No. 5 the Film (2004) is a 180-second short film directed by Baz Luhrmann ( Romeo + Juliet , Moulin Rouge! ) and starring Nicole Kidman and Rodrigo Santoro . Karl Lagerfeld designed the costumes; ^[1] he also briefly appears in the film. It is part of a new breed of advertising crossover films known as branded content . It had a budget of US$ 33 million, financed exclusively by Chanel . Visually captivating, the film is an extended television commercial for Chanel No. 5 perfume . The film was initially screened in many North American cinemas during the "Coming Attractions" section preceding the main feature. During the 2006 Christmas season, an edited 30-second TV spot was shown on primetime on many networks in Canada and the United States. Kidman was paid $3 million for her role in the advertisement. ^[2]

Runtime [ edit ]

The original version after preliminary editing came to around 360 seconds, but this was later edited to a more manageable 180 seconds, including 60 seconds of credits, for television broadcast and cinema advertisement. Further cutting has led to subsequent 90-second (as seen in the UK) and 30-second (seen mostly in the U.S. and Canada) versions of the advert, shown after the first runs of the advert.

Plot [ edit ]

A famous celebrity ( Nicole Kidman ) runs away in a pink dress in the middle of Times Square in New York City, only to get into a cab with the one man who does not know who she is, a plot line similar to Roman Holiday . ^[3] After four days in his Lower East Side apartment, her secretary (Lagerfeld) commands her to return to her life as a celebrity. ^[4] The paparazzi take pictures of her as she walks up stairs, and she looks at big letters, a graphical device often used in Luhrmann's Red Curtain Trilogy , on top of a building that read " Coco Chanel " with her lover standing next to them. They smile at each other and then the credits are shown.

Music [ edit ]

The main musical theme of the film is Claude Debussy 's " Clair de lune ", arranged by Craig Armstrong and performed by the Sydney Symphony Orchestra .

Sequel [ edit ]

In 2014 Baz Luhrmann created a sequel film titled Chanel No. 5: The One That I Want . The film stars model Gisele Bundchen and actor Michiel Huisman . ^[3]

References [ edit ]

External links [ edit ]

• No. 5 the Film , without credits (2:02 on YouTube
• No. 5 the Film , with credits (3:01) on YouTube
• Chanel. 5: The One That I Want (3:16) on YouTube