From Wikipedia, the free encyclopedia
Brand of soft drink
Not to be confused with
Team
.
Teem
was a brand of
lemon-lime
-flavored
soft drink
produced by
PepsiCo
. It was introduced in 1959 in competition to
7 Up
. It is no longer available in most of the world, however it is still produced locally and sold in some South American, African and Asian countries.
Overview
[
edit
]
In the pre-planning stages, Teem was known as "Duet"; however, due to a potential copyright dispute with Swift's, a food manufacturer with a margarine carrying the same brand, the name was changed before marketing could begin. On April 10, 1959, three Pepsi-Cola representatives from Chicago, New York, and San Francisco converged on
St. Joseph, Missouri
, to give the public the first taste of the new drink, as the city was chosen for Teem's primary distribution market before being shipped elsewhere. Three days later, on the following Monday, advertisements cropped up in area newspapers advertising the drink as being for sale in stores.
Teem was sold in the United States and Canada until it was discontinued in 1984 due to declining sales. Lemon-Lime
Slice
was introduced to replace Teem,
[2]
though it was still available at some soda fountains into the 1990s. Later,
Sierra Mist
, and then
Starry
, became Pepsi's lemon-lime soda offerings in the US.
By the 1990s, Teem was available almost all over the country
[
clarification needed
]
. However, in
Japan
,
South Korea
, and several other countries Teem is almost absent and replaced with
Mirinda
lemon lime or their respective national brands as in South Korea by
Lotte
under the name
Chilsung Cider
, in Japan by
Asahi Soft Drinks
under the name
Mitsuya Cider
, and in
Turkey
by
Tamek
under the name
Fruko
which companies are close associates of PepsiCo. Teem remains on sale today in Brazil, Uruguay, Honduras, Nepal, Nigeria, India, and South Africa; it survived into the 1990s in other markets, too, before Pepsi authorized vendors to replace it with rival brand 7up due to the sale of 7up International (excluding the
US
) to Pepsi by
Philip Morris
. Pepsi has a lemon lime soda monopoly in several countries by selling 7up and Teem together.
[1]
Notes
[
edit
]
- ^
That year discontinued in the U.S.; 1990s in some other markets, still produced in some countries.
[1]
References
[
edit
]
|
---|
Brands and
subsidiaries
| | |
---|
Other holdings
| |
---|
Former holdings
| |
---|
People
| |
---|
Related articles
| |
---|
- 1
Produced under a partnership with
Ekaterra
- 2
Outside the U.S.
- 3
Distributed
- 4
49% owned
- 5
Fruit juices under license
|