KQFX (104.3 FM ) is a radio station licensed to Borger, Texas , United States. The station serves the Amarillo, Texas , area. The station is currently owned by Viva Media LLC ^[2]

History [ edit ]

KQFX began broadcasting as KBBB-FM in 1975 and changed to KDKQ on January 2, 1979. On December 1, 1984, the station changed its call sign to KDXR , then again on April 13, 1992, to the current KQFX. ^[3]

On April 15, 2017, with the announced sale of KQFX from Tejas Broadcasting to Viva Media, the station's La Caliente format moved to KZIP , and the station began stunting with a series of random formats. On May 1, 2017, the station flipped to a rhythmic-leaning hot adult contemporary format as Wild 104.3 , with a focus on current music and recurrent "party hits" from the 1990s and 2000s. Tommy the Hacker moved from KXSS-FM to host the station's new morning show. ^{[4] [5]}

On July 31, 2018, KQFX flipped back to a regional Mexican format as La Poderosa 96.1 & 104.3 , in simulcast with KBEX . The flip, however, occurred during a live remote by Tommy the Hacker and morning co-host Angel Dee, promoting a sock donation drive at a local Salvation Army branch. The hosts were caught off-guard by the flip, which they were informed of via text messages. ^[6]

References [ edit ]

External links [ edit ]

• La Poderosa Website
• KQFX in the FCC FM station database
• KQFX in Nielsen Audio 's FM station database
• FCC History Cards for KQFX

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