Canadian animation company
Mainframe Studios
Logo used since 2020
|
Formerly
| - Mainframe Entertainment (1993?2007)
- Rainmaker Entertainment (2007?2016)
- Rainmaker Studios (2016?2020)
|
---|
Company type
| Division
|
---|
Industry
| Animation
Motion pictures
|
---|
Founded
| 1993
; 31 years ago
(
1993
)
|
---|
Founders
| - Christopher Brough
- Ian Pearson
- Phil Mitchell
- Gavin Blair
- John Grace
|
---|
Headquarters
| ,
|
---|
Key people
| Michael Hefferon (President and CCO)
[1]
|
---|
Products
| |
---|
Number of employees
| >650 (2021)
[2]
|
---|
Parent
| |
---|
Website
| https://www.mainframe.ca
|
---|
Mainframe Studios
is a Canadian animation company owned by
Wow Unlimited Media
and based in
Vancouver
,
British Columbia
. Founded in 1993 as
Mainframe Entertainment Inc.
by Christopher Brough, Ian Pearson, Phil Mitchell, Gavin Blair and John Grace, the company established itself as a leading contributor to the introduction of
computer-generated imagery
(CGI)
live action
in animation, film and television.
The company previously operated as a subsidiary of
Starz Inc.
(at the time a division of
IDT Corporation
) between 2003 and 2007. Local
post production
firm, Rainmaker Income Fund, acquired a majority stake in the company, initially rebranding it in the process as
Rainmaker Animation
and would fold into it in 2008, permanently rebranding it as
Rainmaker Entertainment
. Rainmaker would revive the "Mainframe Entertainment" name for its then-newly-created division meant for
television production
. On 25 October 2016, the company announced a triple
acquisition and merger
of
Frederator Networks
and Ezrin-Hirsh Entertainment to create the holding company,
WOW! Unlimited Media
, and rebrand a second time to
Rainmaker Studios
. In 2020, the company would rebrand a third and final time to
Mainframe Studios
to return to their "Mainframe Entertainment" name roots.
The company is best known for the production of the first fully
computer-animated
half-hour television series
ReBoot
;
Beast Wars
, a reimagined relaunch of
Transformers
from
Hasbro
; and
Barbie
since 2001, in partnership with American toy company
Mattel
?
the majority of films
which later expanded into other audiovisual media to create
a multimedia franchise
for the flagship
fashion doll
property.
History
[
edit
]
As Mainframe Entertainment
[
edit
]
The company was established in 1993 as
Mainframe Entertainment Inc.
by Christopher Brough, a noted
Los Angeles
-based animation producer and a British animation team known as "The Hub" ? Gavin Blair, Ian Pearson, Phil Mitchell and John Grace. They were looking to create
ReBoot
, the first fully
computer-animated
television series, after having used the technology to produce music videos like
Money for Nothing
and
Let's Get Rocked
. Due to the cost of shipping equipment back home, advantageous tax credits and proximity to
Los Angeles
, the company set up shop in
Vancouver, Canada
.
[3]
In 1994,
ReBoot
launched on
ABC
in the United States and
YTV
in Canada. The series intermittently ran for four seasons with production ending in 2001. The company's second project was produced for American toy company
Hasbro
.
Beast Wars
(known in Canada as
Beasties
), a relaunch of the
Transformers
brand, debuted in 1996 and concluded in 1999. A follow-up,
Beast Machines
was produced between 1999 and 2000. Both
ReBoot
and
Beast Wars
were produced with
Alliance Communications
, who had taken a 50% ownership of Mainframe. In 1996, Mainframe paid $17 million to reduce Alliance's share to 15%.
[4]
Mainframe became a
publicly traded company
with a listing on the
Toronto Stock Exchange
on June 17, 1997. In conjunction with the public offering, Alliance sold 700,000 shares in the company, lowering their ownership to 7.8%.
[5]
Christopher Brough became the
CEO
, Pearson the president, Blair as director of operations and Mitchell as Blair's assistant/vice.
[6]
In its first year on the stock exchange, Mainframe posted an $11 million loss despite producing hit multi-award-winning computer-animated shows during this period.
[7]
Mainframe opened its American division in Los Angeles on 17 April 1998 to be led by
Dan DiDio
and oversee content development, production and local distribution.
