Detergent products manufacturer in Israel
Sano
|
Native name
| Hebrew
:
???
|
---|
Company type
| Public
|
---|
Founded
| 1961
; 63 years ago
(
1961
)
|
---|
Founder
| Bruno Landesberg
|
---|
Headquarters
| ,
Israel
|
---|
Number of employees
| Approx. 2,000 (2017)
|
---|
Website
| www
.sano
.co
.il
|
---|
Sano
(
Hebrew
:
???
) is a
detergent
products manufacturer in
Israel
founded in 1961 by Bruno Landesberg. The company produces toiletries and hygiene products, disposable diapers, incontinence products for adults, household cleaning products, laundry detergents, pesticides and insect repellents, cosmetics and various paper products.
[1]
Sano is headquartered in
Hod Hasharon
with subsidiary plants in
Netanya
,
Kibbutz
Snir
,
Emek Hefer
and Eastern Europe.
The Latin word
sano
means "to heal".
History
[
edit
]
In 1952, Bruno Landesberg
immigrated
from
Romania
and began working in the
accounting
department at
Rafael
. After a few years, he began working in sales at the Kadima Chemicals Corporation, a cleaning products manufacturer. In 1959, Landesberg took advantage of a takeover of 'Kadima' to purchase the distribution line and founded the Southern Marketing Company. The first year, the company distributed products of Vitco Fertilizers. A year later, Landesberg decided to begin independent production and started pioneering a
brand
that would include all of his products under one name. The first Sano product was toilet bowl scouring powder.
After completing
Economics
and
Commerce
studies at
Harvard University
, Landesberg returned to Israel and opened a factory in
Bat Yam
. At the time, Sano had only four employees, one machine and three products. In 1963, Sano began selling
3M
Scotch-Brite
, a move that was profitable. In 1969, the company began producing
mosquito
repellant,
cockroach
control, and an
air freshener
named 'Sano Fresh'. In 1972, the company moved the factory to Hod Hasharon where it has since expanded and operates its main distribution center and factories.
In 1982, Sano made its first
initial public offering
on the
Tel Aviv Stock Exchange
. Two years later, Sano opened a new factory in
Bnei Brak
and started manufacturing disposable
diapers
named 'Litufim'.
[2]
In the 1990s, the company began its overseas expansion by exporting to Europe and entering into a partnership to manufacture detergents in
China
. In 1996, Sano stopped marketing Vitco products and came out with a new line of its own.
In 2017, Sano had close to 2,000 employees and marketed over 2,000 products. Sano exports to Romania, Ukraine, Hungary, Moldova, the UK, and many other countries.
[3]
See also
[
edit
]
References
[
edit
]
External links
[
edit
]