American women's magazine
Bustle
|
Editor-in-chief
| Charlotte Owen
|
---|
Categories
| Women's
|
---|
Founded
| August 2013
; 10 years ago
(
August 2013
)
|
---|
Company
| Bustle Digital Group
|
---|
Country
| United States
|
---|
Based in
| |
---|
Language
| English
|
---|
Website
| bustle
.com
|
---|
Bustle
is an online American
women's magazine
founded in August 2013 by
Bryan Goldberg
.
[1]
It positions news and politics alongside articles about beauty, celebrities, and fashion trends.
[2]
By September 2016, the website had 50 million monthly readers.
[3]
History
[
edit
]
Bustle
was founded by Bryan Goldberg in 2013. Previously, Goldberg co-founded the website
Bleacher Report
with a single million-dollar investment.
[4]
He claimed that "women in their 20s have nothing to read on the Internet."
[5]
Bustle
was launched with $6.5 million in backing from Seed and Series A funding rounds.
[4]
[6]
It surpassed 10 million monthly unique visitors in July 2014, placing it ahead of rival women-oriented sites such as
Refinery29
,
Rookie
and
xoJane
; it had the second greatest number of unique visitors after
Gawker
's
Jezebel
.
[7]
[8]
By 2015,
Bustle
had 46 full-time editorial staff and launched the parenting sister site
Romper
.
[4]
[9]
In September 2016,
Bustle
launched a redesign using the company's $11.5 million series D funding round. At that time, the site had over 70 full-time editors and 250 contract contributors who posted more than 200 articles daily.
In April 2019, Kate Ward resigned as editor-in-chief.
[10]
Emma Rosenblum
replaced Ward in June 2019.
[10]
Bustle Digital Group
[
edit
]
Formation
[
edit
]
On April 17, 2017,
DMG Media
(publishers of the British tabloid
The Daily Mail
) announced that it had sold
Elite Daily
to the newly-rebranded
Bustle Digital Group
.
[11]
Sales and acquisitions
[
edit
]
Goldberg said that the acquisition was done in part to increase Bustle's original video content, which generated an average of 10 million monthly views, compared to Elite Daily's average of 60 million monthly views.
[11]
[12]
Bustle Digital Group purchased the inactive website
Gawker
in July 2018.
[13]
Bustle Digital Group bought the events website Flavorpill, owner of
Flavorwire
, in August 2018.
[14]
On Nov 29, 2018,
Mic
CEO Chris Altchek announced Mic was laying off most of Mic's staff while working on a deal to sell Mic.
[15]
Later on Nov 29, a Bustle rep confirmed that Bustle Digital Group had acquired Mic.
[16]
[17]
In March 2019, Bustle Digital Group purchased
The Outline
, followed by
The Zoe Report
in May 2019. They also purchased
Nylon
in June 2019, with the intention to publish print magazines under the Nylon brand name.
[18]
Rather than monthly publications, the magazines will be published around large cultural events, like the
Coachella
music festival.
[19]
[20]
[21]
In July, Bustle Digital acquired
Inverse
, a science and culture site.
[22]
In 2021, BDG acquired Some Spider, parent of
Scary Mommy
and
Fatherly
.
[23]
References
[
edit
]
- ^
Malone, Noreen (September 16, 2013).
"What Bustle's Funding Really Shows Us"
.
The New Republic
.
Archived
from the original on September 19, 2015
. Retrieved
October 21,
2015
.
- ^
Amanda Hess (August 21, 2014).
"The Bro Whisperer of Bustle"
.
Slate
.
Archived
from the original on August 11, 2015
. Retrieved
August 16,
2015
.
- ^
"The Women Behind The New Bustle On Reinventing "Women's Media"
"
. September 29, 2016.
Archived
from the original on March 25, 2018
. Retrieved
March 24,
2018
.
- ^
a
b
c
Bloomgarden-Smoke, Kara (July 22, 2015).
"How Bustle Proved the Haters Wrong"
.
Observer
.
Archived
from the original on October 13, 2017
. Retrieved
October 12,
2017
.
- ^
Rebecca Greenfield (September 16, 2013).
"This Picture Says Just About Everything About Bustle"
.
The Atlantic
.
Archived
from the original on March 25, 2018
. Retrieved
March 24,
2018
.
- ^
Goldberg, Bryan (August 13, 2013).
