Professional wrestling promotion
Jim Crockett Promotions
is a
family-owned
professional wrestling promotion
headquartered in
Charlotte, North Carolina
, United States.
[2]
Founded in 1931, the promotion emerged as a cornerstone of the
National Wrestling Alliance
(NWA). By the 1980s, Jim Crockett Promotions was, along with the
World Wrestling Federation
(WWF, now WWE), one of the two largest promotions in the United States. The Crockett family sold a majority interest in the promotion to
Turner Broadcasting System
, which was acquired by Time Warner (later became
WarnerMedia
from 2018?2022, now known as
Warner Bros. Discovery
(WBD)) in 1996, resulting in the creation of
World Championship Wrestling
(WCW) in 1988.
[4]
[1]
In 2022, Jim Crockett Promotions Inc. was restarted by Jim Crockett's son and Jim Crockett Jr's brother,
David Crockett
.
[2]
History
[
edit
]
Early history (1931?1952)
[
edit
]
Jim Crockett
(1909?1973) was a promoter of live events including
professional wrestling
,
music concerts
,
plays
,
minor league baseball
, and
ice hockey
. In 1931, he founded his own
professional wrestling promotion
, Jim Crockett Promotions.
[1]
Crockett built JCP as a regional promotion centred on
the Carolinas
and
Virginia
.
[5]
Although the business was always called Jim Crockett Promotions, it used a variety of pseudonyms as brand names for specific TV shows, newspaper and radio ads, and even on event tickets, themselves. Among those brand names that JCP created were "Championship Wrestling", "All Star Wrestling", "East Coast Wrestling", "Eastern States Championship Wrestling", "Mid-Atlantic Championship Wrestling", "Mid-Atlantic Championship Sports", "Wide World Wrestling", and "NWA Pro Wrestling", NWA World Wide Wrestling", and "NWA World Championship Wrestling" following its membership in the
National Wrestling Alliance
(NWA).
Early membership in the NWA (1952?1978)
[
edit
]
1950s to 1960s
[
edit
]
Crockett joined the
National Wrestling Alliance
(NWA) in 1952, and his "territory" covered
Virginia
,
North Carolina
and
South Carolina
. The name "Mid-Atlantic Championship Wrestling" became JCP's primary brand name
[
citation needed
]
in print, radio, and other advertising (the name was also used for its main television programs). The business was incorporated in the 1950s.
1970s
[
edit
]
Jim Crockett died in 1973. He left JCP to his family, with his eldest son,
Jim Crockett, Jr.
, taking over as chief executive.
[1]
[3]
Led by the younger Crockett and under the guidance of a new creative force?former wrestler-turned-match-
booker
George Scott
?the promotion moved away from generally featuring just
tag teams
, to primarily focusing on singles wrestling (although tag-team matches continued to play a big part in the company).
By the early-1970s, JCP had gradually phased-out its multiple weekly television tapings in such cities as
Charlotte, North Carolina
,
Greenville, South Carolina
, and
High Point, North Carolina
, consolidating its production schedule into just one shoot (a Wednesday night videotaping at
WRAL-TV
in
Raleigh
), and then syndicating the broadcast to several local TV stations throughout the Carolinas and Virginia. In 1981, JCP moved to the
WPCQ-TV
studios in Charlotte (a station once owned by
Ted Turner
).
The local shows hosted by announcers like Billy "Big Bill" Ward (from
WBTV
in Charlotte) and Charlie Harville (at
WGHP
in High Point) gave way to
Mid-Atlantic Championship Wrestling
(known briefly in 1978 as
Mid-Atlantic Championship Sports
).
Mid-Atlantic
was hosted by
Bob Caudle
, (a longtime WRAL weatherman). Caudle was joined by a rotation of co-hosts (everyone from
Les Thatcher
all the way to
Dr. Tom Miller
), before
David Crockett
(another son of Jim Crockett Sr.) became Bob's permanent co-host/
color commentary
man (after ending a very brief career as a wrestler, himself). For a brief period, a secondary show,
East Coast Wrestling
, was taped at WRAL; it was basically a re-packaged version of
Mid-Atlantic
, and it was also announced by Billy "Big Bill" Ward.
