American automotive media company
Motor Trend Group, LLC
, formerly known as
Source Interlink Media
and
TEN: The Enthusiast Network
, is a
media company
that specializes in enthusiast brands, such as
Motor Trend
,
Hot Rod
, and
Roadkill
. Headquartered in
El Segundo, California
, it is a subsidiary of the
TNT Sports
division of
Warner Bros. Discovery
(WBD).
[1]
Media and events
[
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]
The company's network of brands includes more than 60 publications, 100 websites, Motor Trend's Video on Demand channel, branded and licensed products, live events and competitions, as well as TV and radio programs. TEN's total audience is 158 million.
[2]
In 2013, the company signed a deal with the
Bonnier Corporation
, where they sold
Dirt Rider
,
Motorcyclist
,
Sport Rider
,
Motorcycle Cruiser
,
Hot Bike
,
Baggers
,
Super Streetbike
,
Street Chopper
, and
ATV Rider
, and they bought
Sound + Vision
and the TransWorld franchise.
In 2015,
NBC Sports
shuttered its action sports division, and sold the
Dew Tour
to TEN.
[3]
On August 17 of that same year, TEN launched its subscription video on demand service Motor Trend OnDemand, which was the first SVOD service aimed at automotive enthusiasts.
[4]
TEN CEO Scott Dickey described this community as "underserved and starved for premium video content" while positioning the SVOD service as "The Netflix for Gearheads."
[5]
On August 3, 2017,
Discovery Communications
announced it would acquire a majority stake in TEN, and contribute its automotive-oriented cable network
Velocity
into the company. The venture's goals is to create a larger, multi-platform presence for the company's brands, with a particular emphasis on direct-to-consumer streaming products. On April 10, 2018, it was announced that the company had been renamed Motor Trend Group effective immediately, and that Velocity would be rebranded under the
Motor Trend
name later in the year.
[6]
[7]
[8]
[9]
In 2017, TEN sold the
AMA EnduroCross Championship
to the
Bonnier Motorcycle Group
.
[10]
TEN also sold
Baseball America
and
Slam
.
[11]
In March 2018, TEN sold
Sound & Vision
and
Stereophile
, along with related magazines and websites, to AVTech Media Ltd.
[12]
In February 2019, TEN sold its adventure sports portfolio to
American Media
.
[13]
In December 2019, the company announced that 19 of the 22 magazines published by the company would be discontinued that month, including
Automobile.
[14]
History
[
edit
]
Source Interlink
[
edit
]
Source Interlink logo
Source Interlink
was an American magazine publishing and logistics company. It owned Source Interlink Distribution and
Motor Trend Group
. It maintained a strong position in automotive and action sports media, publishing a variety of magazines including
Motor Trend
,
Hot Rod
, and the
Transworld
titles.
[15]
[16]
In September 2012, it was announced that Source Interlink Media (SIM) made a strategic investment in San Francisco technology company CoverHound to power its insurance searches.
[17]
Through its GrindMedia action sports division, SIM signed a deal with the
Bonnier Corporation
in May 2013, where they sold Dirt Rider, Motorcyclist, Sport Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider, whereas they bought Sound + Vision and the suite of TransWorld brands.
[18]
On August 19, 2013, GrindMedia announced that production of
Skateboarder
will cease on October 15, 2013.
[19]
The
Skateboarder
announcement was followed by the closure of other publications, such as
Modified
,
Mini Truckin
',
Bound By Ink
,
GEEK
, and
Law of Attraction
, in January 2014.
[20]
[21]
Former
Skateboarder
editor-in-chief Jamie Owens was announced as the new editor-in-chief of
TransWorld SKATEboarding
in October 2013.
[22]
On May 29, 2014, Source Interlink CEO Michael L. Sullivan announced that its distribution arm would soon cease operations.
Time, Inc.
had withdrawn its business over the inability of Source Interlink Distribution to pay $19 million in revenues owed for second quarter 2014 sales and $7 million for sales booked in previous quarters.
