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1941?2006 media corporation
The
Susquehanna Radio Corporation
was a media corporation that operated from 1941 to 2006 that was headquartered in
York, Pennsylvania
. The company was a unit of
Susquehanna Pfaltzgraff
, a
conglomerate
more widely known for the
Pfaltzgraff
kitchenware line than its broadcasting pursuits.
History
[
edit
]
Some of the early Susquehanna radio properties included
top 40
music stations
WSBA
(910 AM) in York;
[1]
WARM
(590 AM) in
Scranton, Pennsylvania
;
[2]
[3]
WICE (1290 AM, now
WPVD
) in
Providence, Rhode Island
; and
WHLO
(640 AM) in
Akron, Ohio
.
WQBA
(1140 AM), a
Spanish-language
station in
Miami
, was part of the group, along with news/talk/music station WKIS (740AM) in
Orlando, Florida
. Susquehanna's best-known acquisition was the 1989 purchase of
San Francisco
's
KNBR
(680 AM) from
NBC
, the last radio station owned by the network, and its shepherding of that station into one of the nation's
sports talk
stations.
Over time, Susquehanna repositioned itself from a company based largely in the Northeast to one based largely in the Southern and Midwestern markets, nevertheless keeping its original stations in York. The company was absorbed into
Cumulus Media
in 2006 when
Louis Appell
's children broke up Susquehanna Pfaltzgraff.
The company is still active as a holding subsidiary named "Radio License Holding SRC, LLC".
See also
[
edit
]
References
[
edit
]
- ^
"
WSBA Radio acquires new computer system
." York Pennsylvania:
The York Dispatch
, February 23, 1988, p. 10 (subscription required).
- ^
"
John Hancock appointed WARM program director
." Wilkes-Barre, Pennsylvania:
Citizens' Voice
, January 28, 1986, p. 24 (subscription required).
- ^
"
Traffic data will be aired
." Scranton, Pennsylvania:
The Tribune
, June 14, 1986, p. 1 (subscription required).