Website of the Daily Mail
Not to be confused with
Email
.
MailOnline
(also known as
dailymail.co.uk
and
dailymail.com
outside the UK) is the website of the
Daily Mail
, a
tabloid
newspaper in the
United Kingdom
, and of its sister paper
The Mail on Sunday
. MailOnline is a division of
dmg media
, which is owned by
Daily Mail and General Trust plc
.
Launched in 2003 by the Associated Newspapers’ digital division led by ANM managing director Andy Hart,
[1]
MailOnline was made into a separately managed site in 2006 under the editorship of Martin Clarke and general management of James Bromley.
[2]
[3]
It is now the most visited English-language newspaper website in the world,
[4]
with over 11.34m visitors daily in August 2014.
[5]
[
needs update
]
Previously, there was an attempt to call into question the integrity of the website's journalism after
NewsGuard
's feature which is designed to fight what it describes as
fake news
,
Microsoft Edge
warned users against trusting content at the site, asserting that "this website generally fails to maintain basic standards of accuracy and accountability" and "has been forced to pay damages in numerous high-profile cases".
[6]
This warning has since been removed, and NewsGuard stated that the website "generally maintains basic standards of accuracy and accountability", though it "still failed to gather and present information responsibly".
[7]
Reach
[
edit
]
The website has an international readership, featuring separate home pages for the UK, US, India and Australia.
[8]
While the MailOnline maintains the politically
conservative
editorial stance of the print edition, much of the content featured on the website is produced exclusively for the MailOnline and is not published in the
Daily Mail
. It is known for its "
sidebar
of shame",
[9]
[10]
a box listing celebrity misdemeanours.
[4]
The
Financial Times
, alluding to a quote by
Samuel Johnson
, has suggested that "
If you are tired
of MailOnline, you are tired of
Kim Kardashian
's life ? and most readers are not."
[4]
The website reached 199.4 million
unique monthly visitors
in December 2014,
[11]
up from 189.52 million in January 2014 and 128.59 million in May 2013,
[12]
according to the
Audit Bureau of Circulations
.
[13]
[
needs update
]
Globally, MailOnline is the most visited English-language newspaper website;
[4]
ComScore
gave the site 61.6 million unique desktop computer visitors for January 2014, ahead of
The New York Times
'
website, which received 41.97 million visitors in the same month.
[14]
According to ComScore, MailOnline recorded 100.5 million visitors across desktop computers, smartphones and tablets in that month.
[15]
In July 2014 it recorded 134 million users.
[16]
Almost 70% of its traffic comes from outside the UK, mostly from the United States.
[17]
The
Daily Mail
print newspaper has no presence there, but has aggressively targeted the country with its online offering, branded as the "Daily Mail" rather than MailOnline.
[4]
In January 2014 it paid over £1m to the
Charleston Daily Mail
for the domain name www.dailymail.com in order to increase its attractiveness to US advertisers.
[17]
In January 2014, it was ranked the eighth most-visited news website in Australia, up from tenth in December 2013.
[18]
Globally the site was forecast to reach £60m in advertising sales in the year to September 2014, up 49%.
[19]
[
needs update
]
£35m has been invested in creating the site.
[4]
The site has introduced sponsored articles, with a guarantee of 450,000 page views at a cost of £65,000 per article.
[4]
Content
[
edit
]
MailOnline features a broad mixture of international news, and carries mainly UK-focused coverage of sport, personal finance, travel, celebrity news, science and lifestyle editorial. As of September 2014, it employs 615 people, including 406 editorial staff.
[4]
These create over 750 articles per day.
[4]
A major component of the website is its entertainment news. It is estimated that 25% of the traffic received by the website is purely to access the entertainment and gossip stories.
[20]
The site publishes statistics about this activity.
[21]
The house rules state that the monitors usually remove comments they do not agree with or inappropriate content in full,
[22]
although they do reserve the right to edit comments.
[23]
The site also does not allow comments on some articles for legal or editorial reasons.
[24]
Sourcing
[
edit
]
In 2011, the first year of the Online Media awards, MailOnline won for "Best Brand Development."
