American cable, satellite and over-the-air network
Television channel
MTV Tres
is an American
pay television
network
owned by
Paramount Media Networks
, a subsidiary of
Paramount Global
.
The channel is targeted toward bilingual Latinos and non-Latino Americans aged 12 to 34,
[1]
and its programming formerly included lifestyle series, customized
music video
playlists, news documentaries that celebrate
Latino
culture, music and artists and English-subtitled programming in Spanish, imported from
MTV Spain
and
MTV Latin America
, as well as Spanish-subtitled programming from
MTV
.
[2]
The network's logo is rendered as
tr3s
, with an
acute accent
over the number 3 (which in the actual audible name is a reversed capital
E
).
As of August 2013, MTV Tres was available to approximately 36 million pay television households (totaling 32% of households with television) in the United States.
[3]
History
[
edit
]
MTV Espanol
[
edit
]
On August 1, 1998,
MTV Networks
launched a 24-hour digital cable channel,
MTV S
(the "S" standing for "Spanish").
[4]
On October 1, 2001, the channel was relaunched as
MTV Espanol
,
[5]
focusing on music videos by Latin rock and pop artists.
[6]
The rebranded network mainly utilized the eight-hour automated music video playlist wheel used by sister networks
MTV2
,
MTV Hits
and
MTVX
(later
MTV Jams
) without any original programming, except for repurposed content from MTV's Latin America networks.
Acquisition of MasMusica TeVe
[
edit
]
Mas Musica TeVe
, founded in 1998, was a network distributed in the United States on pay television that aired music videos from diverse Latin music styles, including
salsa
,
cumbia
,
regional Mexican
, and contemporary
Spanish-language
hits. Founded by Eduardo Caballero of Caballero Television,
[7]
MasMusica TeVe carried the minimum requirements of
educational
and
public affairs
programming on weekends, and it was carried mainly on
low-power
television stations throughout the United States.
In December 2005,
Viacom
acquired MasMusica and ten of the network's affiliated stations. The sale was closed down in January 2006.
[8]
Launch of MTV Tres
[
edit
]
MTV Tres
unofficially launched on September 4, 2006, when it became available on all subscription providers that recently carried MTV Espanol. On September 25, 2006, MTV Espanol and MasMusica TeVe officially merged. The first program to air on the newly formed channel was the premiere of
Mi TRL
at 4:30 p.m.
Eastern Time
.
In its beginnings, MTV Tres's programming schedule was significantly more repetitive than MTV Espanol was in its last days. The channel aired shows such as
Hola, My Name is MTV Tres
, the
Top 20 Countdown
,
Los Hits
,
Mis #1s
,
Sucker Free Latino
(only running two new shows per week),
Latina Factor
,
Mi TRL
,
MTV Trespass
,
Los Premios MTV Latinoamerica 2006
,
Making the Video
and
Diary
; the latter two and many other programs from MTV are merely
subtitled
into Spanish rather than carrying re-dubbed versions. These programs were repeated for most of the day, which greatly reduced the amount of freeform music videos played on the channel. As months passed, however, the programming became more varied and different, with changing music video blocks airing several times in the day.
Relaunch as Tres
[
edit
]
On July 12, 2010, MTV Tres dropped the MTV name from its logo and name, officially rebranding as simply
Tres
.
[9]
With the rebrand, the network expanded its programming to include additional acquired MTV programs and series from Viacom's Latin American networks. Eventually, Viacom re-sold some of the stations acquired in the Mas Musica deal in California and Texas back to Caballero Television, and after its 2019 sale of its last broadcast asset before the re-acquisition of
CBS Corporation
, the network is cable-only.
Programming
[
edit
]
Tres broadcasts on an Eastern Time schedule with one national feed for all providers.
Music video programs
[
edit
]
Since 2014, MTV Tres broadcasts music videos for at least 22 hours each day (though like their sister networks
NickMusic
and
CMT Music
, the titles of the 'programs' now merely delineate an hour for
electronic program guides
than provide any actual video theming).
Current
[
edit
]
- Exitos
? Current hits
- 2x2
? Two videos from the same artist are played consecutively
- Fresh
? Videos recently added to the network's playlist
- La Hora Nacional
? Independent artists
- Tropicalismo
? Reggaeton, Bachata and Tropical
- ReMexa
? Banda, Ranchera, Duranguense and Nortena
Former
[
edit
]
- Classic Co.
