American record label
No Limit Records
was an American
record company
founded by
Master P
. The label's albums were distributed by
Priority Records
,
Universal
and
Koch Records
. The label included artists such as
Snoop Dogg
,
Mercedes
,
Silkk the Shocker
,
Mystikal
,
Mia X
,
Mac
,
C-Murder
,
Magic
,
Romeo Miller
,
Fiend
,
Kane & Abel
, and
Soulja Slim
. Anthony Boswell, head of Bout It Bout It Management, served as the vice president of operations as well as head of management for the label.
[1]
In the late nineties, No Limit Records enjoyed mainstream success with releases such as Master P's "
Ghetto D
", T.R.U.'s "
Tru 2 da Game
", and Snoop Dogg's "
Da Game Is to Be Sold, Not to Be Told
".
No Limit was known for quickly producing lengthy albums consisting of up to twenty tracks, numerous cameo appearances by the label's other artists, cheap packaging of its CDs in cardboard cases, and garish
Pen & Pixel
-designed album covers.
History
[
edit
]
1991?1995: Beginnings
[
edit
]
Percy "Master P" Miller began his career distributing his records through a small California Bay Area record label, "No Limit Record Shop", which started out in
Richmond
.
[2]
After signing Oakland rapper Dangerous Dame, who released the EP
Escape from the Mental Ward
through No Limit, he began working with New Orleans-based talent, starting with
Kane & Abel
(then known as Double Vision).
[
citation needed
]
1995?1999: Successful years, Priority deal, and roster exodus
[
edit
]
In 1995, Master P officially relocated No Limit to his birthplace of New Orleans, Louisiana, while retaining his brothers and several California rappers like TRU member
Big Ed
, King George and Calli G on board. He then added local talent to his roster such as
Mystikal
,
Mia X
,
Kane & Abel
and
Mr. Serv-On
. No Limit then signed a distribution deal with
Priority Records
, while Master P maintained ownership of his master recordings and recording studio. He became the label's main artist, releasing
Ice Cream Man
[3]
in 1996 and
Ghetto D
a year later.
[4]
By 1997, No Limit had gained momentum with bestselling, if not critically acclaimed, releases from multiple artists. In May 1997, No Limit released the
soundtrack to the film
I'm Bout It
. The album featured appearances from much of the label's roster at the time of its release. In addition to featuring the label's original artists, the album introduced new artists now signed to No Limit, like
Young Bleed
, Oakland-based pair
Steady Mobb'n
, R&B quartet and production group
Sons of Funk
,
Mac
,
Prime Suspects
,
The Gambino Family
,
Mercedes
and former
Big Boy Records
artists
Mystikal
and
Fiend
. The album was a commercial success, being certified Platinum by the RIAA. No Limit also had success with albums like TRU (Tru 2 Da Game), Mia X's
Unlady Like
, which went gold despite producing no hit singles, and Mystikal's platinum-selling
Unpredictable
. That same year, No Limit moved from New Orleans to a corporate headquarters in
Baton Rouge, Louisiana
. The label also acquired their first marquee name in
Snoop Dogg
, on the heels of his acrimonious split from
Death Row Records
. His debut album for No Limit,
Da Game Is to Be Sold, Not to Be Told
, was the most successful release in the label's history at the time, selling over half a million copies in its first week and certified double platinum in less than three months.
As No Limit's popularity and mainstream coverage increased, so did its roster. The label signed producers DJ Daryl, Randy Jefferson, K-Lou & Dez as well as Master P's main production team,
Beats by the Pound
(
KLC
,
Mo B. Dick
, Craig B, Odell, and
Carlos Stephens
), in addition to solo artists
Soulja Slim
,
Full Blooded
,
Magic
,
Skull Duggery
, Short Circuit,
Ghetto Commission
. Together they put out 23 albums in 1998, 10 of which went platinum and 11 gold, in some instances their only releases on the label. Master P's own LP that year,
MP da Last Don
, reached number one on the
Billboard
200
after moving 495,000 copies in its first week, and sold 4.5 million units overall, making it the best-selling album of his career.
No Limit started 1999 with Silkk the Shocker's January release,
Made Man
, which debuted and peaked at #1 on the US
Billboard 200
. The album was certified Platinum by the RIAA. Made Man featured guest appearances from No Limit artists Mystikal, Fiend, Master P (who executive produced the album), O'Dell, Sons of Funk, C-Murder, The Ghetto Commission, Mia X, and Snoop Dogg. No Limit producers KLC, O'Dell, Carlos Stephens, Craig B., and Sons of Funk all provided production for the album. TRU also released their fifth studio album,
Da Crime Family
in June 1999.
