Brazilian record label
Som Livre
(Portuguese for "
Free Sound
") is a Brazilian record company that was founded in March 1969 in order to commercialize the soundtracks for
Rede Globo
(its then parent company) soap operas.
[1]
It later expanded to recording studio albums.
Today, Som Livre is Brazil's largest domestic label and was formerly part of
Grupo Globo
, which is the biggest media conglomerate in Brazil.
[2]
In November 2020, Globo placed the label up for sale.
[3]
In April 2021, it was acquired by
Sony Music Entertainment
for an undisclosed amount.
[4]
The sale was approved by the national competition regulator
Cade
on 4 November 2021
[5]
and was completed on 4 March 2022.
History
[
edit
]
Som Livre was founded in March 1969 by music producer Joao Araujo. It was founded with the purpose of developing and commercializing soap opera soundtracks produced by TV Globo. Its first
telenovela
soundtrack was
O Cafona
(1971).
[6]
Other notable soundtracks produced by the label include:
O Bem-Amado
,
O Bofe
,
O Primeiro Amor
(
The First Love
),
O Espigao
(
The Spike
),
Corrida do Ouro
(
The Gold Rush
),
Os Ossos do Barao
(
The Bones of the Baron
), and
O Rebu
.
In the early 1970s, the label partnered with Sonopresse, Disques Carrere, and Disques Trema to release music videos in Brazil.
[7]
In 1974, Som Livre created the "SOMA" label with the intention of developing more affordable albums.
[8]
Som Livre began collaborations with musical artists Djavan and Rita Lee in 1976.
[9]
[10]
[11]
Other musical artist collaborators included:
Guilherme Arantes
,
Tim Maia
,
Lulu Santos
,
Barao Vermelho
,
Cazuza
,
Luiz Melodia
,
Gal Costa
,
Simone
,
Jorge Ben Jor
,
Renata Vasconcellos
,
Elis Regina
,
Fafa de Belem
,
Moraes Moreira
,
Djavan
,
Novos Baianos
,
Fabio Jr.
,
Agepe
,
Francis Hime
, and
Xuxa
. In 1988, the label produced Xuxa’s third album “Xou da Xuxa 3,” which was the best selling album in Som Livre’s history with 3,316,704 copies sold.
[9]
[10]
[11]
In 1999, the company started selling its products online, reaching R$1.342 million in sales within four months.
[12]
Som Livre was the first Brazilian record label to release cell phone ringtones.
[13]
In 2007, Som Livre released its SLAP label, which focused on signing on new Brazilian talent. New artists collaborations included: Latin Grammy-nominated
Maria Gadu
and
Michel Telo
,
Tiago Iorc
, and
Little Joy
.
[14]
[15]
[16]
In celebration of its 5-year anniversary, SLAP hosted a music festival at Cine Joia in
Sao Paulo
. The festival featured: Maria Gadu,
Silva
, Thais Gulin, Tiago Iorc,
Ana Canas
, Dani Black, and Jesuton and Marcelo Jeneci.
[17]
[18]
In 2014, Som Livre partnered with Eagle Rock Entertainment, signing onto international artists such as
The Rolling Stones
and
Elton John
.
[19]
In 2016, the label launched its Austro Music label, dedicated to electronic music. Austro Music has worked with DJ DIB, Elefantz, Naza Brothers, and WAO.
[20]
With the rise in streaming service popularity, Som Livre partnered with Deezer, Spotify, Apple Music, and
Globoplay
.
[21]
[20]
With Spotify, the two companies developed a new component through app which paired 27 iconic telenovela characters to their respective soundtrack.
[20]
[22]
In 2018, the label worked with Apple Music to stream its music on Apple's platform.
[20]
[23]
Som Livre’s partnership with Globoplay led to an "on demand" service, in which the label released artist content exclusively for its subscribers.
Gospel
[
edit
]
Som Livre was the first record label to invest in Brazil’s gospel music market. In 2009, Som Livre released its first gospel album “CD Promessas,” which sold 500,000 copies.
[24]
[25]
The following year, the label launched Festival Promessas, the biggest evangelical music event in Brazil.
[26]
According to the Brazilian Association of Record Producers (ABPD), gospel music was the second most popular musical genre in Brazil in 2011. In 2012, Som Livre launched "Voce Adora", a gospel subdivision of the label.
[27]
[28]
[29]
Amongst Voce Adora’s gospel artists are
Ludmila Ferber
,
David Quinlan
,
Rose Nascimento
,
Andre Valadao
,
Eliane Silva
,
Davi Sacer
, and
Ton Carfi
.
[30]
[31]
Labels
[
edit
]
Som Livre Masters series
[
edit
]
Som Livre commissioned
Charles Gavin
to select 25 rare albums for inclusion in their
Som Livre Masters Series
of CD reissues. The albums:
[32]
- Sambas
? Dom Junior,
Walter Wanderley
,
Milton Banana
- Bossa nova, nova bossa
?
Manfredo Fest
- Bossa Jazz Trio
? Bossa Jazz Trio
- Sansa Trio
? Sansa Trio
- Os Brazoes
? Os Brazoes
- Em Som Maior
?
Sambrasa Trio
- Sambossa 5
- Quarteto Bossamba
?
Walter Wanderley
- Reencontro com Sambalanco Trio
?