[10]
? The program, which aired weekdays at 10:00 a.m. Eastern Time, featured a mix of videos from Latino artists of the 1980s and 1990s such as
Selena
,
Ricky Martin
, and
Marc Anthony
. The title is most likely an English-language play on the Spanish term for "classic", clasico, as the title might stand for "Classic Company". The program was discontinued in early 2008.
- Los Hits
[11]
? Based on MTV's
Big Ten
and Mas Musica's
Los Top 10
, this program featured the most popular videos in rotation on MTV Tr3s. It was hosted by Carlos Santos or Denise Ramirez featuring interviews with popular artists, however the program would drop its VJ format in March 2007. The program was discontinued in mid-2007.
- Tr3s or False
? This program was a music video/
text message
-based game show that awarded viewers points, which could be redeemed for prizes, for answering questions correctly. The program was discontinued in early 2009.
- Music My Guey
? This program focuses on viewer requested music videos.
- Top 20
[11]
? Similar to
Las 40 Principales
from Mas Musica, this program is a countdown of the top 20 videos in rotation on the channel during the week. In late June 2008, the network changed the show's format; most music videos are no longer played in their entirety; the show has been hosted since that point by Carlos Santos.
- TXTO
(pronounced "texto", Spanish for "text")
[12]
? This program is a block of music videos requested by callers who send
text messages
to the channel, in English or Spanish, dedicating videos to friends or family. Although it is loosely based on
Tu Email
from Mas Musica,
TXTO
does not feature a VJ who reads the e-mails. However, there may be occasional VJ spots in the program.
TXTO URB
is a spinoff series that is dedicated to
urban music
videos.
[13]
- ¡Rock!
? This program aired mostly during the late night hours, and featured a mix of rock music videos from U.S. and Latin American bands. Among the U.S. bands featured in the lineup were the
Deftones
, which contain Latino vocalist
Chino Moreno
and
turntablist
Frank Delgado
, and
Incubus
, which contain Latino drummer
Jose Pasillas
. The program was discontinued in October 2007.
- MixMex
[14]
? A music video program featuring artists from Mexico; it was replaced with
ReMexa
in March 2009.
- Street Mix
(later known as
El Sonidero
) ? A block of urban music videos, focusing on
hip-hop
,
reggaeton
and
R&B
artists, and includes Spanish-speaking artists with occasional American videos from non-Latino, English-speaking artists.
[15]
(was called EL Sonidero until September 2008)
- Videoteca
(formally known as
V.P.M.
, short for
Video Party Music
[16]
) ? This program focused on
rhythmic
videos;
Videoteca
was cancelled on July 12, 2010, concurrent with the network's relaunch.
- Videorama
? General music video mix that aired during the daytime hours
- Videosomnia
? General music video mix that aired during the overnight hours (Similar to MTV After Hours)
- Clasicos
? Classic music videos (though most are from after 2010 but before 2015)
- Cafeina
? Early morning music video mix
- El Flow
? Latin urban contemporary music videos
The following music video programs were hosted by VJ's who primarily host in English:
- Sucker Free Latino
? Hosted by L. Boogs; this program is similar to Mas Musica's
Zona Urbana
and is based on MTV's
Sucker Free
, featuring popular hip-hop, R&B and reggaeton music videos, mostly from Latino artists; however, some of the featured videos may be performed by U.S. artists like
The Fugees
or
Ludacris
, with interviews included (replaced with SFL5)
- Mi TRL
? Based on MTV's
Total Request Live
and Mas Musica's
Pidelo
, and hosted by Carlos Santos, new episodes air each Thursday at 4:30 p.m. Eastern Time (with rebroadcasts throughout the week on Tr3s as well as rebroadcasts on
MTV Hits
); the program featured the ten most requested videos based on voting on the MTV Tr3s website, featuring live performances and interviews (discontinued along with
TRL
in November 2008, then revived in February 2009 as
Entertainment as a Second Language
)
- Indie 101
? Hosted by Martin Chan, this program ? which is similar in format to Mas Musica's
Rokmania
? focuses on
indie rock
bands from Latin America.
Non-music programming
[
edit
]
The network currently has no original or individual programs airing as the network switched to an all music video format in 2018.
