Indian Hindi-language television channel
This article is about the Hindi television channel. For the streaming service in Latin America, see
Star+
.
"STAR Plus" redirects here. For the English-language channel formerly known as the original incarnation of Star Plus, see
Star World
. For the European channel formerly known as Star Plus, see
Utsav Plus
.
Television channel
StarPlus
|
Type
| Television Channel
|
---|
Country
| India
|
---|
Broadcast area
| International (Except Iran and UK)
United States (2004?2019, 2023?present)
|
---|
Network
| Disney Star
|
---|
Headquarters
| Mumbai
,
Maharashtra
,
India
|
---|
|
Language(s)
| English
(1992?2000)
Hindi
(1996?present)
|
---|
Picture format
| 1080i
HDTV
(downscaled to
letterboxed
576i
/
480i
for the
SDTV
feed)
SD & HD
Feeds Available
|
---|
|
Owner
| Disney India
|
---|
Sister channels
| Disney Star Channels
|
---|
|
Launched
| 21 February 1992
; 32 years ago
(
21 February 1992
)
|
---|
Replaced by
| Utsav Plus
(Europe)
|
---|
|
Website
| Star Plus
on
Disney+ Hotstar
|
---|
|
|
|
Disney+ Hotstar
| India
,
Indonesia
,
Malaysia
,
Thailand
,
Vietnam
,
Canada
,
United Kingdom
,
Bangladesh
and
Singapore
|
---|
Hulu
| United States
|
---|
|
StarPlus
is an Indian
Hindi language
general entertainment
pay television
channel operated by
Disney Star
, a subsidiary of
Disney India
. Its programming consists of
family dramas
, comedies, youth-oriented
reality shows
, shows on crime and
television films
.
[1]
History
[
edit
]
When it was first launched on 21 February 1992,
[1]
StarPlus was an English language entertainment television channel, broadcasting international television shows from the
United States
,
United Kingdom
,
Australia
and
New Zealand
, with
Zee TV
being the
Hindi
-language counterpart.
[2]
After Star ended its relationship with
Zee TV
on 31 March 1996, StarPlus was transformed completely into a Hindi-language channel (from April 1996 to June 2000, StarPlus was a bilingual TV channel consisting of
Hindi
and
English
programmes),
[3]
with
Star World
becoming the network's English-language counterpart channel.
[4]
The company's CEO
Sameer Nair
and programming chief
Tarun Katial
introduced a number of new shows, which helped solidify the channel's position as a large influence in Hindi-language television broadcasting.
[5]
[6]
[7]
The channel launched in the United States in November 2004.
[8]
The channel's high-definition feed was launched on 15 April 2011.
[9]
It carries the same schedule as the SD feed, but with different commercials.
StarPlus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,
[10]
but it was delayed until 5 July 2012.
[11]
On 6 October 2017, Canada's
ATN Channel
lost rights to Star programming, with viewers directed to the new streaming service
Hotstar
, which was recently introduced into the Canadian market.
[12]
On 1 October 2023, ATN relaunched Star Plus in Canada.
[13]
On 4 January 2019, Star similarly shut down its linear channels in the United States, in favour of Hotstar.
[14]
[15]
On 14 September 2023,
Dish Network
and
Sling TV
relaunched Star Plus and other Disney Star channels in the United States.
[16]
Rebranding
[
edit
]
On 14 June 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi".(Same Relationship, New Thinking.)
[17]
On 7 November 2016, it underwent a rebranding with the tagline "Nayi Soch". (New Thinking.)
[18]
On 27 May 2018, it underwent a rebranding with
Alia Bhatt
as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" (Same Relationship, New Conversations.) and signature song composed by
A. R. Rahman
.
[19]
On 30 December 2020, Disney announced that the Star branding in the Netherlands would be replaced with Utsav from 22 January 2021. On 22 January 2021, StarPlus became
Utsav Plus
in the UK and Europe.