"I've raised $6.5 million to build and grow my new company, Bustle"
. Pando.
Archived
from the original on September 10, 2015
. Retrieved
October 12,
2015
.
- ^
Griffith, Erin (July 14, 2014).
"With an audience of 11 million young women, Bustle raises $5 million more"
.
Fortune
.
Archived
from the original on October 31, 2015
. Retrieved
October 21,
2015
.
- ^
Hess, Amanda (August 21, 2014).
"The Bro Whisperer of Bustle"
.
Slate
.
Archived
from the original on October 12, 2015
. Retrieved
October 21,
2015
.
- ^
Shontell, Alyson.
"2-year-old Bustle hits 45 million monthly uniques, flirts with profitability, and launches a new website for millennial moms, Romper"
.
Business Insider
.
Archived
from the original on July 6, 2019
. Retrieved
July 6,
2019
.
- ^
a
b
Kelly, Keith J. (June 5, 2019).
"Bustle raids Elle for new editor-in-chief"
.
New York Post
.
Archived
from the original on June 18, 2019
. Retrieved
November 14,
2019
.
- ^
a
b
Shontell, Alyson.
"Bustle acquires Elite Daily from Daily Mail and rebrands as Bustle Digital Group"
.
Business Insider
.
Archived
from the original on November 11, 2019
. Retrieved
November 14,
2019
.
- ^
"Elite Daily lost a ton of money, but Bustle just bought it from the Daily Mail anyway"
.
Nieman Lab
.
Archived
from the original on April 21, 2017
. Retrieved
April 22,
2017
.
- ^
Kludt, Tom; Darcy, Oliver (July 12, 2018).
"Gawker.com sold to Bleacher Report co-founder Bryan Goldberg in bankruptcy auction"
.
CNN
.
Archived
from the original on July 12, 2018
. Retrieved
July 12,
2018
.
- ^
"As Publishers Build Experiential Events, Bustle Digital Group's Newest Acquisition Will Help It Compete"
. 15 August 2018.
Archived
from the original on July 6, 2019
. Retrieved
July 6,
2019
.
- ^
Kafka, Peter (Nov 29, 2018).
"Mic has laid off the majority of its staff"
.
Recode
(later integrated into
Recode
(later integrated into
Vox
.
Archived
from the original on November 30, 2018
. Retrieved
December 19,
2021
.
- ^
Spangler, Todd (November 29, 2018).
"Bustle Digital Group Acquires Mic Following Mic's Massive Layoff"
. Digital > News.
Variety
website
.
Penske Media Corporation
.
Archived
from the original on November 30, 2018
. Retrieved
December 19,
2021
.
- ^
"Pivoting to nowhere: How Mic ran out of radical makeovers"
.
Digiday
. November 30, 2018.
Archived
from the original on December 1, 2018
. Retrieved
November 20,
2018
.
- ^
"Bustle Digital Group Buys Nylon Magazine, Plans to Relaunch Print"
.
Folio
. June 27, 2019.
Archived
from the original on December 24, 2019
. Retrieved
November 14,
2019
.
- ^
Kafka, Peter (March 27, 2019).
"Bustle Digital, the company that bought Gawker and Mic, has acquired the Outline"
.
Recode
.
Archived
from the original on March 30, 2019
. Retrieved
March 31,
2019
.
- ^
Bloomgarden-Smoke, Kara (March 26, 2018).
"Bustle Digital Group Acquires The Zoe Report"
.
WWD
.
Archived
from the original on July 6, 2019
. Retrieved
July 6,
2019
.
- ^
Spangler, Todd (June 27, 2019).
"Bustle Digital Group Buys Nylon, Plans to Relaunch Print Edition of Fashion and Culture Mag (EXCLUSIVE)"
.
Variety
.
Archived
from the original on November 8, 2019
. Retrieved
November 14,
2019
.
- ^
Spangler, Todd (July 23, 2019).
"Bustle Digital Buys Digital-Media Startup Inverse, Its Eighth Acquisition to Date"
.
Variety
.
Archived
from the original on December 31, 2019
. Retrieved
December 31,
2019
.
- ^
"Bustle Digital Buys Scary Mommy's Parent Company for $150 Million in Stock"
.
Variety
. July 21, 2021
. Retrieved
December 19,
2022
.
External links
[
edit
]