Some
reality
and scripted series formerly aired on the channel, including MTV originals featuring Spanish subtitling, as well as from
MTV Latin America
and
Nickelodeon Latin America
(which were natively broadcast in Spanish and subtitled in English for broadcast on U.S. television). These types of programs aired for no more than three hours at a time. Some of the programs had little or nothing to do with Latino culture and possibly only aired on Tres to allow Viacom to maintain syndication rights to the programs without threatening ratings on higher-profile networks.
For a short time from July until October 2010, Tres carried a block of programming known as "Tres Jr.", which carried Spanish-language dubs of
Nick Jr.
's
Blue's Clues
(Spanish-titled as
Pistas de Blue
and featuring
Steve Burns
-era episodes) and
Wonder Pets
.
Class A
affiliates (and previously, former full-power affiliate
KBEH-TV
) carried a second feed of the network with English-language repeats of
Allegra's Window
and
Gullah Gullah Island
in order to fulfill
E/I
programming requirements set by the
Federal Communications Commission
.
Former programming
[
edit
]
Free-to-air affiliates
[
edit
]
Most of the broadcast stations that aired MTV Tres served communities with large Hispanic populations. Upon the merger of Mas Musica and MTV Tres, however, former Mas Musica affiliate
WZXZ-CA
in
Orlando
,
Florida
, switched to
MTV2
, before affiliating with
America TeVe
, and WUBX-CA and WBXU-LP in the
Raleigh
/
Durham
/
Fayetteville, North Carolina
, market ceased operations completely. Eventually Viacom let their affiliation agreements lapse with their broadcast affiliates, and those other stations have become affiliates of other networks, or ceased all operations. Viacom's carriage agreements with cable providers also often saw the Tres cable channel preferred for carriage over a local affiliate, and most stations were unable to find cable coverage with Tres programming, notwithstanding existing complications involving low-power stations and cable carriage.
KVMM-CD
, channel 41 of
Santa Barbara, California
, was the only MTV Tres affiliate that still broadcast free-to-air until May 20, 2019, as well as the only over-the-air broadcast asset that Viacom had remaining, until it was sold to
HC2 Holdings
on February 15, 2019.
[17]
Former affiliates
[
edit
]
City
|
Station/Channel
|
Notes
|
Current programming
|
Fresno
/
Hanford, California
|
KHMM-CD 23
|
Formerly owned by Viacom
|
defunct
|
KZMM-CD
22
|
Spanish independent
|
Los Angeles
,
California
|
KBEH
63 (
Oxnard
)
|
Also on
KBLM-LP
38 (
Perris
) and KPLM 25 (
Glendale
)
|
Canal de la Fe
|
Palm Springs
|
KDUO-LP
|
|
defunct
|
San Diego
, California
|
KSDY-LD
|
Was also seen in parts of
Tijuana, Mexico
|
Nuestra Vision
|
Santa Barbara, California
|
KVMM-CD
|
Formerly owned by Viacom & was the last over-the-air broadcast asset that Viacom had remaining until the 2019 re-merger between it and the
CBS Corporation
.
