Koreon fashion line
Peaceminusone
![](//upload.wikimedia.org/wikipedia/commons/thumb/6/62/Peaceminusone_logo.jpg/230px-Peaceminusone_logo.jpg) |
Industry
| Retail
|
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Founded
| 2016
; 8 years ago
(
2016
)
|
---|
Founder
| G-Dragon
, Gee Eun
|
---|
Headquarters
| Seoul
, South Korea
|
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Key people
| Dami Kwon, CEO
|
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Products
| Clothing, shoes, accessories, headphones
|
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Website
| peaceminusone
.com
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Peaceminusone
(stylized as
PEACEMINUSONE
) is a Korean fashion line founded by
G-Dragon
and Gee Eun in October 2016. The label produces clothing items such as jackets, tops, hats and shoes, as well as accessories and headphones.
[1]
The label has collaborated with various labels and fashion houses, notably,
Nike
,
Vogue
,
Colette
,
Chow Tai Fook
,
Redbull
,
Mickey Mouse
and
Giuseppe Zanotti
.
[2]
[3]
[4]
[5]
[6]
[7]
[8]
Peaceminusone name
[
edit
]
The name and logo "Peaceminusone" was first seen on his album
Coup d'Etat
that was released back in 2013. That is similar to peace sign with one line erased, to show the two letters 'G' and the 'D' that represent G-Dragon as well where the name came as "peace minus one".
Coup d'Etat album cover
History
[
edit
]
The brand began its first creative experience with a limited exhibition in 2015 located in the
Seoul Museum of Art
called
peaceminusone: Beyond the Stage.
The exhibition was created to show the world that G-Dragon perceives and reflects upon human nature while also showing a perfect utopia as the world "peace" implies. It also brought together both pop culture and modern art with collaborations between various artists and G-Dragon, as well as various items from
BIGBANG
videos.
[9]
The exhibition features 200 works of art from 12 domestic and international artists including Michael Scoggins, Sophie Clements and James Clar.
[10]
The show was held from June 6 to August 23.
[11]
In October 2016, G-Dragon released officially online. Started as a streetwear brand that consists of a variety of t-shirts, hats, and accessories. The peaceminusone logo is often seen on these clothes along with the name with a line through it as well as a daisy.
[1]
In 2017, the brand then start shown in a pop-up store in Seoul, with limited stores popping up around the world including
Miami
,
Osaka
, and
Hong Kong
.
[12]
[13]
This brand has gained worldwide popularity with celebrities like
Bella Hadid
,
Luhan
,
Fan Bingbing
and
Angelababy
, who were spotted wearing a peaceminusone clothes.
[14]
[15]
Collaborations
[
edit
]
In 2014, G-Dragon started using Peaceminusone name with his collaboration with
Chow Tai Fook
, releasing his own jewellery collection.
[5]
The following year Italian luxury footwear designer
Giuseppe Zanotti
teamed up with G-Dragon for a capsule range of footwear.
[8]
In 2016 G-Dragon teamed up with
Verbal
and
Yoon Ahn
's label Ambush for a capsule collection of denim pieces.
[16]
In 2017 the brand collaborated with
Vogue
to do pop-up shop in Seoul, selling limited edition Peaceminusone X Vogue apparel.
[3]
In the same year they launched collaboration with French retailer
Colette
which was made available to purchase on his online store.
[4]
In 2019, the brand contribution for 'Mickey: The True Original Exhibition' in New York City which commemorates
Mickey Mouse
's 90th Anniversary.
[7]
In November of same year, the brand collaborated with
Nike
to release his Peaceminusone Para-Noise
Air Force 1
shoes, G-Dragon became the first Korean singer to do so.
[2]
The shoes sold out within hours of being released world-wide.
[17]
GQ Australia
named the shoes as the second most valuable sneakers of 2019.
[18]
The Stute
picked them as the ninth best shoes in 2019.
[19]
The sneaker gained worldwide popularity with celebrities and athletes like
Neymar
,
Mbappe
,
Trinidad James
,
Jay Chou
and
J Balvin
spotted wearing them.
[20]
A second version of Peaceminusone Para-Noise Air Force 1 shoes in white color was released in November 2020 named "Paranoise 2.0".
[21]
[22]
It sold-out immediately after release and was named one of the best and most expensive sneakers in 2020.
[23]
[24]
[25]
In 2021, G-Dragon started his own range of shoes made by Nike that began with the
Kwondo1
which is inspired by taekwondo, G-Dragon's legal name "Kwon" and Nike's "Just Do It" slogan.
[26]
References
[
edit
]
- ^
a
b
Li, Nicholas (October 3, 2016).
"G-Dragon Launches Latest Project PEACEMINUSONE"
.
Hypebeast
.
Archived
from the original on October 1, 2017
. Retrieved
October 1,
2017
.
- ^
a
b
"지드래곤 x 나이키 에어 포스 1 '爬羅-노이즈'는 어떤 스니커인가?"
. 22 November 2019.
