Belgian television channel
Television channel
Play5
|
Country
| Belgium
|
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|
Picture format
| 576i
SDTV
|
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|
Owner
| Play Media
|
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Sister channels
| Play4
,
Play6
, Play7, Play Crime
|
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|
Launched
| 1 October 2004
; 19 years ago
(
2004-10-01
)
|
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Former names
| VIJF
VIJFtv
VT5 (working name, after
VT4
)
|
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|
Website
| goplay.be
|
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Play5
started in October 2004 as
Play Media
's second channel and a sister channel to
VIER
(formerly VT4).
History
[
edit
]
On 1 October 2004, the first broadcast was that of a
soccer
game, even though women are the channel's target audience. By doing that the station made sure that men also would set their TV up to view VIJF.
[1]
In 2005, its first full year of operation, VIJFtv gained a 5% market share in Flanders,
[
citation needed
]
almost matching
Kanaaltwee
(now 2BE) and VT4.
In January 2006, VIJFtv doubled its programming hours and began broadcasting 24 hours every day.
VIJFtv began broadcasting the American daytime soap opera
The Bold and the Beautiful
(in Dutch
Mooi en Meedogenloos
) on 4 January 2006. It was first shown on public TV, then on
VTM
, but the rights were sold to SBS Belgium. That also caused an increase of the market share in the early evening.
[
citation needed
]
During the Soccer World Championship
[
when?
]
, broadcast on Kanaaltwee and VT4, VIJFtv broadcast "women-friendly" programs. They did this using the slogan
Vrouwen weten waarom
("Women know why"), referring to the popular
Jupiler
beer slogan
Mannen weten waarom
("Men know why"). The formula was a success and VIJF's market share grew even further.
[
citation needed
]
On 27 August 2007, VIJF relaunched with 15 new
station idents
. On the same day, the channel introduced in-vision continuity. Prior to the change in presentation, VIJFtv used Now/Next/Later visuals and voice overs.
On 3 September 2012, VIJFtv's name changed to VIJF, along with new programming and new TV shows.
[2]
On 7 June 2019, it was announced that the channel would be eventually rebranded as "Five" and shift to a more general entertainment format as part of the rebranding under the "Play" name. The following year, it was decided that the channel would instead rebrand as
Play5
on 28 January 2021.
Internet television
[
edit
]
In 2007, VIJF struck a deal with
Zattoo
so that
Belgian
residents can watch the channel using their online television service for free. With the closure of the Belgian Zattoo service in early 2009, VIJFtv disappeared from the platform.
Programming
[
edit
]
References
[
edit
]
|
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French language
| |
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Dutch language
| |
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German language
| |
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Defunct
| |
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