Brand of soft drink
19°29′8.4″N
99°11′1.6″W
/
19.485667°N 99.183778°W
/
19.485667; -99.183778
Jarritos
is a brand of
soft drink
in
Mexico
, owned by
Novamex
, a large independent bottling conglomerate based in
El Paso
,
Texas
.
[1]
Jarritos was founded in 1950 by Don Francisco "El Guero" Hill.
[2]
[3]
Jarritos is made in
fruit
flavors, with cane sugar and is less
carbonated
than popular
soft drinks
.
[4]
It is made in Mexico. Many Jarritos varieties are naturally flavored. The word
jarrito
means "little jug" in
Spanish
and refers to the Mexican tradition of storing drinks in
clay
pottery
jugs.
[4]
Produced in Mexico, they are sold throughout
the Americas
. Jarritos comes in 370 mL (13 US fl oz) and 600 mL (20 US fl oz) glass and plastic, as well as 1.5-liter
bottles
.
History
[
edit
]
The original Jarritos was a
coffee
-flavored drink, before moving to fruit flavors.
[5]
Shortly after launching the first Jarritos in Mexico City, Francisco Hill developed a process to remove
tamarind
juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo.
[4]
Hill quickly followed with Mandarin, Lemon and Fruit Punch flavors, gaining greater market share.
[6]
By 1960, Jarritos had secured distribution in 80 percent of Mexico’s 31 states.
[7]
Exports to the United States began in 1988.
[7]
According to the 2009 edition of the book
Mexico Greatest Brands
, 6000 bottles of Jarritos are shipped across the border each minute. Jarritos is now present in 42 countries.
Jarritos and Nike collaborated to make a Jarritos-inspired Nike Dunk shoe, which was released in May 2023.
[8]
Flavors
[
edit
]
Jarritos is or was available in fifteen flavors:
[9]
Gallery
[
edit
]
-
A Jarritos bottle sold in Canada
-
In Mexico, Jarritos uses a different bottle and logo design
-
From left to right: Guava, Mandarin, Mango, Pineapple, Lime
See also
[
edit
]
References
[
edit
]
- ^
Sanchez, Sara (November 10, 2019).
"Sweet Success: El Paso company distributes 2.4B Jarritos sodas a year"
.
El Paso Inc
.
- ^
"Our Founder"
.
jarritos.com
. Retrieved
28 February
2024
.
- ^
Ambrosi, Ana Paula; Zarate, Silvia D.; Saragoza, Alex M., eds. (2012).
Mexico Today: An Encyclopedia of Life in the Republic [2 volumes]
. Bloomsbury Publishing. p. 99.
ISBN
9780313349492
.
- ^
a
b
c
White, Olivia (January 20, 2023).
"10 Things You Should Know About Jarritos"
.
vinepair.com
.
- ^
Grow, Rachael (December 11, 2023).
"Why Jarritos' First-Ever Soda Flavor Was Coffee"
.
Yahoo!
. mashed.
- ^
"Jarritos"
.
jarritosaustralia.com.au
. Archived from
the original
on April 14, 2021.
- ^
a
b
"The Colorful History of Jarritos"
.
jarritos.com
.
- ^
Hernandez, Jovani (May 4, 2023).
"The Jarritos x Nike SB Dunk Low"
.
sneakernews.com
.
- ^
"Flavors"
. Jarritos.
External links
[
edit
]
Wikimedia Commons has media related to
Jarritos
.