Radio station in Harlingen, Texas
KBTQ
(96.1
FM
) is a
radio station
broadcasting a
Latin ballad
format.
[1]
Licensed to
Harlingen, Texas
, United States, the station serves the McAllen area. The station is currently owned by Latino Media Network; under a
local marketing agreement
, it was programmed by former owner
TelevisaUnivision
's
Uforia Audio Network
until giving full operations to the station and its sister stations
KGBT
and
KGBT-FM
to the owner in the spring of 2023.
[2]
History
[
edit
]
KMBS
"Stereo 96" signed on the air in June 1975. The English-language adult contemporary station was owned by Magic Valley Broadcasting, Inc. Two years later, in July 1977, Pedro "Pete" Diaz, Jr., bought out all of Magic Valley's stockholders. In early 1977, KMBS became a Spanish contemporary radio station;
[3]
On July 20, the station received new
KIWW
call letters.
[4]
Tichenor acquired KIWW in 1988.
KIWW carried a
Tejano
format until 2002, when it flipped to
Rhythmic Top 40
as
KBTQ
. As this flipped occurred, the call letters "KIWW" remained in radio jingles and sweepers for a brief amount of time until the switch to the call letters of KBTQ.
During the time of KBTQ 96.1 The Beat, shows that were broadcast included:
"The Slammin' 7 at 7:47 (PM),"
"Heartbeats on Sundays,"
"Morning Show with Alex Q. and Nicki,"
"Back in the Day with Kitty,"
"Sexy 7 at 7 (PM),"
"Bobby's Playhouse with Chatito."
Two years into this format, KBTQ gained formidable competition when
KBFM
switched from Mainstream Top 40 to Rhythmic Top 40, sparking a Rhythmic war in the Valley.
On March 8, 2024, KBTQ went off the air shortly after 10 am, as a result of the
KGBT-TV
tower in
La Feria, Texas
(which the station's tower transmits from) being brought down after two of its 24
guy wires
snapped.
[5]
[6]
The station is temporarily broadcasting on
KGBT-FM
's HD2 subchannel, while its main frequency is temporarily off the air.
KFRQ
(owned by
Entravision Communications
) was also affected. The station went back on the air on March 28, 2024.
Loss of Revenue 2005
[
edit
]
As the Rhythmic War continued with rival KBFM, 96.1 The Beat KBTQ failed to capitalize on advertisement of commercial revenue due to various businesses' preference for a cleaner-sounding KBFM rather than an intense urban leaning station from KBTQ. Former personalities of KBTQ switched over to rival KBFM by this time and it was apparent that revenue was not improving thus forcing Univision to pay out its personalities through sister station advertising commercial revenues. Although the listener ratings were strong and in favor of KBTQ against rival KBFM, the incoming revenue (or lack thereof) said otherwise. Univision came to the terms that without business advertising commercials, there is no way to maintain a station with its format.
Format Change 2005
[
edit
]
On October 17, 2005, KBTQ bowed out and switched to its current format to appeal to a wide range of businesses for commercial advertisement.
References
[
edit
]
- ^
"KBTQ Facility Record"
.
United States
Federal Communications Commission
, audio division
.
- ^
"Station Information Profile"
.
Arbitron
. Archived from
the original
on 2010-03-01.
- ^
"Because You Deserve The Best"
.
Valley Morning Star
. March 27, 1977
. Retrieved
August 16,
2019
.
- ^
"Announcing the Formal Opening"
.
Brownsville Herald
. July 31, 1977
. Retrieved
August 16,
2019
.
- ^
von Preysing, Christian (March 8, 2024).
"VIDEO: Damaged tower in La Feria demolished"
.
KRGV
. Retrieved
March 8,
2024
.
- ^
Masso, Steven (March 8, 2024).
"KGBT tower in La Feria decommissioned safely"
.
ValleyCentral
.
External links
[
edit
]
Spanish-language radio stations in the state of
Texas
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Stations
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Defunct
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