Archived
from the original on December 20, 2019
. Retrieved
May 14,
2020
.
- ^
a
b
Silbert, Jake (October 23, 2017).
"Inside the PEACEMINUSONE x 'Vogue' Korea Pop-Up"
.
Hype Beast
.
Archived
from the original on November 19, 2017
. Retrieved
January 24,
2018
.
- ^
a
b
Fu, Joanna (December 21, 2017).
"Peaceminusone X Colette Collection"
.
Archived
from the original on July 30, 2018
. Retrieved
July 30,
2018
.
- ^
a
b
"Ahead of G-Dragon's Hong Kong show, we talk to him about new album, touring solo, and who Kwon Ji-yong really is"
. South China Morning Post. 18 July 2017
. Retrieved
December 22,
2021
.
- ^
"G-Dragon Launches Latest Project PEACEMINUSONE"
.
Redbull
.
Archived
from the original on December 21, 2021
. Retrieved
December 22,
2021
.
- ^
a
b
"
'Mickey: The True Original Exhibition' Artists Revealed"
(Press release). Business Wire. 9 October 2018
. Retrieved
December 22,
2021
.
- ^
a
b
"Giuseppe Zanotti and G-Dragon Are Set to Launch a Footwear Capsule Collection"
. Hypebeast. 3 September 2015
. Retrieved
December 22,
2021
.
- ^
Won Ho-jung (June 8, 2015).
"G-Dragon's world: PEACEMINUSONE"
.
The Korea Herald
.
Archived
from the original on March 28, 2017
. Retrieved
March 27,
2017
.
- ^
"G-Dragon to hold art exhibition"
. Asia One. May 26, 2015.
Archived
from the original on September 25, 2015
. Retrieved
July 26,
2015
.
- ^
"G-Dragon art exhibition opens in Seoul"
. Channel News Asia. June 11, 2015. Archived from
the original
on June 14, 2015
. Retrieved
July 26,
2015
.
- ^
"Peaceminusone Exhibition"
. Peaceminusone.
Archived
from the original on December 17, 2021
. Retrieved
December 17,
2021
.
- ^
Patos, Robert (September 2, 2017).
"G-Dragon's PEACEMINUSONE Pop-Up Makes Pit Stops in Osaka and Hong Kong"
.
Hype Beast
.
Archived
from the original on January 25, 2018
. Retrieved
January 24,
2018
.
- ^
"G-Dragon Lands in Miami at Alchemist"
. Vogue. 21 July 2017
. Retrieved
December 17,
2021
.
- ^
"G-Dragon Throws a Couture-Level Party"
. Vogue. 27 January 2017
. Retrieved
December 17,
2021
.
- ^
"G-Dragon's PEACEMINUSONE & AMBUSH Design Team up for a Denim Offering"
. G-Dragon's PEACEMINUSONE & AMBUSH Design Team up for a Denim Offering. 30 November 2016
. Retrieved
December 22,
2021
.
- ^
"G-Dragon's Nike Air Force 1 'Para-Noise' Sold Out Fast ? But Here's How You Can Still Get Them"
.
Footwear News
. 25 November 2019
. Retrieved
December 17,
2021
.
- ^
"The 10 Most Valuable Sneakers Of 2019"
. GQ Australia
. Retrieved
December 17,
2021
.
- ^
"Top Shoes of 2019"
. The Stute
. Retrieved
December 17,
2021
.
- ^
"Neymar, Mbappe, and J balvin Spotted Wearing G-Dragon's shoes"
. kpopstarz
. Retrieved
December 17,
2021
.
- ^
Han, Su-ji (2020-11-25).
"
'지디 포스' 에어포스원 파라노이즈 2, 應募 方法은?…25일 午前 10時 나이키 公式 홈에서 抽籤"
.
topstarnews
(in Korean)
. Retrieved
2021-10-31
.
- ^
Li, Nicolaus (November 5, 2020).
"Nike Officially Announces G-Dragon's PEACEMINUSONE x AF1 "Para-Noise 2.0"
"
.
Hypebeast
. Retrieved
October 31,
2021
.
- ^
"Top 10 sneakers of 2020"
. Straatosphere. 29 December 2020
. Retrieved
December 17,
2021
.
- ^
"The sneaker resale market exploded in 2020. These were the most expensive sneakers that sold on The RealReal this year, where some pairs went for up to $20,000"
. Insider
. Retrieved
December 17,
2021
.
- ^
"StockX Has Record-Breaking Cyber Weekend Led by Air Jordan 4 'Fire Red' Sales"
.
Footwear News
. 2 December 2020
. Retrieved
December 17,
2021
.
- ^
"Take an Official Look at G-Dragon's PEACEMINUSONE x Nike Kwondo 1"
.
Hypebeast
. 17 November 2021
. Retrieved
December 17,
2021
.
External links
[
edit
]
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Studio albums
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Extended plays
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Collaboration albums
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Live albums
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Singles
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Non-album singles
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Other songs
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Featured singles
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Concert tours
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Related articles
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