Manufacturer of hair care products
Good Hair Day
, abbreviated to
ghd
, is a manufacturer of hair care products based in
Leeds
, United Kingdom.
[1]
The company is known for its
hair straightening irons
and is sold in over 50,000 salons worldwide.
[2]
[3]
The company was the first hair tool sponsor of the
Victoria's Secret Fashion Show
.
[4]
[5]
History
[
edit
]
Martin Penny, Gary Douglas, Susan Powls, and Robert Powls founded ghd in January 2001.
[6]
[7]
The three collaborated to buy the rights to a
hair straightening
iron from an inventor in
South Korea
.
[8]
The brand grew
organically
from word of mouth, and began their first advertising campaign two years later.
[9]
[10]
By then, hair salons had purchased £12 million of stock, against a forecast of between £3 million and £4 million.
[8]
In May 2004, ghd entered the North American market, which helped generate worldwide sales of £37 million for the year.
[11]
In July 2006, The Jemella Group, which owned the ghd brand, was bought by
Lloyds Development Capital
for £55 million.
[6]
It was sold eleven months later to
Montagu Private Equity
for £160 million.
[12]
in February 2013,
Lion Capital
, a British
private equity
firm, purchased ghd for approximately £300 million.
[13]
By March 2013, the company had sales totalling over £150 million, more than doubling since 2007, selling over two million styling irons through 50,000 salons worldwide.
[3]
In 2016,
Coty
bought ghd for an estimated £420 million from the private equity firm
Lion Capital LLP
.
[14]
The sale was completed on 21 November 2016.
[15]
On December 1, 2020,
Coty
completed sale of
Wella
,
Clairol
,
OPI
and ghd brands stake to
KKR
for $2.5bn in cash whilst retaining 40% stake in the standalone company.
[16]
On October 1, 2021,
Coty
announced that it would sell approximately 9% of its shares to
KKR
for $426.5 million. The deal cuts Coty's stake in
Wella
,
Clairol
,
OPI
and ghd brands to around 30.6%.
[17]
On November 8, 2021, Coty has agreed to sell an approximate 4.7% stake in
Wella
to
KKR
in exchange for the redemption of approximately 56% of KKR's remaining convertible preferred shares in Coty. The deal reduces Coty's total shareholding in
Wella
,
Clairol
,
OPI
and ghd brands to approximately 25.9%.
KKR
will continue to have a 2.4% ownership stake in Coty on an as-converted basis.
[18]
Products
[
edit
]
- In 2011, ghd launched the V Gold Series Styler.
- In 2012, ghd launched the Air Professional Hairdryer.
[19]
- In March 2013, ghd launched the "Eclipse" hair straightener.
[20]
The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.
[21]
- In 2014, ghd launched the Aura Hairdryer and ghd Curve, hair curling range.
- In 2015, ghd launched the Platinum Styler.
- In 2018, the GHD platinum Plus styler was launched.
[22]
Advertising and sponsorship
[
edit
]
Endorsements
[
edit
]
The brand has attracted endorsements from a variety of celebrities including the singer
Katy Perry
who became
the face
of ghd in December 2011.
[27]
[28]
Charity
[
edit
]
Since 2004, ghd has raised approximately £2.5 million for the
Breakthrough Breast Cancer
charity.
[29]
The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.
[30]
In January 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women's shelter that serves victims of
domestic violence
and their children, in an event at
Sephora
.
[31]
References
[
edit
]
- ^
"Hair fashion brand ghd opens new Leeds city cente HQ"
.
Yorkshire Evening Post
. 1 October 2008.
- ^
"ghd's straight to the top"
. Manufacturing Today. 31 January 2008.
- ^
a
b
Ebrahimi, Helia.
"£300m swoop gives Lion a Good Healthy Dome"
.
Telegraph
.
- ^
a
b
Salapatek, Lauren (21 October 2013).
"ghd Announces Sponsorship of the Victoria's Secret Fashion Show"
. SalonToday.com.
- ^
Quinn, James (21 March 2006).
"ghd straightener pink as £55m talks begin"
.
Daily Telegraph
. London
. Retrieved
8 July
2010
.
- ^
a
b
Quinn, James (21 March 2006).
"Good Healthy Dome for GHD as £55m talks begin"
.
Daily Telegraph
.
- ^
"ghd: The Story Behind the Brand"
. Trend Luxury.
- ^
a
b
"King tong: the man who brought GHD straighteners to Britain"
.
Times Online
. 22 March 2008.
- ^
Waithe, Tony (2 January 2012).
"A Fantastic Business Model"
. Sunzu.com.
- ^
"History of ghd"
. ghdcompare.com. 2 August 2012.
- ^
"GHD sets sights on U.S."
Fashion News.
- ^
Quinn, James (17 July 2007).
"Montagu smooths way to Jemella buyout"
.
Daily Telegraph
.
- ^
Plimmer, Gil (10 February 2013).
"Lion Capital acquires GHD"
.
Financial Times
.
- ^
"Coty gets Good Hair Day for £420m"
.
The Guardian
. Retrieved
10 March
2021
.
- ^
"Coty Completes Acquisition of ghd ("Good Healthy Dome")"
. Coty. 21 November 2016. Archived from
the original
on 30 January 2017
. Retrieved
15 January
2017
.
- ^
"Coty Completes Sale Of Wella Stake To KKR"
. Coty.com.
- ^
"Coty to sell 9% stake in Wella to majority owner KKR"
. reuters.com.
- ^
"Coty To Sell Additional Stake In Wella To KKR In Deal Valued At Approx. $215.7 Mln"
. nasdaq.com.
- ^
Woollaston, Vicky (7 October 2019).
"GHD Air review"
.
techradar
. Retrieved
8 March
2021
.
- ^
Keats, Amanda.
"The ghd eclipse beats other hair straighteners with new design"
. Yahoo!.
- ^
Parkinson, Nikki.
"DOES YOUR HAIR NEED THE NEW GHD ECLIPSE STYLER?"
. Styling You.
- ^
Forbes, Jihan (15 September 2020).
"GHD's New Platinum+ Straightener Is Even More Epic Than the Last"
.
allure
. Retrieved
8 March
2021
.
- ^
"Ghd strikes sponsorship deal with Channel 4"
.
Marketing Week
. 28 August 2003.
- ^
Golding, Amy.
"Ghd launches twisted fairytales ad campaign"
. Marketing Magazine.
- ^
Clarke, Cameron.
"Katy Perry fronts ghd's Scarlet Collection campaign"
. The Drum.
- ^
Amodio, Jessica (17 October 2013).
"GHD Partners with Victoria's Secret"
.
Women's Wear Daily
.
- ^
"Katy Perry for ghd Scarlett Collection"
. Glamour.
- ^
Krupnick, Ellie (5 December 2011).
"Katy Perry Poses for Snow White-Themed Ad Campaign"
.
Huffington Post
.
- ^
"Corporate Partners: GHD"
. Breakthrough Breast Cancer
. Retrieved
8 July
2010
.
- ^
"Support Breakthrough Breast Cancer with ghd"
. Handbag.com
. Retrieved
8 July
2010
.
- ^
Johnson, Amber.
"Mama's Night Out at Sephora Redefines a "GHD" (Good Healthy Dome)"
. Mile High Mamas.
External links
[
edit
]