In 1975, JCP premiered a new, syndicated show,
Wide World Wrestling
(renamed
World Wide Wrestling
in 1978). The original host of this show was former
Georgia Championship Wrestling
announcer Ed Capral. Subsequent
Wide World
/
World Wide
announcers included Les Thatcher,
George
and
Sandy Scott
, and Dr. Tom Miller. It was also hosted by the team of
Rich Landrum
and
Johnny Weaver
. In 1978, JCP later added a short-lived show,
The Best of NWA Wrestling
, which was taped at the
WCCB
studios in Charlotte (across the street from the now-
Bojangles' Coliseum
, a regular venue for Mid-Atlantic live events) and featured then-active wrestler Johnny Weaver sitting down with top stars in a "coach's show" format (in which host and guest did running commentary over 16 millimeter film footage of matches from local arenas). Rich Landrum and David Crockett appeared on "Best Of", doing promo interviews for local arena shows.
Regional expansion (1978?1983)
[
edit
]
JCP gradually began to expand, running shows in eastern Tennessee, parts of
West Virginia
, and even
Savannah, Georgia
. In the late 1970s and early 1980s, it ran regular shows in
Cincinnati
and
Dayton, Ohio
. Crockett and Scott also bought minority shares of
Frank Tunney
's
Toronto
-based promotion,
Maple Leaf Wrestling
.
Mid-Atlantic Championship Wrestling
also aired on a
Buffalo, New York
station, enabling the Tunney/Crockett/Scott enterprise to bring a full slate of shows to
Ontario
and
upstate New York
.
In the 1980s, Crockett, Jr. began consolidating the
Southern
member promotions of the National Wrestling Alliance. Discarding the Mid-Atlantic Championship Wrestling brand, he began promoting his events simply as NWA shows, although his promotion remained distinct from the larger NWA entity.
[6]
In August 1980, Crockett, Jr. was elected president of the NWA,
[3]
and the next year (the same year Crockett moved his TV show tapings from Raleigh to Charlotte), former (and future)
Georgia Championship Wrestling
(GCW) booker
Ole Anderson
took over as Mid-Atlantic's booker. In 1981, Anderson booked both JCP and GCW simultaneously.
In 1982, Crockett partnered with wrestlers
Ric Flair
and
Blackjack Mulligan
to start Southern Championship Wrestling, a secondary company out of
Knoxville, Tennessee
. The promotion featured such stars as Mulligan; his son
Barry Windham
(then billed as Blackjack Mulligan Jr.);
Kevin Sullivan
;
Wayne Ferris
;
The Mongolian Stomper
;
Terry Taylor
;
Tim Horner
, and others. The enterprise lasted less than one year, however.
National expansion (1983?1985)
[
edit
]
By the 1980s, American professional wrestling was undergoing seismic and rapid change. The old, NWA-sanctioned system of separate, regional "territory" promotions
[7]
was collapsing under increasing competitive pressure from
Vincent K. McMahon
's World Wrestling Federation (WWF, now
WWE
)?itself a family-owned territory promotion covering the
northeastern U.S.
? which was aggressively expanding into a nationwide promotion. Crockett had similar expansion goals, envisioning a united NWA through JCP's buyout of or merger with all of the NWA's regional promotions.
Ted Turner
, whose
Atlanta
television station
WTCG
would become distributed nationally via satellite starting in 1976, had realized the value of professional wrestling for
cable television
in the early 1970s. WTCG aired Georgia Championship Wrestling's programming on Saturday evenings, and wrestling provided his then-fledgling enterprise (the future
SuperStation WTBS
) a source of cheap live entertainment which was well-suited to the station's target demographics. Turner could run
per inquiry advertisements
(for products like
Slim Whitman
albums and
Ginsu
knives) and take part of the sales profits just by providing the big viewing audience delivered by pro wrestling's loyal fanbase (wrestling generally did not attract large ad revenues at that time, due to negative industry perceptions of its lower-income target demographic).
SuperStation TBS's parent company,
Turner Broadcasting System
, had asked Georgia Championship Wrestling to change its public brand name to
World Championship Wrestling
, helping fuel rumors that the
Jim Barnett
-controlled company would go national itself; GCW acquiesced to the World Championship Wrestling name change in 1982.
