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Microsoft Computer Video Player
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MSN Video Player
was an online
video on demand
player, launched in the
United Kingdom
by
Microsoft
on 11 March 2010.
[1]
The service was made available in beta form on 3 August 2009 with 300 hours of shows from
BBC Worldwide
and
All3Media
.
[2]
[3]
A spokeswoman for BBC Worldwide confirmed that all BBC programmes on MSN Video Player will be at least 180 days old.
[4]
Programmes were made available in both
Windows Media Video
and
Flash
formats, streamed without
digital rights management
copy protection but only be available to people with a UK web address. During the opening 11 days of the beta, MSN Video Player pulled in a total of 167,487 video views by 154,841 users, with users staying for an average of 25 minutes.
The platform was optimised for
Microsoft Silverlight
- support that was notably missing from the beta - although it also works with Flash, and some of the content is available in
HD
streaming at
720p
on connections of 2 Mbit/s and upwards.
[5]
All content on the service will be available for free, with half-hour programmes preceded by short commercials, while programmes of one hour or longer are interrupted by a commercial break.
Ashley Highfield
, Microsoft's UK consumer and online managing director, suggested that in the future the service will offer users who have a
Windows Live ID
and are signed in, programme recommendations ? based on their previous viewing habits and that a tie-up with Microsoft's gaming console, the
Xbox 360
, would be on the cards.
[6]
MSN
's UK head of video, Rob Crossen, added "An obvious place to tale MSN Video Player ? given the quality of content that you are seeing on the platform ? is the TV, and there are a number of ways, widgets on internet connected TVs, we have our own products within the Microsoft network, Xbox and
Windows Media Center
for instance." When asked if a mobile MSN Video Player was likely for the forthcoming
Windows Phone
"We have a fantastic product coming later in the year, but no fixed plans that we are announcing today."
[5]
On 10 May 2010, a Microsoft spokeswoman said there are currently no plans to roll out the service in other regions.
[7]
On 19 May 2010, MSN Video Player was added to Windows Media Center in the TV Strip in the UK.
[8]
References
[
edit
]
External links
[
edit
]
UK-based TV on demand
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Defunct
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