[20]
[21]
Reception
[
edit
]
In 2000, StarPlus was at third position in terms of revenue and viewership after Zee TV and
Sony Entertainment Television
while none of the series were in top 10.
[22]
With the launch of Indian Hindi version of "Who wants to be a millionaire?",
Kaun Banega Crorepati
, hosted by Amitabh Bachchan, the show became an instant hit becoming number one show followed by the launch of
Kyunki Saas Bhi Kabhi Bahu Thi
, on the same day which became second most watched show after it, which soon beat the latter, to number one position, while StarPlus soon became the most watched channel.
[22]
[23]
[24]
This followed
Kahaani Ghar Ghar Kii
in October 2000 and later
Kasautii Zindagi Kay
a year after it and many more produced under
Balaji Telefilms
which made StarPlus to achieve the highest viewership during that time making the channel at No. 1 position since.
[25]
[26]
Most of the series (80-90%) aired in the channel during that period were produced by Balaji Telefilms.
[27]
70% of the revenue for the production house was obtained from Star then.
[25]
After 2006, their top rated shows started to decline in viewership and were axed one by one by the channel.
[28]
[29]
However, during 2008, differences arouse between
Star India
and Balaji due to termination of their serials over declining ratings, cancellation of joint venture for regional content in South India and as a result the agreement of Balaji buying Star's stake was terminated.
[30]
[31]
Both suffered some downfall after it.
[32]
However, after two years, they patched up and
Tere Liye
was the show produced after it in 2010.
[33]
[34]
During the slight downfall in viewership in the end of the 2000s the No.1 position dominated by it for nine years continuously was beaten by the rival channel
Colors TV
in April 2009 for the first time pushing it to second position.
[35]
[36]
[37]
During last week of May 2009, it was beaten by Zee TV for the first time in nine years, pushing it to third position and only
Yeh Rishta Kya Kehlata Hai
has maintained its ratings among Top 10.
[38]
After
Yeh Rishta Kya Kehlata Hai
maintaining its ratings among Top 10, few other shows like
Saath Nibhaana Saathiya
,
Sapna Babul Ka...Bidaai
,
Yeh Hai Mohabbatein
,
Iss Pyaar Ko Kya Naam Doon?
,
Diya Aur Baati Hum
and
Mann Kee Awaaz Pratigya
helped StarPlus to regain their position into Top 10.
[1]
On week 12 of 2020, while it dropped to fifth position in Hindi GEC while overall at sixth position in India, the following week the channel did not even feature in top ten Indian channels owing
COVID-19 pandemic
when production and new episodes broadcast were halted and reruns began.
[39]
[40]
However, in week 15 it returned to the top ten.
[41]
[
failed verification
]
Post first lockdown, in 2020, a new lineup of shows like
Anupamaa
,
Ghum Hai Kisikey Pyaar Meiin
,
[42]
Saath Nibhaana Saathiya 2
,
[43]
Imlie
[44]
and
Pandya Store
[45]
helped StarPlus regain their position.
[46]
[47]
Programming
[
edit
]
From 2 October 2022, StarPlus extended its fiction airtime band to seven days a week.
[48]
All shows aired everyday since then.
[49]
Programming blocks
[
edit
]
Title
|
Year(s) aired
|
Note(s)
|
Fox Kids
[50]
|
2001?2004
|
Indian version of children's programming block
|
Disney Time
[51]
|
2005
|
Disney Branded Television block
|
StarPlus Dopahar
|
2017
|
On 3 April 2017, Star brought back its afternoon programming which was shut down eight years ago with the launch of 4 new soap operas from 12:30 pm to 2:30 pm (IST).
[52]
[53]
It was later extended up to 3:00 pm with
Love Ka Hai Intezaar
in May 2017 but was again made 2 hours from 12:30 pm to 2:30 pm as the soap
Tu Sooraj Main Saanjh Piyaji
was shifted to prime time.