Sambalanco Trio
- Som 3
?
Cesar Camargo Mariano
- Os Sambistas
?
Paulinho da Viola
- Decisao
?
Zimbo Trio
- Brazilian Octopus
?
Hermeto Pascoal
- Como Dizia O Poeta
?
Vinicius de Moraes
, Marilia Medalha,
Toquinho
- E deixa o relogio andar
? Osmar Milito
- Rosinha de Valenca
?
Rosinha de Valenca
- Molhado de Suor
?
Alceu Valenca
- Vila Sesamo
- Vamos pro Mundo
?
Novos Baianos
- Gerson Conrad e
Zeze Motta
- Sitio do Picapau Amarelo
- Tim Maia
?
Tim Maia
- Vontade De Rever Voce
?
Marcos Valle
- Nave Maria
?
Tom Ze
- Linguas De Fogo
? Sidney Miller
- Gustavo So Para Baixinhos -
Gustavo Sibilio Borges
Artists
[
edit
]
References
[
edit
]
- ^
Pires, Luciano (17 July 2012).
"Som Livre"
.
Portal Cafe Brasil
.
- ^
Barrionuevo, Alexei (20 November 2020).
"Som Livre, Brazil's Largest Domestic Label, Put Up for Sale"
.
Forbes
.
- ^
"Som Livre, Brazil's Largest Domestic Label, Put up for Sale"
.
Billboard
. 20 November 2020.
- ^
"Sony Music acquires Som Livre"
. 1 April 2021
. Retrieved
2 April
2021
.
- ^
"Cade autoriza a venda da gravadora Som Livre, do Grupo Globo, para a Sony Music Entertainment"
. 4 November 2021.
- ^
"O Cafona"
.
Globo
.
- ^
Van Haandel, Johan (8 September 2018).
"Consideracoes Sobre O Cenario Das Gravadoras Envolvidas Nas Trilhas De Telenovelas Apos A Inclusao Da Musica Internacional: Estudo De Caso Das Trilhas Sonoras Internacionais Das Telenovelas Brasileiras Da Decada De 1970 1"
(PDF)
.
Intercom
.
- ^
"O Inicio"
.
Globo
.
- ^
a
b
"Som Livre"
.
Roberto Marinho
.
- ^
a
b
"Rita Lee Discografia"
.
Dicionario MPB
.
- ^
a
b
Prado, Ana Carolina (21 December 2016).
"Os 10 discos mais vendidos no Brasil ate hoje"
.
Super Interesante
.
- ^
"Conexao web"
.
Uol
.
- ^
"Celulares ganham ringtones da Som Livre"
.
Exame
.
- ^
"Maria Gadu, Gil e Maria Bethania sao indicados ao Grammy Latino"
.
G1
. 8 September 2010.
- ^
FLAVIO JUNIOR, JOSE (28 December 2007).
"Som Livre reune artistas iniciantes em novo selo"
.
UOL
.
- ^
Antunes, Anderson (29 December 2011).
"Have You Heard Of Brazilian Country Music Phenomenon Michel Telo? You Will"
.
Forbes
.
- ^
"Festival Slap"
.
Cine Joia
.
- ^
"Maria Gadu, Gil e Maria Betania sao indicados ao Grammy"
.
Veja SP
.
- ^
"Som Livre e Eagle Rock fecham acordo"
.
Meio e Mensagem
. 9 April 2014.
- ^
a
b
c
d
"Maiara e Maraisa cantam Elis Regina"
.
UOL
. 21 October 2020.
- ^
"Luan Santana vai lancar DVD 'Viva' em agosto apenas no Globoplay"
.
UOL
. 16 July 2019.
- ^
"Spotify, Globo e Som Livre relembram personagens classicos de novelas"
.
Meio e Mensagem
. 8 November 2017.
- ^
"Som Livre lanca campanha pata estimular uso dos streamings"
.
Meio e Mensagem
. 28 February 2018.
- ^
"Som Livre".
Grupo Globo
.
- ^
"Som Livre apresenta novidades do Selo Voce Adora".
Virtual Gospel
.
- ^
"Spotify single, Vevo Sessions, Mc Rebecca, Festival Rock the Mountain e mais"
.
Mundo Musica
.
- ^
"Som Livre apresenta novidades do Selo Voce Adora".
Virtual Gospel
.
- ^
"Venda de Cds de cantores gospel supera idolos da MPB"
.
O Dia
. 31 October 2015.
- ^
Levino, Rodrigo (25 November 2011).
"Musica Gospel, trinados, fe e dinheiro"
.
Veja
.
- ^
"Ton Carfi agora esta na Som Livre"
.
Comunhao
. 12 November 2014.
- ^
"Som Livre renova com Davi Sacer"
.
Comunhao
. 4 December 2013.
- ^
"Som Livre - Masters MPB"
. Archived from the original on 6 October 2009.
{{
cite web
}}
: CS1 maint: unfit URL (
link
)
External links
[
edit
]
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Executives
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Globo
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Pay television
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FAST
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- ge Fast
- Receitas Fast
- Viva 70
- Viva 80
- Malhacao Fast
- DPA Fast
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International
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Production and distribution
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Streaming & Internet
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Editora Globo
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SGR
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Other assets
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- Globo Ventures
- Fundacao Roberto Marinho
- SAT HD
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Former
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