[8]
DiDio previously worked with Mainframe through his stint as executive director of children's programming at ABC.
After having earlier produced two
ReBoot
themed rides for the company, the
IMAX Corporation
made a $16 million investment in the company in 1999, which gave IMAX roughly 30% ownership of Mainframe, included the creation of a new joint venture meant to facilitate the creation of animated films based on
Gulliver's Travels
and
Pied Piper
, with a third project titled
Pandora’s Box.
[9]
The films were intended to be stereoscopic, 3D feature length releases, though none of the three saw completion.
[10]
At the end of the 1999 fiscal year, the company reported a $17 million loss.
[11]
Thanks to episode deliveries for
Beast Machines
,
Beast Wars
,
Shadow Raiders
and
Weird-Oh's
the company posted its first profit of $1.4 million in fiscal 2000.
[12]
Buoyed by
Heavy Gear
,
Action Man
and their first
direct-to-video
film,
Casper's Haunted Christmas
, Mainframe posted another profit of $2.4 million for fiscal 2001.
[13]
Despite the success, the company faced a major management shakeup that year.
[14]
[15]
[16]
Pearson had stepped down as president in June and left the company shortly after, with fellow co-founders Blair and Mitchell also leaving in 2002 and 2005, respectively.
In 2001, American toy maker
Mattel
partnered with Mainframe to produce
Barbie in the Nutcracker
. The direct-to-video feature sold more than 3.4 million units in its first year.
[17]
The success of the release led to a longstanding relationship between Mattel and the animation studio. Mainframe (and its successors) would later produce the majority of
the franchise's
direct-to-video films, as well as a
television series
.
Following financial losses of $18.9 million and $7.5 million in fiscal 2002 and 2003, the American
IDT Corporation
announced it would purchase 56% of Mainframe for $14 million on September 16, 2003.
[18]
[19]
After the cancellation of
Spider-Man: The New Animated Series
that same year, the company moved away from producing television series. While a number of projects were announced they ultimately did not see fruition, including a pre-school oriented
ReBoot
spinoff called
Binomes
as well as Mainframe's first live-action production, an adaptation of
Harriet the Spy
.
[20]
[21]
[22]
[23]
[24]
[25]
In 2005, the company acquired the distribution rights to the live-action/CGI-animated television series
Zixx
. Mainframe also provided animation for the show's second and third seasons in conjunction with
Thunderbird Films
.
[26]
The bulk of the company's work now consisted of direct-to-video projects and
television specials
.
After producing the visuals for the
2003 MTV Movie Awards
, Mainframe started a
creative services
division to produce video game animation, graphic design, motion graphics, titling, show opening sequences and branding in 2005.
[27]
[28]
This branch of the company worked on a number of projects, including cut-scenes for
Prototype
,
50 Cent: Blood on the Sand
and
Ghostbusters: The Video Game
, as well as the
2006 MTV Movie Awards
.
[29]
As Rainmaker
[
edit
]
Finding itself under new ownership, IDT sold its 62% stake in Mainframe to Vancouver-based post-production firm Rainmaker Income Fund on 20 July 2006 for $13.8 million.
[30]
[31]
The next month Rainmaker announced it would acquire the remaining 38% of Mainframe.
[32]
On January 30, 2007 Mainframe was renamed to
Rainmaker Animation
.
[33]
Later that year, Rainmaker sold its
visual effects and post production divisions
to
Deluxe Entertainment Services Group
, leaving only the animation business.
[34]
In June 2012, Chinese animation studio Xing Xing Digital announced its intent to purchase Rainmaker, with the company willing to pay off Rainmaker's $7 million debt.
[35]
The purchase was called off after Rainmaker and Xing Xing were unable to finalize the sale by September 14, 2012.
[36]
In 2013, Rainmaker completed its first theatrical feature film,
Escape from Planet Earth
. Directed by Cal Brunker, it received mixed reviews from critics but was a success at the box office, grossing around $75 million worldwide. On 7 October that same year, Rainmaker launched a
television production
division and revived the "Mainframe Entertainment" brand for its title, starting with a CG-animated incarnation of
Bob the Builder
.