1999 also saw the departure of many No Limit producers and artists. In 1999, Beats By The Pound members Odell, Craig B, Mo B. Dick, and KLC left No Limit due to a dispute with Master P.
[5]
As a result, KLC's project,
Hits By The Pound
, scheduled for a September 14, 1999 release through No Limit, was consequently shelved. Mr. Serv-On and Fiend left No Limit to go independent, and Mia X left No Limit and went on a musical hiatus to take care of her family. Kane & Abel were dropped from No Limit in 1999 due to their investigation involving drug activity.
[6]
Sons of Funk, Steady Mobb'n, Prime Suspects, and The Gambino Family all parted ways with the label.
2000?2003: Continued success, decline, The New No Limit, and final years
[
edit
]
In 2000,
504 Boyz
album
Goodfellas
made it big on the Billboard peaking at #2 on the
Billboard
200
making No Limit a small factor in the 2000s, but in 2000 only Master P, Snoop Dogg, C-Murder, Silkk, Magic, and Mac remained from their most celebrated artists. By 2000,
Ghetto Commission
, Mystikal and Big Ed had left the label. The following year, the label lost Mac to prison after he was convicted of manslaughter in connection to a nightclub shooting;
[7]
he was ultimately sentenced to thirty years in prison on September 21, 2001.
[8]
Snoop Dogg had left No Limit after his three-year contract with No Limit expired, and C-Murder distanced himself from No Limit to focus on his own label, TRU Records. In 2001, No Limit's deal with Priority expired, and No Limit subsequently signed with
Universal Records
for a $10 million distribution deal.
[9]
After the signing, Master P renamed No Limit to
The New No Limit
. The New No Limit's roster included Master P, Lil Romeo, Silkk The Shocker, 504 Boyz, Magic, and Choppa. Releases on The New No Limit under Universal failed to achieve the same success as the previous incarnation of No Limit.
On December 17, 2003, the company filed for bankruptcy due to various lawsuits, and Master P then sold the catalog.
[10]
Reorganization
[
edit
]
In 2001, No Limit left Priority Records and signed a distribution deal with
Universal
. The label's name was changed to The New No Limit.
[11]
The first release under the New No Limit banner was Master P's tenth album,
Game Face
. With Universal, the label also released new albums by the 504 Boyz, Lil' Romeo, Magic and Choppa. In 2004, the reorganized label had moved to
Koch Records
for distribution. From 2004 to 2005, The New No Limit Records issued new albums by Master P, Silkk the Shocker, C-Murder, Lil' Romeo and the reformed TRU. In 2005, Master P established a new label called Guttar Music Entertainment.
See also
[
edit
]
References
[
edit
]
- ^
"Master P Saves The 'No Limit' Legacy After Downfall Of Many Members. No Limit Chronicles E5 Clip"
. September 8, 2020
. Retrieved
October 28,
2022
.
- ^
Master P plan
retrieved 21 April 2021
- ^
The Improbable Empire: Master P's 'Ice Cream Man' and the Birth of a Southern Rap Dynasty Ice Cream Man
the ringer.com Retrieved 21 May 2024
- ^
Master P
Retrieved 21 May 2024
- ^
"Death Row Catches Snoop Dogg Slippin' & Master P Creates New Start for No Limit Soldiers | Ep 4 Clip"
. September 1, 2020
. Retrieved
August 13,
2022
.
- ^
"Kane And Abel Claim Feds Tried To Use Them To Get To Master P"
.
MTV News
. Retrieved
August 13,
2022
.
- ^
"No Limit Rapper Mac Charged With First-Degree Murder"
.
Mtv.com
. Retrieved
23 November
2017
.
- ^
"Rapper convicted of manslaughter in nightclub slaying"
.
The Advocate
. Baton Rouge, LA. 2001-09-25
. Retrieved
2008-09-08
.
- ^
"Master P Saves The 'No Limit' Legacy After Downfall Of Many Members | No Limit Chronicles E5 Clip"
. September 8, 2020
. Retrieved
August 13,
2022
.
- ^
Yvonne Bynoe (2006).
Encyclopedia of rap and hip-hop culture
.
Greenwood Press
. p. 249.
ISBN
0-313-33058-1
. Retrieved
2009-09-20
.
- ^
Mitchell, Gail (December 15, 2001).
"Rhythm, Rap, and The Blues"
.
Billboard
.
External links
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Compilation releases
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Soundtrack releases
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No Limit Films
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No Limit Comedy
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No Limit Sports
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Studio albums
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Singles
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