|
Azteca America
|
Sacramento
/
Stockton
/
Modesto
|
KMMK-LP
|
Was a repeater of both former sister stations KUUM-CD & KMMW-LD, and was also formerly owned by Viacom
|
defunct
|
KMUM-CD
15 /
KMMW-LD
47
|
Both stations were formerly owned by
Viacom
|
Telemundo
|
Salinas
/
Monterey
/
Santa Cruz
, California
|
KMMD-CD
39
|
|
Court TV
|
San Francisco
/
Oakland
/
San Jose
, California
|
KMMC-LD
40
|
|
unknown
|
San Luis Obispo
|
KMMA-CD
41
|
Formerly owned by Viacom
|
defunct
|
Santa Maria
|
KQMM-CD
29
|
3ABN Latino
|
Denver
|
KLPD-LD
28.2
|
|
Decades
|
West Palm Beach
,
Florida
|
WBWP-LD
57
|
|
Independent
|
Atlanta
,
Georgia
|
WTBS-LP
26
|
Also was seen on
WANN-LD
32.2
|
Estrella TV
|
Indianapolis
|
WBXI-CA
47
|
CBS Television Stations
O&O
|
Start TV
|
Kingman
,
Arizona
|
KMOH-TV
6
|
|
MeTV
O&O
|
Amarillo
|
KAMM-LP 30
|
|
defunct
|
Austin
|
KGBS-CD
19
|
Formerly owned by
Viacom
|
multplexed into various networks
|
Beaumont
, Texas
|
KUMY-LD
22
|
|
NewsNet
|
Brownsville
, Texas
|
XHRIO-TV
2
|
Programming aired during the overnight and early morning hours
[18]
also was seen around
Matamoros, Tamaulipas
, Mexico
|
The CW
|
Corpus Christi
, Texas
|
KCBO-LP
49
|
|
unknown
|
Dallas
/
Fort Worth
, Texas
|
KATA-CD
50
|
|
Defunct
|
Del Rio
/
Eagle Pass
, Texas
|
KVAW
16
|
Was also seen in major cities in Mexico near the
border
between
Texas
and
Coahuila, Mexico
|
Independent
|
McAllen
/
Harlingen
, Texas
|
KMBH-LD
67/
KTIZ-LP
52
|
Secondary affiliation during early morning hours
|
Took over
Fox
affiliation from
XHRIO-TDT
|
Midland
/
Odessa
, Texas
|
KMDF
22.1
|
|
defunct
|
San Antonio
|
KMHZ-LP
11
|
|
defunct
|
References
[
edit
]
- ^
Becker, Anne (2006-04-03).
"MTV Christens MTV Tr3s"
.
Broadcasting & Cable
. Retrieved
2007-08-08
.
- ^
Navarro, Mireya (2006-09-25).
"MTV's New Spanish Channel (page 1 of 2)"
.
The New York Times
. Retrieved
2007-12-30
.
- ^
Seidman, Robert (August 23, 2013).
"List of How Many Homes Each Cable Networks Is In ? Cable Network Coverage Estimates As Of August 2013"
.
TV by the Numbers
. Zap2it. Archived from
the original
on August 25, 2013
. Retrieved
September 7,
2013
.
- ^
Hay, Carla.
MTV Latin Channel To Become 'MTV EspaNol'
.
Billboard
: August 24, 2001
- ^
Hay, Carla.
Latin Mtv Set To Relaunch As Mtv Espanol
.
Billboard
: September 1, 2001
- ^
Marroquin, Elena.
Hispanic Cable Television Landscape
. Cabletelevision Advertising Bureau
- ^
Meet Eduardo Caballero
Archived
2007-12-14 at the
Wayback Machine
- ^
Higgins, John M.
(2006-04-02).
"MTV Makes Bilingual Music"
.
Broadcastingcable.com
.
Broadcasting & Cable
. Retrieved
2007-08-08
.
- ^
"Tr3s: MTV, Musica y Mas is the PLace to Be on July 12th for Latinos Seeking a New Prime-Time Destination"
.
Earth Times
. July 7, 2010. Archived from
the original
on July 30, 2012
. Retrieved
July 12,
2010
.
- ^
"KBEH-63 ? MTV Tr3s"
. Archived from
the original
on 23 April 2008
. Retrieved
27 February
2016
.
- ^
a
b
"KBEH-63 ? MTV Tr3s"
. Archived from
the original
on 23 April 2008
. Retrieved
27 February
2016
.
- ^
"KBEH-63 ? MTV Tr3s"
. Archived from
the original
on 5 March 2009
. Retrieved
27 February
2016
.
- ^
"KBEH-63 ? MTV Tr3s"
. Archived from
the original
on 5 March 2009
. Retrieved
27 February
2016
.
- ^
"KBEH-63 ? MTV Tr3s"
. Archived from
the original
on 11 March 2009
. Retrieved
27 February
2016
.
- ^
"KBEH-63 ? MTV Tr3s"
. Archived from
the original
on 22 June 2008
. Retrieved
27 February
2016
.
- ^
"KBEH-63 ? MTV Tr3s"
. Archived from
the original
on 23 April 2008
. Retrieved
27 February
2016
.
- ^
https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1793619
- ^
"Programming"
.
Fox Rio 2 website
. Retrieved
2008-12-09
.
|
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Kids and Family Group
| |
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Entertainment and Youth Group
| |
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Premium Network Group
| |
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Other assets
| |
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