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Video game joint venture between Mattel and NetEase
Mattel163 Limited
is a 50?50
joint venture
between American toy
manufacturing
and entertainment company
Mattel
and Chinese
Internet company
NetEase
, aimed for
developing
and
publishing
online video games
based on the former's
intellectual properties
.
[2]
Its headquarters are located in both
Hangzhou
,
China
and
El Segundo, California
. The "163" in the name refers to the NetEase's domain, 163.com.
The first product published was
UNO!
, originally launched for
Facebook Instant Games
in 2017,
[3]
and launched later on
iOS
and
Android
.
History
[
edit
]
At near end of 2017, Mattel and NetEase partnered to create a new development studio. Mattel163 CEO Amy Huang-Lee says:
[1]
It was a very good match for both companies. One wanted to get into digital entertainment, while the other wanted to get into markets outside of China. It took about a year. We started discussing everything in late 2016 and we spent most of 2017 working out the details. We started then working on Uno, which was our first game.
On October 12, 2019, Mattel163 released
Phase 10: World Tour
, a mobile card game in the likeness of UNO!.
[4]
In 2021, Mattel163 released the mobile version of Skip-Bo.
[5]
Video games published
[
edit
]
- UNO!
, based on the
Uno
card game
References
[
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]
External links
[
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]
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Official website
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Toy brands
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Games
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Video and
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