American TV executive
Susan Packard
|
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Born
| Detroit, Michigan
|
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Occupation(s)
| Businesswoman, author
|
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Known for
| HGTV
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Susan Packard
is an American business executive and author who was a cofounder of
HGTV
, DYI Network and several other
Scripps Networks Interactive
(SNI) network channels.
Packard also worked on the startup teams of
HBO
and
CNBC
. She is the author of
New Rules of the Game: 10 Strategies for Women in the Workplace. In 2019 she authored Fully Human, Three Steps to Grow Your Emotional Fitness for Work, Leadership, and Life.
Early life and education
[
edit
]
Susan Packard was born in
Detroit, Michigan
. During her secondary school summers, she worked for her father's
direct mail
business. After receiving her undergraduate degree in advertising from
Michigan State University
,
[1]
in 1979 she graduated with a masters in advertising from the same school. She later completed an executive program at the
University of Virginia
.
[2]
In 2019 Packard was awarded an Honorary Doctorate of Humanities from Michigan State .
[3]
Business career
[
edit
]
Packard's first job out of graduate school was at Burke Marketing Research in
Cincinnati
.
[4]
Packard started out in the cable programming television business with the sales division of HBO in 1980, eventually becoming a regional manager in charge of distributing HBO to cable operators. In 1984, Packard became the director of the HBO Los Angeles market.
[5]
After this, she worked at
NBC
to help launch the network's cable properties beginning in 1988. Packagred was on the start-up team of CNBC,
[6]
where she served as the vice president of affiliate relations and national accounts.
[7]
In 1994 at
E.W. Scripps
Company, Packard helped cofound Home and Garden Television (HGTV), a place where she served as the chief operating officer until 2000. During this time she also cofounded the Scripps Networks, becoming the President of Scripp's New Ventures division in 2000. That year Packard was a co-founder of the
Fine Living Network
, which debuted in 2002.
[8]
Scripps eventually became Scripps Networks Interactive (SNI),
[9]
where Packard served as executive vice president. In this role she also co-founded the
DIY Network
.
[10]
The company grew to a $10 billion market valuation.
[11]
In her final role before leaving SNI, Packard served as the Scripps Networks President of Brand Outreach.
[12]
In addition to her business duties, she aligned Scripps corporate citizenship with external organizations, including Mobile Meals and
Habitat for Humanity
.
[13]
Packard was the first woman to serve on the board of
Churchill Downs, Inc
. She served for two terms, from 2004 to 2010.
Books
[
edit
]
In 2015 Packard wrote the book
New Rules of the Game: 10 Strategies for Women in the Workplace
, which applies the concept of “
gamesmanship
” for the use of women in their careers. The book “cultivates creativity, focus, optimism, teamwork and competitiveness,” according to San Diego Metro.
[14]
In the book Packard uses personal anecdotes from the breadth of her career
[15]
as well as stories about other businesspeople who successfully managed various competitive situations.
[16]
These were taken with interviews that Packard did with c-level executives or company presidents, nine of which were women and three were men.
[17]
Packard advises on issues surrounding competition in the workplace.
[18]
New Rules of the Game
is intended to serve as a guide for women looking to take on leadership positions in business.
[19]
Packard's second book,
Fully Human, 3 Steps to Grow Your Emotional Fitness for Work, Leadership, and Life
, looks at
emotional intelligence
and how it can propel the reader to find fulfillment and success. She uses lessons from her career as well experiences of many others that she interviewed for the book, from all levels of various organizations.
Recognition
[
edit
]
Packard was inducted into the Cable Hall of Fame in 2008. She has also received awards including the Women in Cable & Telecommunications Woman of the Year award, YWCA Tribute to Women Award, and E.W. Scripps William R. Burleigh Award for Distinguished Community Service.
[20]
References
[
edit
]
- ^
Nelson, Steve.
"Susan Packard"
.
The Cable Center
.
- ^
Mink, Michael.
"Susan Packard Drove Home HGTV's Culture While Ratings Sprouted"
.
Investor's Business Daily
.
- ^
"Susan Packard, Doug Meijer to speak at MSU commencement"
.
MSUToday | Michigan State University
. Retrieved
2020-12-14
.
- ^
Harrington, Carly.
"HGTV co-founder inducted into Cable Hall of Fame"
.
Knoxville News Sentinel
.
- ^
Mink, Michael.
"Susan Packard Drove Home HGTV's Culture While Ratings Sprouted"
.
Investor's Business Daily
.
- ^
"New Rules of The Game Book Review"
.
Kirkus
.
- ^
Daily, Bethany.
"LOUISVILLE: Why Working Women Need To Think Like Athletes"
.
Bizwomen
. Albuquerque Business First.
- ^
Salkin, Allen (2013).
From Scratch: The Uncensored History of the Food Network
. Penguin. pp. 179, 227, 383.
- ^
Mink, Michael.
"Susan Packard Drove Home HGTV's Culture While Ratings Sprouted"
.
Investor's Business Daily
.
- ^
Mink, Michael.
"Susan Packard Drove Home HGTV's Culture While Ratings Sprouted"
.
Investor's Business Daily
.
- ^
Malek, Mitra.
"Patience Urged In Rise To The Top, Former HGTV Head Says"
.
Times Free Press
.
- ^
Silverman, Alex.
"Minding My Business With Pac-12 Networks Senior VP Art Marquez"
.
Sport's Business Daily
. Sport's Business Journal.
- ^
Harrington, Carly.
"HGTV co-founder Susan Packard debuts new business book for women"
.
Knoxville News Sentinel
.
- ^
"Celebrating Women's Roles"
.
San Diego Metro
.
- ^
Harger, Jim.
"HGTV Co-founder Shares Her Success Secrets With Women's Networking Group"
.
MLive Media Group
. Advance Local Media LLC.
- ^
Lindsay, Lavine.
"10 New Books We'll Be Reading This Year"
.
Fast Company
.
- ^
Nichols, Mike.
"Speaker Offers Game Plan for Successful Women"
.
Grand Rapids Business Journal
.
- ^
Shellenbarger, Sue.
"How Do You Survive Office Competition?"
.
Wall Street Journal
.
- ^
Harrington, Carly.
"HGTV co-founder Susan Packard debuts new business book for women"
.
Knoxville News Sentinel
.
- ^
Harrington, Carly.
"HGTV co-founder inducted into Cable Hall of Fame"
.
Knoxville News Sentinel
.