[54]
Due to low ratings than expected, it was cancelled by the channel on 30 September in the same year.
[55]
|
Sister channels
[
edit
]
Star Bharat
[
edit
]
Star Bharat
(formerly
Life Ok
) is an Indian
Hindi
Entertainment
pay television
Channel operated by
Disney Star
, a subsidiary of
Disney India
, which primarily telecasts
dramas
,
crime
and
comedy
shows.
Star Gold
[
edit
]
Star Utsav
[
edit
]
Star Utsav
is an Indian
Hindi
Entertainment
pay television
Channel operated by
Disney Star
a subsidiary of
Disney India
, which primarily telecasts reruns of popular shows from STAR Classics India.
Star Utsav Movies
[
edit
]
Star Utsav Movies
is an Indian
Hindi
movie
pay television
Channel operated by
Disney Star
, a subsidiary of
Disney India
.
References
[
edit
]
- ^
a
b
c
"Description about the Channel Star Plus"
.
Times Of India
.
- ^
Flegg, Michael (10 September 2001).
"India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas"
.
The Wall Street Journal
. Archived from
the original
on 19 September 2001.
- ^
"See Change"
.
The Week
.
- ^
"Zee: Life after Star, and vice-versa"
.
Equity Master
.
- ^
"Sameer Nair: The creative strategist"
.
Live Mint
.
- ^
"There and back again: Subhash Chandra and the Zee TV story"
.
Live Mint
.
- ^
"History Star Plus Global"
. Star Plus Global. Archived from
the original
on 27 September 2020
. Retrieved
6 July
2015
.
- ^
"YuppTV Launches Star Plus and Life OK Channels in USA"
.
Business Wire
.
- ^
"Star TV India Launches Five HD Channels"
.
Hollywood Reporter
.
- ^
Star Plus UK to launch HD Channel ?
http://media247.co.uk/bizasia/newsarchive/2011/02/exclusive_star_5.php
- ^
Star Plus HD UK date confirmed ?
http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk
Archived
5 June 2016 at the
Wayback Machine
- ^
"&TV replace Star Plus to be part of the ATN HD channel"
.
Asian Television
.
- ^
Limited, Asian Television Network International.
"ATN to launch Disney Star's channels exclusively in Canada"
.
www.newswire.ca
. Retrieved
2 October
2023
.
- ^
"Starting January 5, STAR India's TV Channels will be streaming ONLY on Hotstar in the US"
.
PR Newswire
.
- ^
Baddhan, Raj (7 December 2018).
"Star TV to shutdown television operations in USA"
.
BizAsia
. Retrieved
11 August
2019
.
- ^
"MyDISH"
.
my.dish.com
. Retrieved
2 October
2023
.
- ^
"Star Plus to sport new logo, tagline in battle for top slot"
.
Live Mint
.
- ^
"How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'
"
.
Business Standard
.
- ^
"Alia Bhatt becomes fresh face of Star Plus new look"
.
The Indian Express
.
- ^
"Disney Renaming Star Channels In The Netherlands | What's On Disney Plus"
. 30 December 2020.
- ^
"Exclusive: First look at Star TV's new Utsav TV branding"
. 11 January 2021.
- ^
a
b
"Kaun Banega Crorepati mesmerises people as Star TV bets Rs 75 crore on Amitabh Bachchan"
.
India Today
. 30 November 1999.
- ^
Bhushan, Nyay (4 November 2008).
"Court ends run of India's top soap"
.
The Hollywood Reporter
.
Archived
from the original on 23 January 2021
. Retrieved
2 September
2021
.
- ^
Sinha, Ashish (20 January 2013).
"Sony does a Star Plus"
.
Business Standard India
.
Archived
from the original on 4 October 2021
. Retrieved
2 September
2021
.
- ^
a
b
"Star likely to divest its 25.9% stake in Balaji Telefilms"
.