[8]
Meanwhile, by 1983, JCP went from recording its weekly shows in a television studio to shooting on-location, in between matches at live arena events. After purchasing a mobile television production unit for
$
1 million, Crockett unveiled what became the NWA's dominant annual supercard,
Starrcade
.
[9]
In 1984, McMahon's WWF purchased controlling interest in GCW from a number of its co-owners (including Barnett and brothers
Jack
and
Jerry Brisco
), thus gaining control of GCW's flagship Saturday night time slot on TBS. This tactic?co-opting the time slots of rival territories in their own "backyard"/local TV markets?was part of the WWF's national expansion strategy. To McMahon's surprise, however, the move backfired with TBS. When the WWF aired its first show on TBS on July 14, replacing
World Championship Wrestling
, viewer backlash was severe, as the show's Southern fans were incensed to see their beloved stars suddenly replaced?without advance notice?by an "invading force" of wrestlers from "up North", an event that has since become known in pro wrestling lore as
Black Saturday
. In response to the ensuing deluge of complaints, TBS granted an upstart promotion called
Championship Wrestling from Georgia
(backed by holdout GCW shareholder and NWA member Fred Ward and former GCW wrestler/booker Ole Anderson) an early Saturday morning time slot so that the local stars could still be seen. Championship Wrestling from Georgia's television show (which had the same name as the promotion itself), along with that of
Bill Watts
's
Mid-South Wrestling
(to whom Turner had also granted a time slot), easily surpassed the ratings for the WWF broadcast, which only featured
clips
and wrestler
promos
instead of original matches. The steep decline in ratings for the Saturday evening WWF show, and viewers clamoring for GCW's return, began to make the WWF's move a money-losing one. Eventually, McMahon cut his losses and sold the time slot to Crockett for
$
1 million. Although this gave Crockett vital national exposure, it also allowed McMahon to finance his own marquee wrestling event,
WrestleMania
. This chain of events was critical in Turner's eventual decision to purchase JCP and form
World Championship Wrestling
(WCW) in 1988.
An extra sense of urgency was added to Crockett's national expansion ambitions when, after Frank Tunney's death, his nephew and successor
Jack
joined forces with the WWF. Crockett would now have to either find other willing partner-promoters or buy them out if he wanted to run shows outside the Mid-Atlantic territory. This period also marked Crockett's first attempt to create a national promotion; Crockett and other wrestling companies needed this opportunity after the WWF buyout of the Toronto territory occurred, as well as after the airing of the WWF program
The War to Settle the Score
on
MTV
to high ratings. Together with the
Minneapolis
-based
American Wrestling Association
(AWA), Championship Wrestling from Georgia, and
Memphis
-based Jarrett Promotions, JCP created
Pro Wrestling USA
. However, the organization fell apart in January 1986.
Consolidation of the NWA (1985?1988)
[
edit
]
Crockett bought out Ole Anderson's Championship Wrestling from Georgia, on April 6, 1985,
[10]
and was re-elected NWA President. This was to help counter the WWF, after it became America's dominant wrestling business in the wake of WrestleMania. Crockett then purchased both Saturday evening TBS time slots from Vince McMahon and filled the time slot with two hours of original programming filmed in
Ted Turner's Atlanta studios
. The programming aired under the
World Championship Wrestling
banner, which had been adopted by GCW before its demise. The entire company was frequently referred to in the influential
Pro Wrestling Illustrated
and its sister publications by the WCW name or more commonly as "the World Championship area."
[11]
[12]
As a result of the success
World Championship Wrestling
now had from acquiring the Saturday night time slots, Crockett (along with JCP booker
Dusty Rhodes
) was able to establish an annual summer arena tour, "
The Great American Bash
" starting with a single supercard in 1985 and expanding to the full tour in 1986.
