and its subsidiaries, all of which later became IBM . [4] [5] [6] [7] International Time Recording, one of the subsidiaries, published a magazine for employees and customers, named Time , which, in 1935, IBM would rename to THINK . [8] [9] IBM continues to use the slogan. [10] THINK is also an IBM trademark; IBM named its laptop computers ThinkPads and named a line of business-oriented desktop computers ThinkCentre .

Since 2018, IBM 's main conference is called IBM Think . [11]

The Apple slogan " Think different ," meaning "Think differently", first used in 1997, has been widely taken as a response to IBM's THINK. [12] [13] [14]

See also [ edit ]

References [ edit ]

  1. ^ Random House Webster's College Dictionary . Random House. 1999. p.  1237 . slogan: a distinctive phrase or motto identified with a particular party, product, etc.
  2. ^ Belden, Thomas; Belden, Marva (1962). The Lengthening Shadow: The Life of Thomas J. Watson . Little, Brown and Company. pp.  157?8 .
  3. ^ Belden (1962) p.158
  4. ^ IBM Archives: THINK Sign
  5. ^ Maney, Kevin (2003). The Maverick and His Machine: Thomas Watson Sr., and the Making of IBM . Wiley. ISBN   0-471-41463-8 .
  6. ^ Tedlow, Richard S. (2003). The Watson Dynasty . Harper Business. ISBN   0-06-001405-9 .
  7. ^ Engelbourg, Saul (1954). International Business Machines: A Business History (Ph.D.). Columbia University. pp. 103?105. Reprinted by Arno Press, 1976, from the best available copy . Some text is illegible.
  8. ^ Aswad, Ed; Meredith, Suzanne M. (2005). IBM in Endicott . Arcadia. p. 18.
  9. ^ Cousins, Robert, ed. (1957). The Will to THINK: A Treasury of Ideas and Ideals from the Pages of THINK . Farrar, Straus and Cudahy. The books introduction, The Thinking Man , was written by Thomas J. Watson.
  10. ^ Think Exhibit
  11. ^ "Introducing THINK 2018" . IBM . 2017-11-01 . Retrieved 2019-03-06 .
  12. ^ Clifton, Rita; Ahmad, Sameena (2009). Brands and Branding . The Economist. Bloomberg Press. p.  116 . ISBN   978-1576601471 .
  13. ^ Altstiel, Tom; Grow, Jean (2005). Advertising Strategy: Creative Tactics from the Outside/In . Sage Publications, Inc. p.  24 . ISBN   978-1412917964 .
  14. ^ Sull, Donald Norman (2003). Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them . Harvard Business Review Press. p.  66 . ISBN   978-1578519934 .

External links [ edit ]

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