Live Mint
. 6 June 2008.
- ^
"Sony does a Star Plus"
.
Business Standard
.
- ^
"STAR, Balaji rediscover their love"
.
Business Standard
.
- ^
"With falling TRPs, channel share, pricey actors, entertainment television faces the heat"
.
India Today
. 6 June 2005.
- ^
"Star India sells 26% stake in Balaji Telefilms for 108 crore"
.
Live Mint
. 5 August 2015.
- ^
"Balaji, Star TV at war!"
.
Rediff
.
- ^
"Star, Balaji have finally parted ways"
.
Live Mint
. 4 August 2008.
- ^
"Balaji Telefilms falls 13% Star unit terminates TV serial"
.
The Economic Times
. 20 October 2008.
- ^
"The return of Ekta"
.
Fortune India
. 8 November 2012.
- ^
"The latest offering from TV's soap queen"
.
Rediff
.
- ^
"Colors beats Star Plus with highest viewership"
.
Live Mint
. 16 April 2009.
- ^
"Star attraction"
.
The Financial Express
. June 2010.
- ^
"Success Strategy| Colors: making a mark with content"
.
Live Mint
. 10 March 2009.
- ^
"Zee overtakes Star first time in 10 years"
.
Live Mint
. 3 June 2009.
- ^
"BARC week 12: colors grabs second position on pay platform and urban market"
.
Indian Television dot com
. 4 April 2020.
- ^
"Ramayan Re-Telecasting Helps Doordarshan To Claim Top Spot In Trp"
.
The Times of India
.
- ^
"Larger networks takeover free Across Genres list as Star Utsav tops All Platforms"
.
Indian Television dot com
.
- ^
"TV Rating War: Anupamaa gets tough fight from Ghum Hai Kisikey Pyaar Meiin"
.
India Today
.
- ^
"Saath Nibhana Saathiya 2 debuts at No. 3 on TRP chart"
.
The Indian Express
. 31 October 2020.
- ^
"TV Rating War sees new show Imlie and Ekta Kapoor's Yeh Hai Chahatein enter Top 5"
.
India Today
.
- ^
"TRP Race: After Udaariyaan, Pandya Store is the New Entry in Top 5"
.
News18
. 16 October 2021.
- ^
"Rupali Ganguly Starrer Anupamaa's Team Celebrates as Show Tops Ratings for Over Two Years"
.
Zee News
.
- ^
"TRP Race: Rupali Ganguly's Anupamaa Breaks its Own Record of 4 Million Viewership"
.
News18
. 13 November 2021.
- ^
Trivedi, Tanvi.
"Shooting 7 days in a week will be exhausting not only for actors, but even technicians: Gaurav Mukesh - Times of India"
.
The Times of India
. Retrieved
31 October
2022
.
- ^
Service, Tribune News.
"Star Plus extends fiction shows to seven days a week"
.
Tribuneindia News Service
. Retrieved
31 October
2022
.
- ^
"Star Toons"
.
The Tribune
. 29 April 2001
. Retrieved
10 December
2017
.
- ^
"Disney takes up weekend branded block on DD"
.
Indiantelevision.com
. 15 November 2005
. Retrieved
26 February
2014
.
- ^
Laghate, Gaurav (27 February 2017).
"Star Plus to reboot afternoon slot with 4 new shows"
.
The Economic Times
.
- ^
"2017 a year of rebranding and extending time slots for Hindi GECs"
.
Indian Television dot com
. 9 January 2018.
- ^
"Star Dopahar back to airing 2 hours of content, Dhhai Kilo Prem and Love Ka Hai Intezaar get new time slots"
.
The Indian Express
. 12 July 2017.
- ^
"Star Dopahar to call it a day, all shows to end on September 30"
.
The Indian Express
. 8 September 2017.
External links
[
edit
]
|
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Disney Star channels
| |
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Former TV networks
| |
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Other holdings
| |
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