[25]
In March 2012, the
Poynter Institute
published an article criticising the MailOnline for failing to give proper attribution to the sources of some article content, and often reprinting paragraphs without permission or attribution. The article said that when the MailOnline is called out for stealing content, it will sometime removes the text in question without acknowledging or apologising for the problem.
[26]
[
dead link
]
Martin Clarke, editor of MailOnline, said:
[
when?
]
"We will soon be introducing features that will allow us to link easily and prominently to other sites when further recognition of source material is needed."
[26]
Daily Mail Australia has often been criticised by rival Australian news outlets, including
Fairfax Media
,
News Corp Australia
,
ABC News
,
Nine Network
,
The New Zealand Herald
and
The Guardian Australia
,
[27]
for rewriting the work of their journalists despite employing 90 editorial staff as of November 2018.
[28]
The
Daily Mail
has stated that other news outlets are threatened by their growing popularity and that they attribute their sources.
[29]
Controversies
[
edit
]
- September 2009:
Geek.com
reported that a story posted in MailOnline about a solar panel made from human hair
[30]
was a
hoax
.
[31]
Engineer Edward Craig Hyatt stated that it was not possible to use human hair in any configuration to generate electricity when exposed to light.
[32]
- June 2010:
The Guardian
reported that MailOnline had published an inaccurate story about an
iPhone 4
recall, based on a
Twitter
message from a parody account by a
Steve Jobs
impersonator.
[33]
MailOnline realised its error and removed the article.
[34]
- In October 2011,
MailOnline
and several other news sources published standby articles on
Amanda Knox
's trial prematurely. The articles reported an upholding of the guilty verdict before the judge had finished announcing the reversal of the guilty verdict.
[35]
[36]
[37]
[38]
MailOnline stated the article was removed within 90 seconds and apologized. The article became the subject of a
Press Complaints Commission
complaint that noted the article's reporting of events and reactions that had not taken place and said that was "not acceptable" but commented positively on the handling of the error.
[39]
[40]
[41]
[42]
- January 2012:
ABC News Radio
reported the falsity of a story "repeated by numerous media outlets" concerning a supposed naming by
Advertising Age
of a campaign by singer
Rihanna
for fashion house
Armani
as the "sexiest ad of the year." The story,
Ad Age
said, "seemed to have originated with the British tabloid the
Daily Mail.
[43]
Huffington Post
removed the story and apologized.
[44]
- January 2012: Robert Hart-Fletcher, of the charity Kids and Media, told
BeefJack
, a gaming magazine, that quotes attributed to him were "completely fabricated" across a range of British media, most prominently the
Daily Mail
and the BBC.
[45]
- April 2012: MailOnline published an article about a dentist who extracted her ex-boyfriend's teeth; the piece was later exposed as a hoax by
MSNBC.com
. The article appeared under the byline of reporter Simon Tomlinson, who said he did not know where the story came from.
[46]
[47]
[48]
- April 2012:
The Christian Science Monitor
reported that MailOnline had misused an
opinion piece
published in Egypt's
Al-Ahram
newspaper and translated into English by
Al Arabiya
. The original article claimed "Egypt's parliament was considering a piece of legislation sponsored by Islamists to allow men to have sex with their wives after their death." The
Daily Mail
, according to
Monitor
staff writer Dan Murphy, "distorted the original claim from a proposal to a done deal: 'Egyptian husbands will soon be legally allowed to have sex with their dead wives', the tabloid claimed, apparently having misunderstood the original
Al Arabiya
translation."
[49]
- October 2012: Actor
Nicolas Cage
received an apology and damages for a false story in MailOnline about allegations of tax evasion.
[50]
- July 2014: The MailOnline apologised after publishing an inaccurate story about the actor
George Clooney
and the family of his fiancee. MailOnline said: "The story was not a fabrication but supplied in good faith by a reputable and trusted freelance journalist. However, we accept Mr Clooney's assurance that the story is inaccurate."
[51]
Clooney described it as "the worst kind of tabloid. One that makes up its facts to the detriment of its readers."
[52]
- April 2016:
Martin Fletcher
wrote in the
New Statesman
about travelling to Iraq and writing a piece for
The Times
, then seeing his piece appear on
MailOnline
under someone else's
byline
"within five hours".