By 1987, Crockett was elected to a third term as NWA President, and gained control (either through purchase or working agreements) of the
St. Louis Wrestling Club
,
Heart of America Sports Attractions
(
Bob Geigel
's Central States brand),
Championship Wrestling from Florida
, and
Bill Watts
's Mid-South Sports (which operated under the Mid-South Wrestling, and later, upon expansion,
Universal Wrestling Federation
brand names). Despite Crockett now having six consolidated territories under his banner and leading the NWA, JCP and the NWA were still two separate entities, and Crockett?like all NWA promoters before and since?was simply licensing the NWA brand name, whose true value was as a credibility-infusing, fan-trusted brand name for wrestling championships. Still, Crockett had an iron-clad grip on the
NWA World Heavyweight Championship
during his presidency; by this point, JCP's top contracted performer,
Ric Flair
, was locked-in as the champion. Moreover, even though Flair was obligated to perform title-defense matches in each territory against the territory's own chosen star/challenger, any title changes only occurred between other performers also contracted to Crockett, such as
Dusty Rhodes
and
Ron Garvin
.
Crockett's rapid expansion had significant financial consequences for JCP. By December, the company had bought-out the rival UWF; Crockett even moved many of his administrative employees from his Charlotte base to the UWF's former offices in Dallas. Jim Crockett, Jr. and Dusty Rhodes personally manned the Dallas office, leaving Jim, Jr.'s brother David Crockett in charge of the Charlotte operations. Bob Geigel, a former NWA President who bought his promotion back from Crockett in Febrtuary 1987 through a partnership, had also withdrawn from the NWA. JCP also began to run shows in new markets from coast-to-coast (often in less-than-sold-out arenas), greatly increasing travel costs and other overhead. JCP's first pay-per-view endeavor,
1987's Starrcade
, was scheduled in its traditional
Thanksgiving
slot, but ran into unexpected competition from the WWF's inaugural
Survivor Series
PPV, which was scheduled to air the same night. Not wanting to possibly lose to the WWF in a direct PPV competition, Crockett decided to move Starrcade's starting time to Thanksgiving afternoon instead of the evening. However, the WWF then threatened cable companies that if they chose to air Starrcade, they would not be offered future WWF PPVs, including that year's Survivor Series and the forthcoming
WrestleMania IV
. Since the WWF was the uncontested #1 PPV content provider in America at the time, only a handful of companies committed to air Starrcade, devastating the event's profitability.
[9]
After the cable industry warned McMahon to never again attempt such a move, Crockett felt it safe to restart his PPV attempts, and scheduled
Bunkhouse Stampede
in January 1988. However, the WWF again sabotaged JCP by airing the first-ever
Royal Rumble
on the
USA Network
opposite Bunkhouse Stampede, cutting into its buy rate. Crockett then attempted to use McMahon's tactics against him, airing
Clash of the Champions I
?featuring a PPV-quality card?on TBS in an attempt to draw viewers away from
WrestleMania IV
on PPV, which took place that same night. This was one of the few tactics to actually work for JCP in its war with the WWF, as WrestleMania IV's buy rate was much lower than that of the previous year's Survivor Series. However,
Clash of the Champions
was now the only thing Crockett could use to keep the NWA alive, though it was not even as highly watched as the WWF's
Saturday Night's Main Event
.
[13]
[14]
On the verge of bankruptcy, Crockett sold Jim Crockett Promotions to Ted Turner in November 1988, and the promotion was renamed the Universal Wrestling Corporation. Soon after, it was renamed again to World Championship Wrestling (WCW).
Sale to Turner Broadcasting System (1988?1993)
[
edit
]
The eventual downfall of JCP, leading to its eventual sale to Ted Turner (and thereby the birth of WCW) can be attributed to several key factors.
Magnum T. A.
? one of JCP's top
babyfaces
, and the performer scheduled to become NWA World Heavyweight Champion at
Starrcade 1986
? was severely injured in a car accident over two months before Starrcade (October 14), and could never wrestle again. So, JCP turned major "heel"
Nikita Koloff
, into a face on October 25, to take Magnum T. A.'s place while still being able to have a profitable build-up to Starrcade's main event. JCP alienated loyal fans in the Carolinas by moving
Starrcade '87
and the
Bunkhouse Stampede
to arenas in Chicago and New York City, respectively. JCP had no real history and market presence in either of these non-southern metro areas, and its ability to drawing sellout crowds for arena shows in the
Southeast
eventually suffered, as some local fans vindictively withheld their support.
