New Zealand TV channel
Television channel
The Shopping Channel
is a
New Zealand
24/7
Infomercial
channel which is broadcast on
Sky
satellite.
[1]
The company was founded in 2010
[2]
and went live on 1 October 2012.
[3]
The Shopping Channel was owned by entrepreneur Greg Partington
[4]
and is headquartered in
Auckland, New Zealand
.
History
[
edit
]
In April 2011, NZ
government-owned
national broadcaster
Television New Zealand
announced that it would be discontinuing its commercial-free 24-hour news and information channel
TVNZ 7
from July 2012, which was utilising freeview digital channel 7 at that time.
[
citation needed
]
Greg Partington commenced negotiations with Television NZ to have The Shopping Channel broadcast on the same channel once TVNZ 7 had been closed down.
[5]
However an agreement was not reached, and Partington subsequently took the concept to SKY TV.
[6]
The channel was formerly broadcast on channel 18 on the
Freeview
terrestrial and satellite platforms until April 2017.
Format
[
edit
]
The Shopping Channel broadcasts wall-to-wall infomercial content from TV Shop 24 hours a day, seven days a week (except on Sundays between 6am-12pm, Anzac Day between 6am-12pm and all day Good Friday, Easter Sunday and Christmas Day when documentaries from
DW-TV
are being broadcast; this is due to the Broadcasting Act 1989 which states that no commercial advertising can be shown on New Zealand television during those hours).
TV Shop offers a range of lifestyle and innovative products including health and fitness, home appliances, cleaning, toys and DIY, marketed through direct response television advertising, retail and online stores in New Zealand and Australia.
[7]
TV Shop is part of Brand Developers, which also includes Thin Lizzy, Bambillo, PowerFit, Nutri-Infusion, Bowflex and The Renovator.
[8]
From launch until late 2013 the format was similar to the advertorial channels
TVSN
,
TV4ME
and
eXtra
that are carried on the three Australian metropolitan commercial networks of which eight hours each day was live, with pre-recorded content constituting the remaining 16 hours. The channel showcased various products which viewers could purchase by an
e-commerce
website or by phone. The website and phone line were shut down late 2013.
[9]
As with most home shopping cable channels, these products, such as jewellery and
dresses
, were mainly aimed at a female audience.
[10]
Current Presenters
[
edit
]
- James Cheney
- Suzanne Paul
Past Presenters
[
edit
]
References
[
edit
]
External links
[
edit
]
Links to related articles
|
---|
Channels on
Sky
in New Zealand
|
---|
General
entertainment
| |
---|
Movies
| |
---|
Sport
| |
---|
Informational
| |
---|
Public service
| |
---|
News coverage
| |
---|
Children and family
| |
---|
Music video
| |
---|
Pay-per-view
| |
---|
Religious
| |
---|
Asian
| |
---|
Audio only
| |
---|
Timeshift
| |
---|
Former
| |
---|
|