Brand of chewing gum
Winterblue 1.0 flavor
Forever Fruit 1.0 flavor
Stride
is a brand of sugar-free
chewing gum
currently owned by
Perfetti Van Melle
, sold in packs of 14 pieces. It was introduced in May 2005.
Latest flavors
[
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The following are the latest Stride flavors:
- Spearmint
- Peppermint
- Icymint
- Lemonberry
- Melopeach
- Sour Patch Kids (Redberry, Lime, Orange and Watermelon)
Discontinued flavors
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The following are discontinued flavors by Stride:
- Forever Fruit
1.0
- Nonstop Mint
1.0
- Spearmint
1.0
- Sweet Berry
1.0
- Sweet Cinnamon
1.0
- Sweet Peppermint
1.0
- Uber Bubble
1.0
- Winterblue
1.0
- Mystery Flavor
1.0
- Forever Fruit
2.0
- Nonstop Mint
2.0
- Spearmint
2.0
- Sweet Berry
2.0
- Sweet Cinnamon
2.0
- Sweet Peppermint
2.0
- Uber Bubble
2.0
- Winterblue
2.0
- Shift
Berry to Mint
- Shift
Citrus to Minty
- Spark
Kinetic Fruit
- Spark
Kinetic Mint
- Spark
Kinetic Berry
- Always Mandarin
- Eternal Melon
- Mintacular
- Whitemint
- Tropical Trance
- Whitemint
- Fearless Fruit
- Stride ID (Spearmint, Peppermint, Berrymelon)
Stride 2.0
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A line of Stride gum, named the “2.0” series, was released in February 2011. This series was released to upgrade some of the original flavors.
[1]
Stride Shift
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Shift is a flavor changing gum in two flavors (Berry to Mint and Citrus to Mint). Because of the two flavors, the packaging for each flavor has two main colors. For Berry to Mint, the package's colors are magenta and light blue; for Citrus to Mint, the colors that are on the package are orange and light green. It is not sold in
Canada
.
Stride Spark
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Spark is a variant that comes in three flavors, Kinetic Mint, Kinetic Berry and Kinetic Fruit. One piece contains 25% of the
Recommended Daily Allowance
of
Vitamin B6
and
Vitamin B12
, according to the label.
International
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Stride was available only in the
United States
until January 2008, when the Spearmint, Sweet Peppermint and Forever Fruit flavors were made available in
Canada
. Most flavors are now available in Canada.
In Europe, some Stride flavors are being sold under the
Trident
Senses brand, namely the Winterblue
2.0
(sold as Mint Breeze), the Forever Fruit
2.0
(sold as Tropical Mix) and the Sweet Peppermint
2.0
(sold as Rainforest Mint and recolored to green), as well as the Mega Mystery, sold as itself. The packaging is a little more elaborate than the traditional Stride box, with the exception of the Mega Mystery which remains the same.
Some other flavors have been released, but they do not relate to any Stride flavors apart from some Shift flavors.
Country
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- USA
- Canada
- China
- Australia
[2]
Design
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The Stride Mnemonic 'S' and package was created by a design and branding firm.
[3]
All packages of Stride include the Stride Mnemonic ’S’ except for Mega Mystery, which replaces the ’S' with a question mark (‘?’) on the front of the packaging. In 2014, the S was redesigned and is only on Spearmint, Peppermint, Winterblue, Nonstop Mint, Stride Spark Kinectic Mint and Fruit, and Sour Patch. Sour Patch is sold in three flavors: Lime, Red Berry, and Orange.
Marketing
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A pack of Stride Sweet Peppermint.
Stride chewing gum was unveiled at the All Candy Expo in 2006, when, after three years of product development, Cadbury claimed that through the use of proprietary sweetener
mannitol
it had produced a gum with longer-lasting flavor. Cadbury marketed the gum as "The Ridiculously Long Lasting Gum".
[4]
Following competitive campaigning, New York based advertisers
JWT
were selected to handle the $50 million launch advertising,
[5]
creating a series of work-place related ads that proved popular with consumers, according to polls by
USA Today
. These ads include the CEO of Stride gum begging customers to buy more gum as was popular at first but lasted too long and nobody came back for more. (October 29, 2006)
[6]
In addition, Cadbury received an industry OMMA Award for online advertising creativity on September 25, 2007 for "Best Use of Gaming" in connection with its "The Ridiculously Long-Lasting Gaming Event", when on June 21, 2006. Stride teamed with
Xfire
to host a live "shoutcast" national videogame all-star challenge.
[7]
Stride chewing gum sponsored a worldwide trip by
Matt Harding
in order for him to produce a popular viral video on YouTube in 2006.
[
citation needed
]
Starting November 5, 2009, Cadbury in connection with
Kongregate
sponsored "The Longest Lasting Game" contest, challenging game developers to design a game based around endurance in one month.
[8]
The growing gum market for Stride and other Cadbury-Adams brand
Trident
in the United States contributed to unexpectedly strong sales for the company in 2007.
[9]
[10]
[11]
Stride was heavily product placed on the television series,
Smallville
, particularly during season 7 - episode 13, "Hero", which features Kryptonite - laced Stride bestowing Elastic Man powers on the character Pete Ross. The use of a decommissioned Stride factory for concerts is also central to that particular episode.
[12]
References
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External links
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Brands
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Cadbury
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- 1
Manufactured by
Hershey's
in the U.S. under licensing agreement
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