[15]
Booking decisions also factored into the promotion's downfall. JCP flushed away a potentially profitable
angle
following the acquisition of
Bill Watts
's UWF by "
burying
" the UWF's talent. Instead of portraying them as competitive with JCP wrestlers, the UWF's wrestlers and championships were portrayed as second-rate compared to those of JCP. Meanwhile, mid-carder
Ron Garvin
beat perennial champion
Ric Flair
for the NWA world title. Although Garvin was booked to be a babyface, many fans did not find him credible enough to be a serious threat to Flair.
[16]
JCP apparently neglected to monitor its own lavish spending as well.
[17]
Crockett flew himself and his top performers around in an expensive private jet.
[18]
In addition to the expense of Crockett's personal jet, there were other extravagant purchases such as the limousines provided for various wrestlers and regular business parties held by officials throughout JCP's regional offices.
[19]
In addition, the large amount of capital needed to take a wrestling company on a national tour and Crockett's aggressive territorial acquisitions had seriously drained JCP's coffers.
[20]
In purchasing the UWF, JCP also took responsibility for the UWF's large debt from TV contracts, etc.
Compounding the issues that came with expansion was a lack of investing in the kind of marketing needed to make it successful. As mentioned, major cards such as Starrcade and the Bunkhouse Stampede did not draw as well when moved out of JCP's traditional territory. According to Rhodes, JCP failed to gain the national name recognition that McMahon achieved with the World Wrestling Federation.
[21]
Rhodes also pointed out that with the WWF's success, McMahon was financially able to lure the top talent away from rival companies. Because of this, JCP offered many of its stars lucrative contracts - paying them beyond their actual value - to prevent them from leaving the company.
Another factor was the fans' exasperation with the "
Dusty Finish
" (a type of "
screwjob
" finish named after Rhodes, who did not actually invent the concept, but used it frequently for matches at regular house shows and PPV/major cards, alike). Due to the heavy overuse of this end-of-match sequence, many JCP fans started to expect the
swerve
at any moment, whenever a popular wrestler (usually a
face
) appeared to win a title match and was about to be awarded the championship belt (or any similar situation), only to have the win overturned due to a technicality. As a result, attendance at live shows began to fall ? even at venues where JCP had traditionally drawn well or extremely well.
[22]
By 1988, JCP was on the verge of
bankruptcy
.
[6]
In November 1988, Turner Broadcasting System purchased a majority interest in JCP for $9 million. The Crockett family retained a minority interest, with Crockett, Jr. becoming a consultant.
[1]
[23]
Turner Broadcasting System ultimately rebranded the promotion
World Championship Wrestling
. In 1993, JCP ceased to exist.
Revival under Conrad Thompson and David Crockett (2022)
[
edit
]
On May 16, 2022, Ric Flair announced he would return to the ring for one last match under Jim Crockett Promotions,
Ric Flair's Last Match
on July 31, 2022. Shortly after Flair's announcement, David Crockett and
Conrad Thompson
of the
Starrcast
wrestling fan convention filed for U.S. trademarks on "Jim Crockett Promotions" and "JCP" with respect to wrestling events, news, and merchandise.
[24]
During a media call promoting the pay-per-view, Thompson stated he will give his 50% percent of the U.S. trademarks of Jim Crockett Promotions to David Crockett on August 1, 2022, after the conclusion of the Starrcast weekend.
[25]
Championships
[
edit
]
See also
[
edit
]
References
[
edit
]
- ^
a
b
c
d
e
f
Harris M. Lentz III (2003).
Biographical Dictionary of Professional Wrestling, 2d ed
. McFarland. p. 75.
ISBN
978-1-4766-0505-0
.
- ^
a
b
c
d
e
Dave Meltzer (1986).
The Wrestling Observer's Who's who in Pro Wrestling
. Wrestling Observer. p. 4.
- ^
a
b
c
Tim Hornbaker (2007).
National Wrestling Alliance: The Untold Story of the Monopoly That Strangled Professional Wrestling
. ECW Press. p. 327.
ISBN
978-1-55490-274-3
.
- ^
Steven H. Bazerman; Jason M. Drangel (November 1, 1998).
Guide to Registering Trademarks
. Aspen Publishers Online. p. 9.
ISBN
978-1-56706-683-8
.
- ^
Brian Solomon (April 1, 2015).
