Australian market research company based in Melbourne
This article is about the market research company. For the singer, see
Gramps Morgan
.
Roy Morgan
Company type
| Private
|
---|
Industry
| Social, political and market research
|
---|
Founded
| 1941
; 83 years ago
(
1941
)
|
---|
Founder
| Roy Morgan
|
---|
Headquarters
| ,
Australia
|
---|
Area served
| Australia, New Zealand, USA, UK, Indonesia
|
---|
Key people
| Gary Morgan, Executive Chairman;
Michele Levine, CEO
|
---|
Products
| - Political polls
- Social research
- Market research
- Media and web usage
- Media planning data
- Reactor (The Worm)
- ASTEROID (Data Analysis Software)
|
---|
Services
| Market research
|
---|
Revenue
| A$40 million
|
---|
Website
| www
.roymorgan
.com
|
---|
Roy Morgan
, formerly known as
Roy Morgan Research
, is an independent Australian social and political
market research
and public opinion statistics company headquartered in
Melbourne
,
Victoria
. It operates nationally as Roy Morgan and internationally as
Roy Morgan International
. The
Morgan Poll
, a political poll that tracks voting intentions, is its most well-known product in Australia.
Foundation
[
edit
]
The company was founded by Roy Morgan (1908?1985) in 1941; its Executive Chairman today is his son, Gary Morgan; CEO is Michele Levine.
[1]
Commercial performance
[
edit
]
The company has annual turnover of more than
A$
40 million, and along with the head office in Melbourne, also has offices in
Sydney
,
Perth
and
Brisbane
as well as offices of Roy Morgan International in
Auckland
,
London
,
New York City
,
Princeton
and
Jakarta
.
The results are published on their website and by media sources (newspapers, magazines, television, radio, the Internet and online subscription services such as
Crikey
and
Henry Thornton
magazine).
Products and services
[
edit
]
Morgan Poll
[
edit
]
The Morgan Poll is a political polling service that tracks the voting intentions of Australian voters, which caters for detailed demographic and geographic analyses of the results
[2]
and is widely reported.
[3]
[4]
The Worm
[
edit
]
The company is a major provider of advertising and media planning data and undertakes large government, social and corporate research programs.
Roy Morgan developed the
Worm
,
[5]
which first appeared on live TV on the
Network Ten
political talk program
Face to Face
.
This leading Audience Response Measurement technology was colloquially described as
The Worm
because of the live graphs that snake their way over the television screen, displaying the audience's reactions to visual stimuli (like for example an
election debate
) in real-time. After being commissioned to provide
The Worm
to the
Nine Network
for a decade, Roy Morgan discovered that Nine had secretly registered '
The Worm
' as a trademark. Primarily as a result of an ensuing dispute, Roy Morgan changed the branding from
The Worm
to
The Reactor
[6]
in 2004 and continued to develop the product which is now primarily conducted online and via
The Reactor
mobile app.
Roy Morgan conducts the fieldwork for
The Melbourne Institute
's
Household, Income and Labour Dynamics in Australia Survey
(HILDA).
See also
[
edit
]
References
[
edit
]
External links
[
edit
]