[23]
The publishing arm would be rebranded under the umbrella of TEN: The Enthusiast Network after shuttering several Source Interlink Media titles, including
Popular Hot Rodding
,
Rod & Custom
,
High Performance Pontiac
,
Custom Classic Trucks
,
4 Wheel Drive & Sport Utility
,
Mud Life
,
5.0 Mustangs and Super Fords
,
Modified Mustangs & Fords
,
Camaro Performers
,
GM High-Tech Performance
,
Import Tuner
, and
Honda Tuning
.
In addition to editorial staff, there were further layoffs in art and production staff that was later explained by VPs and executives as needed cuts to keep TEN on a sustainable path since losing the large distribution arm of its core business to reach the claimed audience in its dwindling circulation and online presence.
[24]
[25]
Titles
[
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]
Publications and digital assets
[
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]
Video on demand & broadcasting
[
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]
Former titles
[
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]
Earlier discontinuations
[
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]
- 8-Lug HD Truck magazine
- ceased publication 2015
- Audiostream
- ceased publication 2018
- Bound by Ink - ceased publication 2014
- Canoe & Kayak
- ceased publication 2017
- Circle Track
- ceased publication 2018
- Dirt Sports + Off-Road
- ceased publication 2018
- European Car
- ceased publication 2019
- Geek
- ceased publication 2014
- Innerfidelity
- ceased publication 2018
- Intellichoice - ceased publication 2012
- Law of Attraction Magazine - ceased publication 2013
- Mini Truckin - ceased publication 2014
- Off-Road
- ceased publication 2019
- Petersen’s PHOTOgraphic - ceased publication 2013
- Petersen's 4-Wheel & Off-Road
- ceased publication 2019
- Shutterbug
- sold & ceased publication 2019
- Snowboarder
- sold & ceased publication 2020
- Surfer
- sold & ceased publication 2019
- Surfing Magazine
- ceased publication 2017
- TransWorld Business
- sold & ceased publication 2019
- TransWorld Motocross
- sold & ceased publication 2019
- TransWorld Ride BMX - sold & ceased publication 2019
- TransWorld SKATEboarding
- sold & ceased publication 2019
- TransWorld SNOWboarding
- sold & ceased publication 2019
December 2019 discontinuations
[
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]
2020 discontinuations
[
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]
- Bike
- sold & ceased publication 2020
- Powder
- sold & ceased publication 2020
- SUP Stand Up Paddler
- sold & ceased publication 2020
Merchandise
[
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]
See also
[
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]
References
[
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]
- ^
"MotorTrend Privacy Policy"
. Retrieved
2023-03-02
.
We are Motor Trend Group, LLC., registered in the United States of America with company number 6453648 whose registered office is at 8403 Colesville Rd, Silver Spring, MD 20910, United States of America ("MTG"). MTG is a subsidiary of Warner Bros. Discovery, Inc.
- ^
"TEN: The Enthusiast Network"
.
TEN: The Enthusiast Network
. Retrieved
2016-05-09
.
- ^
"New ownership gives Dew Tour some pop"
.
Sports Business Journal
. Retrieved
2018-04-20
.
- ^
"TEN Officially Launches Groundbreaking Motor Trend OnDemand SVOD Service"
.
www.motortrendgroup.com
.
- ^
"TEN Officially Launches Groundbreaking Motor Trend OnDemand SVOD Service - Motor Trend Group"
.
www.motortrendgroup.com
. Archived from
the original
on 2018-07-10.
- ^
Evans, Greg (August 3, 2017).
"Discovery Communications Partners With TEN Network For Auto Portfolio"
.
Deadline
. Retrieved
September 18,
2017
.
- ^
Petski, Denise (2018-04-10).
"Discovery Rebrands Velocity As Motor Trend Network"
.
Deadline
. Retrieved
2018-04-20
.
- ^
Littleton, Cynthia (2018-04-10).
