Radiocentre
Predecessor
| Commercial Radio Companies Association (CRCA)
|
---|
Formation
| 1 July 2006
; 17 years ago
(
2006-07-01
)
|
---|
Merger of
| CRCA and
Radio Advertising Bureau
|
---|
Purpose
| Representing interests of UK commercial radio
|
---|
Headquarters
| 15 Alfred Place, London
|
---|
CEO
| Matt Payton
|
---|
Staff
| 20
|
---|
Website
| www
.radiocentre
.org
|
---|
Radiocentre
is the industry body for
commercial radio
in the UK. It exists to maintain and build a strong and successful commercial radio industry. The organisation works on behalf of over 40 stakeholders who operate over 300 licensed radio stations across the UK and represent 90% of commercial radio in terms of listening and revenue.
Radiocentre performs three main functions on behalf of its members.
- Advertising: Drive industry revenue by promoting the benefits of radio to advertisers and agencies, asking them to see radio differently through a combination of marketing activity (events, advertising, PR), research, and training
- Policy: Provide UK commercial radio with a collective voice on issues that affect the way that radio stations operate, working with government, politicians, policy makers and regulators to secure the best environment for growth and development of the medium
- Clearance: Ensure advertising messages on commercial radio stations comply with the necessary content rules and standards laid out in the BCAP Code of Broadcast Advertising and the Ofcom Broadcasting Code.
Background
[
edit
]
Radiocentre's chief executive Matt Payton was appointed in July 2022. The current
[
as of?
]
chair is
Howell James
.
Its predecessor Commercial Radio Companies Association (CRCA) was founded by the first radio companies under the name Association of Independent Radio Companies when independent radio began with
LBC
and
Capital
in 1973. It became the CRCA in 1996.
[1]
Since it was founded the body has always represented the interests of UK commercial radio to government, parliament,
Ofcom
, the
European Commission
, the
European Parliament
and other organisations concerned with radio and broadcasting. These functions continue to be administered under the Radiocentre name by the external affairs department.
Radiocentre is a patron of cross-industry registered charity the
Radio Academy
as well as being the joint owner of the national radio ratings analyst
Radio Joint Audience Research Ltd
and online audio player
Radioplayer
alongside the
BBC
.
[2]
Departments
[
edit
]
Radiocentre offers three areas of expertise each with different functions: policy, advertising (formerly the
Radio Advertising Bureau
(RAB), and clearance (formerly the
Radio Advertising Clearance Centre
.
The RAB was founded in 1992.
[1]
It is the marketing body for radio, funded entirely by the UK commercial radio industry. The RAB works for the commercial success of radio, raising its profile with advertisers and agencies and helping them use the medium more effectively and creatively.
The Radio Advertising Clearance Centre, which since 1996 has been the UK commercial radio industry's advertising clearance body, is responsible for clearing up to 25,000 ads per year against the UK Code of Broadcast Advertising (BCAP Code) as developed by the UK
Advertising Standards Authority (ASA)
. This regulatory code, plus nearly 60 Acts of
UK Parliament
, determine what can and cannot be said in all UK radio advertisements. All stations contribute to the cost via their broadcasting licence fees.
Members
[
edit
]
Radiocentre member stations
[3]
together represent approximately 90% of commercial radio listening. Any commercial radio station in the UK holding a terrestrial radio broadcasting licence from Ofcom is eligible to become a station member of the Radiocentre. Major member groups are
Global Radio
and
Bauer Media
, while regional groups include
Nation Broadcasting
and
DC Thomson
.
Industry collaborations
[
edit
]
Radiocentre leads or collaborates on many industry-wide initiatives.
Mental Health Minute
[
edit
]
Since 2018, the Mental Health Minute has brought together commercial radio, BBC stations and community radio to broadcast a unique, one-minute message during
Mental Health Awareness Week
on the importance of talking about mental health issues, reaching out for support or to check in on someone who may be suffering, and listening to each other. It broadcasts to one of radio's biggest collective audiences, with an average listenership of more than 20 million.
Led by Radiocentre in collaboration with The Royal Foundation's Heads Together initiative, the minute features His Royal Highness
The Duke of Cambridge
with recognisable voices from music, film, TV and sport, with 2020's edition including England football captain
Harry Kane
, singer-songwriter
Dua Lipa
, actor
David Tennant
and two-time heavyweight champion
Anthony Joshua
, as well as
The Duchess of Cambridge
for the first time.
[4]
Young Audio Awards
[
edit
]
Launched in 2018 and formerly known as the Young ARIAS, the Young Audio Awards are an annual awards event that celebrates radio and audio created by under-18s at school radio stations, local projects and as individuals.
[5]
They provide young audio talent across the UK with a chance to gain exposure and a better understanding of the radio industry, ultimately widening the talent pool to ensure a diverse industry. Winners are also offered mentoring, studio tours, the chance to work on a national station and improved audio equipment.
Diversity Masterclasses
[
edit
]
Radiocentre works closely with Creative Access to try and improve the representation of young people from BAME backgrounds and those with a lower socioeconomic status, hosting radio masterclasses for Creative Access interns who are looking to start careers in radio and audio.
[6]
Radioplayer
[
edit
]
Radioplayer
is a radio technology platform, owned by UK radio broadcasters and operated under licence in more than a dozen other countries. It operates an internet radio web tuner, a set of mobile phone apps, an in-car adaptor, and a growing range of integrations with other connected devices and platforms.
The Association of European Radios (AER) is the Europe-wide trade body for commercial radio, representing the interests of over 5,000 commercial radio stations to the EU Institutions. AER promotes the development of European commercially funded radio broadcasting, by ensuring a fair and sustainable economic framework for radio to thrive in. Radiocentre is a member of the AER.
[7]
References
[
edit
]
External links
[
edit
]