[53]
- November 2016: The headline "
(Almost) Straight Outta Compton
" in an article about the actress
Meghan Markle
is subsequently seen
[
by whom?
]
as part of racist treatment of Markle by some parts of the British media.
[54]
- February 2017: Wikipedia bans
MailOnline
citations as unreliable content.
[55]
[56]
- April 2017:
The Sun
threatened MailOnline with legal action over copyright infringement regarding a
Sun
exclusive video. According to a
Sun
executive, MailOnline was seen as responsible for blatant "piracy".
[57]
- July 2017:
The Sun
and the MailOnline drew criticism over the online posting of nude photos of Jodie Whittaker, the first women to play the character of
The Doctor
in the British television show
Doctor Who
.
[58]
- November 2018: The
media analysis
television show
Media Watch
dedicated an entire program to criticising the
Daily Mail
.
[27]
- January 2019: as part of its feature designed to fight
fake news
,
Microsoft Edge
began to warn users against trusting
MailOnline
content, asserting that "this website generally fails to maintain basic standards of accuracy and accountability" and "has been forced to pay damages in numerous high-profile cases".
[6]
This was overturned a week later.
[59]
- June 2019: MailOnline has been
blocked in China
and remains inaccessible for not demonstrating "correct thought."
[
citation needed
]
- In August 2023 MailOnline suspended journalist
Dan Wootton
as it investigated allegations of inappropriate behaviour in the workplace.
[60]
Awards
[
edit
]
In March 2014, MailOnline Sports was named Laureus Sports Website of the Year at the 2014 Sports Journalist Association awards.
[61]
In December 2013, the MailOnline Android mobile app, Daily MailOnline, was named one of "The Best Apps of 2013" in the UK by the Google Play store.
[62]
In 2013, the MailOnline was singled out for a Design Effectiveness Award by the British Design Business Association.
Brand42
, the British agency that designed the MailOnline, received a Gold and the Grand Prix for the 2008 revamp
[63]
at the annual
Design Business Association
's Design Effectiveness Awards. The Grand Prix is the top prize at the awards ceremony and is given to the design project that delivers the greatest commercial benefit.
[64]
In 2012, the MailOnline received the chairman's award for Online Media.
[65]
In 2012, the
Daily Mail
and MailOnline won "eight awards, including newspaper of the year, campaign of the year and hat-trick for Craig Brown".
- "I'd like to pay the most enormous tribute to all of the journalists on the Daily Mail and MailOnline, our new very successful, equal partner," Dacre said after accepting the newspaper of the year award.
[66]
References
[
edit
]
- ^
Gibson, Owen (4 December 2003).
"Daily Mail finally embraces the internet"
.
The Guardian
.
Archived
from the original on 22 January 2022
. Retrieved
4 June
2022
.
- ^
"How 'Journalism Crack' Conquered the Internet"
.
The Observer
. 19 March 2014.
Archived
from the original on 22 March 2014
. Retrieved
14 July
2015
.
- ^
Andrews, Robert (21 October 2008).
"DMGT, News Int Merge Sales Teams, Bromley To Lead Mail Online"
.
gigaom.com
.
Archived
from the original on 22 May 2018
. Retrieved
21 May
2018
.
- ^
a
b
c
d
e
f
g
h
i
Mance, Henry (24 September 2014).
"MailOnline and the next page for the 'sidebar of shame'
"
.
Financial Times
. Archived from
the original
on 18 April 2015
. Retrieved
25 December
2014
.
- ^
Fothergill, Joel (19 September 2014).
"Newspaper ABCs: Digital figures for August 2014"
.
Media Week
.
Archived
from the original on 26 March 2016
. Retrieved
25 December
2014
.
- ^
a
b
Waterson, Jim (23 January 2019).
"Don't trust Daily Mail website, Microsoft browser warns users"
.
The Guardian
.
Archived
from the original on 23 January 2019
. Retrieved
23 January
2019
.
- ^
Fox, Chris (1 February 2019).
"Mail Online web browser warning reversed"
. BBC News.
Archived
from the original on 9 October 2019
. Retrieved
19 November
2019
.