[37]
[38]
Rainmaker released its second theatrical feature film,
Ratchet & Clank
based on
the video game series of the same name
by
Insomniac Games
, in the first quarter of 2016 to financial failure. This poor reception to the film caused Rainmaker to take a $10 million
impairment charge
on their investment in the production
[39]
and was later cited as the reason the company abandoned plans to adapt the
Sly Cooper
video game franchise into a theatrical film.
[40]
[41]
[42]
Later that year on 25 October, Rainmaker announced their intent to
acquire and merge
Erzin-Hirsh Entertainment and American-based
Frederator Networks
(and its main division,
Frederator Studios
) and consolidate them under its then-new holding company,
WOW! Unlimited Media Inc.
[43]
(
TSX
:
WOW.A
). At that time, the company changed the names of its home-base divisions to
Rainmaker Studios
and
Mainframe Studios
. Since the reorganization, the company has been heavily involved in
television production
animating
ReBoot: The Guardian Code
, a live-action/CGI-animated re-imagining of the
ReBoot
brand,
Barbie: Dreamhouse Adventures
, the first-ever full-length TV series in
the "Barbie" media franchise
and
Spy Kids: Mission Critical
, the animated reboot/spin-off of the
Spy Kids (franchise)
in 2018. In 2019, the studio released its first
traditionally-animated
production, a pilot based on
Knowledge Network
mascots made in
Toon Boom Harmony
.
[44]
As Mainframe Studios
[
edit
]
On 16 March 2020, the studio announced it would be rebranding as
Mainframe Studios
and consolidate Rainmaker Studios under the "Mainframe" branding and fully returning the studio to their original "Mainframe" name.
[45]
[46]
Due to the
COVID-19 pandemic
, Mainframe Studios initiated
remote work
measures for its employees.
[47]
On 24 June 2021, the company confirmed that it would develop a 2D-animation pipeline in support of its first production in the medium, an animated series inspired by
YouTube
personality Guava Juice.
[48]
The following August, Mainframe announced that it would open a
virtual studio
in
Toronto
in the east of the country, building upon its earlier remote work experience.
[2]
Productions list
[
edit
]
Television series/shows
[
edit
]
Films/movies
[
edit
]
Features/cinematic/theatrical:
Television:
Title
|
Release Date
|
Notes
|
as Mainframe Entertainment
|
Scary Godmother: Halloween Spooktakular
|
October 26, 2003
|
|
Popeye's Voyage: The Quest for Pappy
|
November 9, 2004
|
|
Hot Wheels: AcceleRacers
? Ignition
|
January 8, 2005
|
|
Hot Wheels: AcceleRacers ? The Speed of Silence
|
March 19, 2005
|
|
Hot Wheels: AcceleRacers ? Breaking Point
|
June 25, 2005
|
|
Hot Wheels: AcceleRacers ? The Ultimate Race
|
October 1, 2005
|
|
Scary Godmother: The Revenge of Jimmy
|
October 25, 2005
|
|
as Rainmaker Studios
|
Barbie: Dolphin Magic
|
September 17, 2017
|
Debuted on
YTV
in Canada before its release in the United States on
Netflix
a day later. The only "Barbie" film under the Rainmaker Studios banner.
|
Elliot the Littlest Reindeer
|
November 30, 2018
|
Produced in collaboration with Awesometown Entertainment.
|
as Mainframe Studios
|
Barbie: Princess Adventure
|
September 1, 2020
|
Released on
Netflix
The first film under the unified Mainframe Studios name.