Pro Wrestling FAQ: All That's Left to Know About the World's Most Entertaining Spectacle
. Backbeat Books. p. 105.
ISBN
978-1-61713-627-6
.
- ^
a
b
Eric Bischoff; Jeremy Roberts (2006).
Controversy Creates Cash
. Simon and Schuster. p. 60.
ISBN
978-1-4165-2729-9
.
- ^
"WrestlingTerritories.png"
.
Freakin' Awesome Network Forums :: Freakin' Awesome Wrestling Forum :: (w)Rest of Wrestling
. Retrieved
March 25,
2012
.
- ^
"Roddy Piper and Gordon Solie host Georgia Championship Wrestling (08-21-1982)"
.
youtube.com
.
Archived
from the original on December 12, 2021.
- ^
a
b
Kevin Sullivan (March 31, 2014).
WWE 50
. DK Publishing. pp. 64?65.
ISBN
978-0-241-00675-7
.
- ^
"World Championship Wrestling on SuperStation TBS"
. The Glory Days.net. Archived from
the original
on June 6, 2004.
- ^
NWA & WWF Gain Momentum - Is wrestling Headed Towards a Two Party System?
Pro Wrestling Illustrated
October 1987, article makes copious use of WCW and "the World Championship area" names in reference to JCP.
- ^
"Ratings Analysis" subsection "Goodbye WCW"
Pro Wrestling Illustrated
May 1988, article states that since the closure of other NWA territories "it is clear that the NWA and WCW are one and the same."
- ^
Wrestling Information Archive - WCW COTC and Other Ratings
Archived
January 15, 2007, at the
Wayback Machine
- ^
Wrestling Information Archive - WWF Other Ratings
Archived
January 15, 2007, at the
Wayback Machine
- ^
Assael, Shaun; Mooneyham, Mike (July 16, 2002).
Sex, Lies and Headlocks: The Real Story of Vince McMahon and the World Wrestling Federation
. Crown Publishers. pp.
77?78
.
ISBN
0-609-60690-5
.
- ^
So, on September 25, 1987 in Detroit, Ron Garvin defeated Ric Flair to become the NWA Heavyweight champion. As some had predicted, this did not go down well with NWA fans, as Ric Flair states in his book, they were happy to see Garvin chase for the gold and give Ric a beating, but they didn't see him as someone who would actually be able to beat him. I guess a similar comparison at this point is if Charlie Haas had beaten JBL for the WWE World Title.
- ^
Highspots (March 9, 2013).
"Jim Crockett Promotions Kickstarter Project - Teaser"
.
Archived
from the original on December 12, 2021 – via YouTube.
- ^
"411MANIA - Shining a Spotlight 4.19.07: The Four Horsemen (PART 1)"
.
- ^
Williams, Steve
and Tom Caiazzo.
Steve Williams: How Dr. Death Became Dr. Life
. Sports Publishing, 2007. (pg. 116)
ISBN
1-59670-180-3
- ^
Bourne, Dick.
"The Birth of Mid-Atlantic Wrestling On Television"
. Mid-Atlantic Gateway
. Retrieved
April 15,
2007
.
- ^
Pro Wrestling Clips (April 11, 2015).
"Dusty Shoots on Jim Crockett Promotions"
. Archived from
the original
on March 8, 2016 – via YouTube.
- ^
ellbowproduction (April 17, 2013).
"KICKSTARTER DUSTY FINISH/JIM CROCKETT DOCUMENTARY"
.
Archived
from the original on December 12, 2021 – via YouTube.
- ^
R.D. Reynolds; Bryan Alvarez (October 1, 2014).
Death of WCW, The: 10th Anniversary Edition of the Bestselling Classic - Revised and Expanded
. ECW Press. p. 34.
ISBN
978-1-77090-642-6
.
- ^
Fernandes, Steven (May 19, 2022).
"New Jim Crockett Promotions Trademark Filings, Four Horsemen Reunion"
.
PWInsider.com
. Retrieved
June 4,
2022
.
- ^
Thomas, Jeremy (July 26, 2022).
"Conrad Thompson Says He's Handing Over Jim Crockett Promotions Trademark After Ric Flair's Last Match"
.
411mania.com
. Retrieved
June 4,
2022
.
External links
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