- ^
"Mail Online to launch in Australia with Mi9"
.
MediaWeek
. 26 November 2013.
Archived
from the original on 3 February 2014
. Retrieved
31 January
2014
.
- ^
Brown, Andrew (24 March 2012).
"The shocking thing about the Mail Online's sidebar of shame"
.
The Guardian
.
Archived
from the original on 9 December 2016
. Retrieved
12 December
2016
.
- ^
Kiss, Jemima (2014).
"A new medium seeks old skills"
.
British Journalism Review
.
25
(3): 33?38.
doi
:
10.1177/0956474814550597
.
S2CID
147462904
. Archived from
the original
on 24 March 2015
. Retrieved
25 September
2014
.
- ^
Mail Online on verge of reaching 200 million monthly visitors in December
Archived
14 July 2015 at the
Wayback Machine
22-January 2015
- ^
Mail Online soars to biggest ever traffic total with 129m unique browsers worldwide
Archived
4 February 2014 at the
Wayback Machine
20- June 2013
- ^
"Newspaper ABCs: Digital statistics for January 2014"
. 20 February 2014.
Archived
from the original on 4 March 2014
. Retrieved
24 February
2014
.
- ^
Durrani, Arif (19 April 2011).
"MailOnline overtakes Huffington Post to become world's no 2"
.
MediaWeek
. London.
Archived
from the original on 17 February 2022
. Retrieved
18 May
2011
.
- ^
comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences
Archived
4 April 2014 at the
Wayback Machine
31 March 2014
- ^
"Mail Online records 134m users in July"
. Guardian Online. 5 August 2013.
Archived
from the original on 24 June 2016
. Retrieved
12 December
2016
.
- ^
a
b
Sweney, Mark (27 January 2014).
"Mail Online to switch to .com domain name"
.
The Guardian
.
Archived
from the original on 19 November 2016
. Retrieved
12 December
2016
.
- ^
"News.com.au regains top spot as most read website, Mail Online now in eighth position"
.
mUmBRELLA
.
Archived
from the original on 8 April 2014
. Retrieved
7 April
2014
.
- ^
Mance, Henry (17 September 2014).
"DMGT suffers further software headaches"
.
Financial Times
.
Archived
from the original on 20 September 2014
. Retrieved
25 September
2014
.
- ^
Robinson, James (15 November 2010).
"MailOnline: what is the secret of its success?"
.
The Guardian
.
Archived
from the original on 2 October 2013
. Retrieved
23 August
2013
.
- ^
"MailOnline - Stats Page"
.
Daily Mail
.
Archived
from the original on 17 November 2013
. Retrieved
17 November
2013
.
- ^
"House rules"
. MailOnline.
Archived
from the original on 19 January 2011
. Retrieved
23 February
2011
.
- ^
"Terms and conditions of use"
.
Mail Online
.
Associated Newspapers Limited
. 7 June 2011.
Archived
from the original on 5 March 2016
. Retrieved
8 November
2015
.
By submitting any material to Associated, you automatically grant Associated the royalty-free, perpetual, irrevocable, exclusive right and license to use, reproduce, modify, edit, adapt, publish, translate, create derivative works from, distribute, perform and display such material (in whole or part) worldwide and/or to incorporate it in other works in any form, media, or technology now known or later developed for the full term of any rights that may exist in such content. You acknowledge that Associated is not obliged to publish any material submitted by you.
- ^
"Reader Comments Security"
. MailOnline.
Archived
from the original on 21 July 2008
. Retrieved
23 February
2011
.
- ^
Online Media Awards 2011
Press Gazette 24 June 2011
Archived
17 November 2012 at the
Wayback Machine
- ^
a
b
"Editor of Daily Mail's website defends attribution practices in face of growing criticism"
.
poynter.org
.
Archived
from the original on 31 December 2012
. Retrieved
6 January
2013
.
- ^
a
b
"Fury at the Mail"
.
Media Watch
. ABC. 5 November 2018.
Archived
from the original on 8 November 2020
. Retrieved
1 December
2018
.
- ^
Meade, Amanda (30 November 2018).