"Discovery Rebrands Velocity as Motor Trend Network (EXCLUSIVE)"
.
Variety
. Retrieved
2018-04-20
.
- ^
"Discovery Launches 'Motor Trend On Demand' in UK on Amazon Channels"
.
Multichannel
. Retrieved
2018-04-20
.
- ^
"Bonnier Motorcycle Group To Take Over Ownership of EnduroCross Series"
.
Cycle World
. Retrieved
2020-09-09
.
- ^
"Baseball America Sold | SGB Online"
. 14 February 2017
. Retrieved
2019-03-14
.
- ^
"AVTech Media Ltd (UK) Acquires Home Tech Network From Ten Publishing Media"
.
Stereophile.com
. 2018-03-22
. Retrieved
2018-07-08
.
- ^
"American Media Acquires TEN's Adventure Sports Magazines"
.
Folio
. 2019-02-05
. Retrieved
2019-03-14
.
- ^
"MotorTrend publisher TEN Publishing discontinuing 19 automotive magazines"
. 9 December 2019.
- ^
"Source Interlink Media Rebrands As TEN: The Enthusiast Network"
.
Transworld Business
. GrindTV. 29 May 2014
. Retrieved
28 January
2017
.
- ^
"Motor Trend Publisher Source Interlink Media Folds 12 Magazines, Lays Off Nearly 100"
.
Ad Age
. Retrieved
2018-04-20
.
- ^
"CoverHound Announces Strategic Partnership with Source Interlink Media"
. 2012-09-12
. Retrieved
2012-09-12
.
- ^
Mike P (21 May 2013).
"Grind Media Buys TransWorld"
.
SBCBusiness.com
. SBC Business Magazine
. Retrieved
14 August
2013
.
- ^
Kailee Bradstreet (19 August 2013).
"GRINDMEDIA TO DISCONTINUE PUBLISHING SKATEBOARDER MAGAZINE"
.
TransWorld Business
. GrindMedia
. Retrieved
21 August
2013
.
- ^
Matt Hardigree (31 January 2014).
"Modified Magazine Killed As Source Interlink Rumored To Lay Off Dozens"
.
Jalopnik
. Gawker
. Retrieved
23 February
2014
.
- ^
"Source Interlink Reportedly Folding Modified, Plus Dozens of Layoffs"
. 3 February 2014.
- ^
"TWS New Editor In Chief Jaime Owens Interview"
.
Skateboarding Magazine
. The Enthusiast Network. 29 October 2013
. Retrieved
16 July
2014
.
- ^
Kaufman, Leslie (May 30, 2014).
"After Losing Time Inc. Business, Distributor Is to Close"
.
New York Times
. Retrieved
14 September
2016
.
- ^
Mickey, Bill (2014-05-30).
"Source Interlink Media Rebrands, Closes 12 Titles New corporate identity: TEN: The Enthusiast Network"
. FolioMag.
- ^
"Source Interlink Media Rebrands As TEN: The Enthusiast Network"
. 2014-05-29.
External links
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|
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Executives
| Board of directors
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Senior management
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Warner Bros.
Entertainment
| Warner Bros.
Motion Picture Group
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Warner Bros.
Television Group
| United States
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International
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Other units
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U.S. linear networks
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Home Box Office
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CNN Worldwide
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TNT Sports
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Global Streaming
& Interactive
Entertainment
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Global Brands and
Experiences
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International
Networks
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| Canada
JV
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Latin America, the Caribbean and Brazil
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| Pan-Asia
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East Asia
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South Asia
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Southeast Asia
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Australasia
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Online
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Defunct
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| France, Belgium & Switzerland
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Germany
, Benelux & CEE
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Italy
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Scandinavia
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Iberia
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UK & Ireland
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Turkey
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Middle East & Africa
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Defunct
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| TV channels
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FAST channels
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Online services
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Other assets
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Former units
| from WB
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from
Turner
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from HBO
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from
Discovery
& Scripps
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See also
| |
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