|
Barbie & Chelsea: The Lost Birthday
|
April 16, 2021
|
Released on Netflix
|
Barbie: Big City, Big Dreams
|
September 1, 2021
|
Barbie: Mermaid Power
|
September 1, 2022
|
Barbie: Epic Road Trip
|
October 25, 2022
|
Released on Netflix
Interactive film
|
Barbie: Skipper and the Big Babysitting Adventure
|
March 16, 2023
|
Released on Netflix
|
Direct-to-video (DTV)
:
Title
|
Release Date
|
Notes
|
as Mainframe Entertainment
|
Casper's Haunted Christmas
|
October 31, 2000
|
|
Barbie in the Nutcracker
|
October 23, 2001
|
|
Barbie as Rapunzel
|
October 1, 2002
|
|
Hot Wheels: World Race
|
2003
|
|
Barbie of Swan Lake
|
September 30, 2003
|
|
Max Steel: Endangered Species
|
2004
|
|
Barbie as the Princess and the Pauper
|
September 28, 2004
|
|
Max Steel: Forces of Nature
|
2005
|
|
Barbie: Fairytopia
|
March 8, 2005
|
|
Inspector Gadget's Biggest Caper Ever
|
June 17, 2005
|
|
Barbie and the Magic of Pegasus
|
September 20, 2005
|
|
Max Steel: Countdown
|
2006
|
|
Arthur's Missing Pal
|
2006
|
|
Barbie: Mermaidia
|
March 14, 2006
|
|
Tony Hawk in Boom Boom Sabotage
|
September 12, 2006
|
|
Barbie in the 12 Dancing Princesses
|
September 19, 2006
|
|
Barbie Fairytopia: Magic of the Rainbow
|
March 13, 2007
|
The last film under the name of Mainframe Entertainment.
|
as Rainmaker Animation
|
Barbie as the Island Princess
|
September 18, 2007
|
The only "Barbie" film under the name of Rainmaker Animation.
|
Max Steel: Dark Rival
|
October 2007
|
|
as Rainmaker Entertainment
|
Barbie: Mariposa & Her Butterfly Fairy Friends
|
February 26, 2008
|
First production under the "Rainmaker Entertainment" name following the merger with and the fold-up of
Rainmaker Digital Effects
.
|
Barbie & the Diamond Castle
|
September 9, 2008
|
|
Max Steel: Bio Crisis
|
October 2008
|
|
Barbie in A Christmas Carol
|
November 4, 2008
|
|
The Nutty Professor
|
November 25, 2008
|
Co-production with
The Weinstein Company
[59]
|
Max Steel vs. The Mutant Menace
|
2009
|
|
Barbie: Thumbelina
|
March 17, 2009
|
|
Barbie and the Three Musketeers
|
September 15, 2009
|
|
Barbie in A Mermaid Tale
|
March 2, 2010
|
|
Barbie: A Fashion Fairytale
|
September 14, 2010
|
|
Max Steel vs. The Toxic Legion
|
2010
|
|
Barbie: A Fairy Secret
|
March 15, 2011
|
|
Max Steel: Makino's Revenge
|
2011
|
|
Barbie: Princess Charm School
|
September 13, 2011
|
|
Barbie in A Mermaid Tale 2
|
February 27, 2012
|
|
Barbie: The Princess and the Popstar
|
September 11, 2012
|
|
Max Steel: Monstrous Alliance
|
2012
|
|
Barbie: Mariposa & The Fairy Princess
|
August 27, 2013
|
|
Barbie: The Pearl Princess
|
February 15, 2014
|
|
Barbie and the Secret Door
|
August 7, 2014
|
|
Barbie in Princess Power
|
February 26, 2015
|
|
Barbie in Rock 'N Royals
|
August 13, 2015
|
|
Barbie: Spy Squad
|
January 15, 2016
|
The last production under the "Mattel Playground Productions" division of Mattel before its fold-up into
Mattel Creations
.
|
Barbie and Her Sisters In A Puppy Chase
|
October 18, 2016
|
Additional animation and post-production.
|
Barbie: Video Game Hero
|
January 31, 2017
|
The last film under the "Rainmaker Entertainment" banner.
|
Other credits
[
edit
]
See also
[
edit
]
References
[
edit
]
- ^
"Rainmaker Entertainment Names Michael Hefferon President"
.
Deadline Hollywood
.
Penske Media Corporation
. 14 November 2012
. Retrieved
15 November
2012
.
- ^
a
b
"WOW!'S Mainframe Studios Establishes Eastern Canadian Presence with New Toronto-Based Virtual Studio"
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:
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.
GlobeNewswire
. 16 August 2021
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.
- ^
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"Before Toy Story there was ... ReBoot"
.
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.
- ^
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. Retrieved
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.
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.
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.
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.
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.
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.
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.
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.
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.
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.
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.
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. Retrieved
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.
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.
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. Retrieved
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.
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.
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.
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.
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.
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.
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- ^
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.
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.
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.
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.
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.
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.
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.
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.
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.
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