"Scott Morrison misses family violence event for a Sky News 'housewarming'
"
.
The Guardian Australia
.
Archived
from the original on 30 November 2018
. Retrieved
1 December
2018
.
- ^
Meade, Amanda (9 June 2014).
"News Corp accuses Daily Mail Australia of plagiarism"
.
The Guardian Australia
.
Archived
from the original on 1 December 2018
. Retrieved
1 December
2018
.
- ^
"Is there something in the hair? The tale of a solar cell made with human hair"
. gizmag.com. 15 October 2009.
Archived
from the original on 3 November 2013
. Retrieved
17 January
2013
.
- ^
"Nepal inventor creates a solar panel using human hair [Updated]"
. geek.com. 10 September 2009. Archived from
the original
on 20 May 2012
. Retrieved
17 January
2013
.
- ^
"Nepal Human Hair Solar Panel Hoax"
.
Archived
from the original on 24 February 2013
. Retrieved
12 January
2013
.
- ^
Charles Arthur (28 June 2010).
"Daily Mail fooled by fake Steve Jobs tweet on iPhone 4 recall"
.
The Guardian
.
Archived
from the original on 5 November 2013
. Retrieved
5 January
2013
.
- ^
"Mail gets wrong number on iPhone 4 recall scoop"
. theweek.co.uk. 28 June 2010.
Archived
from the original on 3 November 2013
. Retrieved
18 January
2013
.
- ^
"Daily Mail inquiry into 'Knox guilty' blunder"
. PressGazette. 4 October 2011. Archived from
the original
on 20 December 2012
. Retrieved
5 January
2013
.
- ^
Joel Gunter (4 October 2011).
"Daily Mail criticised over Amanda Knox guilty story"
. journalism.co.uk.
Archived
from the original on 28 March 2013
. Retrieved
5 January
2013
.
- ^
Stuart Kemp (3 October 2011).
"Amanda Knox Verdict: Daily Mail's Website Posts Wrong Decision"
.
The Hollywood Reporter
.
Archived
from the original on 10 December 2013
. Retrieved
5 January
2013
.
- ^
Greenslade, Roy (4 October 2011).
"The Guardian on the false Mail Online Amanda Knox verdict"
.
The Guardian
.
Archived
from the original on 11 August 2013
. Retrieved
5 January
2013
.
- ^
"Mail Online censured over 'Amanda Knox guilty' story"
.
Press Gazette
. 9 December 2011. Archived from
the original
on 29 March 2013
. Retrieved
14 January
2013
.
- ^
Rachel McAthy (12 December 2011).
"PCC censures Mail Online for Knox verdict report"
. journalism.co.uk.
Archived
from the original on 3 November 2013
. Retrieved
14 January
2013
.
- ^
Andrew Beaujon (10 May 2012).
"Daily Mail spanked for fabricating Amanda Knox story"
. Poynter.
Archived
from the original on 31 December 2012
. Retrieved
14 January
2013
.
- ^
Roy Greenslade (9 December 2011).
"Daily Mail censured for fictional story about Amanda Knox verdict"
.
Greensdale Blog
.
Archived
from the original on 1 October 2013
. Retrieved
14 January
2013
.
- ^
"
'Ad Age' Denies It Named Rihanna's Armani Ad 'Sexiest of the Year'
"
.
Advertising Age
. 4 January 2012. Archived from
the original
on 4 November 2013
. Retrieved
12 January
2013
.
- ^
Misener, Jessica (3 January 2012).
"Sexiest Ads Of 2011 List Includes Rihanna, Miranda Kerr, Models In Skivvies (PHOTOS)"
.
Huffington Post
.
Archived
from the original on 21 June 2012
. Retrieved
18 January
2013
.
- ^
"British news outlets 'fabricated' quotes to support anti-gaming story"
.
BeefJack
. 30 January 2012. Archived from
the original
on 13 April 2013
. Retrieved
12 January
2013
.
- ^
Tennant, Eric (8 May 2012).
"Story of vengeful jilted dentist was too good to be true"
. MSNBC.
Archived
from the original on 16 February 2013
. Retrieved
5 January
2013
.
- ^
Jonathan Lemire (28 April 2012).
