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Pacific Magazines

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Not to be confused with Pacific Magazine .

Pacific Magazines
Industry Magazine Publishing
Headquarters
Australia
Owner Mercury Capital [1]
Website pacificmagazines .com .au

Pacific Magazines was a magazine publisher operating in Australia owned by Seven West Media . In March 2020, it was acquired by Bauer Media Australia in April 2020. [2] In June 2020, Mercury Capital acquired Pacific Magazines as part of its purchase of Bauer's former Australian and New Zealand assets. [1]

History [ edit ]

Pacific published leading titles including Australia's best selling magazine Better Homes & Gardens , Women's Health, Men's Health, New Idea , Who , and the nation's leading fashion brand Marie Claire .

It has it roots in the Southdown Press, the publishers of New Idea and long owned by the Murdoch family . When News Corp Australia acquired the Herald & Weekly Times in 1987, the Australasian and Argus titles ( Australasian Post , Home Beautiful , Your Garden ) were added. Rupert Murdoch spun off his Australian magazine holdings in 1991 into a new company, Pacific Magazines and Printing (PMP).

Seven West Media acquired Pacific Magazines in 2002, leaving PMP as solely a printing business. Two years later, Seven bought Murdoch Magazines, a former corporate sibling in News Corp Australia , from Matt Handbury. [3]

In 2016, Pacific Magazines took its digital assets back from Yahoo7 and subsequently launched multiple digital products across Fashion, Entertainment and Home & Food. [4]

In 2017, Pacific unveiled its all new "premium user experience" digital offerings for Marie Claire and Women's Health . [5] This was subsequently rolled across their digital network including Who , InStyle , Men's Health , Home Beautiful , New Idea , Better Homes & Gardens , Girlfriend and New Idea Food .

In October 2019 Seven West Media announced, that subject to gaining Australian Competition & Consumer Commission approval, it had agreed to sell Pacific Magazines to Bauer Media Australia . [6] The sale was completed in May 2020. [7] In June 2020, Bauer Media Australia including Pacific Magazines was sold to Mercury Capital . [1]

Publications [ edit ]

Anime

  • K-Zone , a monthly children's magazine highlighting toys, gaming, anime, sport and entertainment.

Fashion & Beauty

  • Marie Claire Australia , a monthly women's fashion magazine, based on the original French version founded in 1937
  • InStyle , a monthly fashion, lifestyle and entertainment magazine, based on the American magazine
  • Men's Health , a monthly men's lifestyle magazine, based on the American title of the same name
  • Women's Health , a monthly women's lifestyle magazine, the international version based on the American magazine
  • BeautyCrew.com.au , the leading digital beauty offering providing how to's, news and product reviews.

Entertainment

  • Girlfriend , a monthly magazine for teenage girls.
  • New Idea , a weekly women's magazine.
  • That's Life! , a weekly lifestyle magazine.
  • Who , a weekly celebrity magazine, sister to the United States weekly People .
  • PracticalParenting.com.au , a premium digital parenting destination with a pull out parenting section in the New Idea magazine.

Home & Food

  • All Recipes , Australia's best user created recipes web property.
  • Better Homes & Gardens , a monthly home/lifestyle magazine and Australia's best selling magazine.
  • Diabetic Living , a bi-monthly lifestyle magazine aimed at people suffering from diabetes .
  • Family Circle , a women's magazine aimed at mothers, based on the American publication.
  • Home Beautiful , a monthly home decorating magazine.
  • NewIdeaFood.com.au , a new gourmet food online product offering recipes with topical food news.

Previous titles

  • Bride to Be , a bridal magazine. (print edition ceased publication in September 2016) [8]
  • Famous , a weekly celebrity tabloid magazine. (print edition ceased publication 2016)
  • Feast , a monthly magazine in partnership with SBS Food (ceased publication in 2015)
  • Prevention , a monthly healthy lifestyle magazine for women over 40 (the last issue by the company was published in December 2016) [8]
  • Your Garden , a quarterly gardening magazine (ceased publication in August 2016) [9]

References [ edit ]

  1. ^ a b c Kelly, Vivienne (17 June 2020). "Bauer Media sold to Mercury Capital" . Mumbrella . Archived from the original on 18 August 2020 . Retrieved 3 September 2020 .
  2. ^ Kelly, Vivienne (26 March 2020). "Bauer Media given all clear to acquire Seven West Media's Pacific Magazines" . Mumbrella . Archived from the original on 19 June 2020 . Retrieved 3 September 2020 .
  3. ^ "Seven Network's Pacific Publications buys Murdoch Magazines" . Sydney Morning Herald . 12 July 2004. ISSN   0312-6315 . Archived from the original on 24 September 2015 . Retrieved 12 April 2015 .
  4. ^ "Pacific Magazines Takes Back Digital Assets from Yahoo7" . B&T Magazine . Archived from the original on 7 November 2017 . Retrieved 4 November 2017 .
  5. ^ "Pacific Magazines revamps marieclaire.com.au" . Mumbrella . Archived from the original on 17 April 2019.
  6. ^ Blackiston, Hannah (21 October 2019). "Seven West Media agrees to sell Pacific to Bauer Media for $40m" . Mumbrella . Archived from the original on 19 August 2020 . Retrieved 3 September 2020 .
  7. ^ SWM completes sale of Pacific Magazines to Bauer Seven West Media 1 May 2020
  8. ^ a b Miranda Ward (22 August 2016). "Pacific Magazines ceases publication of Prevention, Dec/Jan issue to be its last" . Mumbrella . Archived from the original on 23 August 2016 . Retrieved 4 September 2016 .
  9. ^ Lindsay Bennett (22 August 2016). "PacMags calls quits on Prevention, closes three magazines" . AdNews . Archived from the original on 2 February 2017 . Retrieved 2 February 2017 .

External links [ edit ]

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