From Wikipedia, the free encyclopedia
British TV series or programme
Hugh's Chicken Run
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Starring
| Hugh Fearnley-Whittingstall
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Country of origin
| United Kingdom
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Original language
| English
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No.
of episodes
| 6
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Network
| Channel 4
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Release
| 7 January
(
2008-01-07
)
?
9 January 2008
(
2008-01-09
)
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Hugh's Chicken Run
is a programme as part of
Channel 4
's 'Food Fight' series in which
celebrity chef
Hugh Fearnley-Whittingstall
launched the campaign to encourage more consumers to demand
free range
chicken. Fearnley-Whittingstall was joined on the campaign by fellow celebrity chef,
Jamie Oliver
, who chose to highlight the issues in the more graphic Jamie's Fowl Dinners.
In the series, Fearnley-Whittingstall set about the highlighting the differences in standards by creating his own intensive and free range chicken farms; as well as mentoring a community project in
Axminster
.
Fearnley-Whittingstall heralded the campaign a success when he managed to get to the point where the majority of the whole fresh chicken consumed in the town of
Axminster
was free range. Since then, the campaign has gone nationwide with over
[update]
128,000 viewers having pledged on the campaign website to only buy free-range products. The programme has been linked with the large rise in free-range products, as well as the drop in demand for
intensively reared
products during January and February 2008.
[1]
A poll carried out for the
RSPCA
, 73% of adults claim that they now only buy birds that have "higher welfare" conditions, such as the
RSPCA
's
freedom food
scheme,
free range
or
organic
[2]
References
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edit
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External links
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edit
]
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Channel 4
TV series
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Books
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Buildings
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International adaptions
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