"Sweet revenge: Dentist pulls ALL of ex-boyfriend's teeth out after getting dumped"
.
Daily News
. New York.
Archived
from the original on 3 June 2013
. Retrieved
5 January
2013
.
- ^
"Vengeful Polish dentist story reported to be a hoax"
.
Fox News Channel
. 30 April 2012.
Archived
from the original on 10 September 2012
. Retrieved
5 January
2013
.
- ^
"Ahead of elections, Egypt's state propaganda machine rolls on"
.
The Christian Science Monitor
. 30 April 2012.
Archived
from the original on 2 January 2013
. Retrieved
20 January
2013
.
- ^
"Nicolas Cage receives damages and apology over online story"
.
BBC News
. 2 October 2012.
Archived
from the original on 25 January 2013
. Retrieved
18 January
2013
.
- ^
"George Clooney: A correction and an apology"
.
Mail Online
. 9 July 2014.
Archived
from the original on 10 July 2014
. Retrieved
9 July
2014
.
- ^
Greenslade, Roy (11 July 2014).
"George Clooney rejects Daily Mail apology, calling it 'worst kind of tabloid'
"
.
The Guardian
.
Archived
from the original on 11 March 2017
. Retrieved
12 December
2016
.
- ^
Martin Fletcher
(29 April 2016).
"What it's like to fall victim to the
Mail Online
'
s aggregation machine"
.
New Statesman
.
Archived
from the original on 7 May 2019
. Retrieved
30 April
2016
.
- ^
Olivia Petter (8 March 2021).
"7 times Meghan Markle has been at odds with the UK media"
.
The Independent
.
Archived
from the original on 6 March 2021
. Retrieved
9 March
2021
.
- ^
Jackson, Jasper (8 February 2017).
"
Wikipedia bans Daily Mail as 'unreliable' source
"
.
The Guardian
.
Archived
from the original on 8 February 2017
. Retrieved
17 January
2020
.
- ^
"Wikipedia bans Daily Mail because it's an 'unreliable source'
"
.
The Independent
. 9 February 2017.
Archived
from the original on 1 April 2020
. Retrieved
17 January
2020
.
- ^
Martinson, Jane (25 April 2017).
"The Sun threatens legal action over alleged MailOnline copyright breach"
.
The Guardian
.
Archived
from the original on 26 April 2017
. Retrieved
25 April
2017
.
- ^
Bell, Gabriel (17 July 2017).
"Murdoch-owned paper publishes nude photos of new female Doctor Who"
.
Salon
.
Archived
from the original on 17 July 2017
. Retrieved
18 July
2017
.
- ^
Walker, James (31 January 2019).
"
'We were wrong': US news rating tool boosts Mail Online trust ranking after talks with unnamed Daily Mail exec"
.
Press Gazette
.
Archived
from the original on 12 February 2019
. Retrieved
3 February
2019
.
- ^
Waterson, Jim; editor, Jim Waterson Media (3 August 2023).
"MailOnline suspends Dan Wootton as allegations investigated"
.
The Guardian
.
Archived
from the original on 3 August 2023
. Retrieved
3 August
2023
.
- ^
Daily Mail named Sports Website and Newspaper of the Year as Sportsmail picks up four gongs at SJA awards in London
Archived
1 April 2014 at the
Wayback Machine
24 March 2014
- ^
MailOnline named one of the top 10 best Android Apps in Britain by Google
Archived
5 January 2014 at the
Wayback Machine
4 January 2014
- ^
"4 Lessons From The Web's Most Ruthlessly Addictive Site"
.
Co.Design
. 18 February 2013.
Archived
from the original on 15 February 2017
. Retrieved
14 February
2017
.
- ^
"Daily Mail website wins design award"
.
Dezeen
. 8 February 2013.
Archived
from the original on 15 February 2017
. Retrieved
14 February
2017
.
- ^
Hot off the press: Winners shots from the Online Media Awards
Archived
15 September 2012 at the
Wayback Machine
22 June 2012
- ^
Press Awards: Daily Mail leads winners
Archived
16 September 2016 at the
Wayback Machine
The Guardian
; 21 March 2012
External links
[
edit
]