From Wikipedia, the free encyclopedia
Mobile virtual network operator in the Philippines
TM
|
Product type
| |
---|
Owner
| Globe Telecom
|
---|
Country
| Philippines
|
---|
Introduced
| September 12, 2001
; 22 years ago
(
2001-09-12
)
|
---|
Markets
| Philippines
|
---|
Tagline
| Samahang Pina-easy
|
---|
Website
| www
.tmtambayan
.ph
|
---|
TM
(formerly known as
Islacom
,
Touch Mobile
, and
Republika ng TM
and also known as
TM Tambayan
) is a Filipino cellular service brand of Filipino telecommunications company
Globe Telecom
.
History
[
edit
]
TM was launched on September 12, 2001, as Touch Mobile, initially catering to the middle income market, and has since covered lower-income groups as well, making it Globe's
value brand
offering.
[1]
[2]
[3]
The service has gained popularity for its discounted call and messaging services, with the "All Network" offers allowing TM subscribers to communicate with users from other local networks.
Touch Mobile was started as the first mobile brand in the Philippines that introduced
voice messaging
system in 2001. Due to the majority of SMS users, the voice messaging system was discontinued and instead focused on SMS-based services.
Rebranding
[
edit
]
In 2005, the brand was relaunched as TM "
Ang Bagong Touch Mobile
" (English: The new Touch Mobile), and then as TM "
Pinalakas na Touch Mobile
" (English: The stronger Touch Mobile) while keeping the slogan "Power to the People!", reaching even subscribers of low income and rural communities.
Its new name
Republika ng TM
(Filipino: Republic of TM) and adding three stars and the sun above the logo, and their slogan "
Astig Tayo Dito!
" (Filipino: We are cool here!) was introduced in 2009.
In 2019, "
Republika ng TM
" was rebranded as "
TM Tambayan
" with an updated logo heavily based on the colors on the
flag of the Philippines
, which the brand focused on continuous of fun and happy
Filipino
(also known as "
FunPinoy
") moments.
See also
[
edit
]
References
[
edit
]
External links
[
edit
]
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Mobility
| |
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Fixed-line
| |
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Internet
| |
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Technology
| |
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Media
| |
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Miscellaneous
|
- Globe Lifestyle
- 0917 (clothing)
|
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- Annual revenue
:
PHP
166.66 billion (
FY
2019)
[1]
- Net income
:
PHP
22.28 billion (
FY
2019)
[2]
- Employees
: 8,048 (2019)
- Stock symbol
: (
PSE
:
GLO
)
|