From Wikipedia, the free encyclopedia
Form of clickbait online advertising
"
One weird trick
" (also "
one simple trick
") advertisements are a form of
clickbait
online advertising that has been common on the
Internet
since around the late 2000s. The formula used in the
advertisements
was first applied to
weight-loss
products, but has since been extended to cures for problems including
hair loss
and
diabetes
.
[1]
[2]
A
Federal Trade Commission
(FTC) investigation found that many of the advertisements sold "trial" packages that were never sent. The FTC filed legal action in 2011 against promoters of such advertisements for
defrauding
millions of people.
[3]
[4]
See also
[
edit
]
- Chumbox
, an advertising format often displaying "one weird trick" advertisements
References
[
edit
]
- ^
Kaufman, Alex (July 30, 2013).
"Prepare to Be Shocked!"
.
Slate
. Retrieved
October 4,
2021
.
- ^
Clark, Taylor (January 2014).
"Jesse Willms, the Dark Lord of the Internet"
.
The Atlantic
. Retrieved
October 4,
2021
.
- ^
Farhi, Paul (July 6, 2011).
"Ubiquitous 'tiny belly' online ad part of scheme, government says"
.
The Washington Post
. Retrieved
October 4,
2021
.
- ^
Tsouderos, Trine (March 22, 2012).
"FTC cracks down on bogus online news sites that are actually ads"
.
Chicago Tribune
. Retrieved
October 4,
2021
.