French luxury fashion and perfume house
Givenchy
|
Company type
| Subsidiary
|
---|
Industry
| Fashion
|
---|
Founded
| 1952
; 72 years ago
(
1952
)
|
---|
Founder
| Hubert de Givenchy
|
---|
Headquarters
| 3 Avenue George V,
,
France
|
---|
Key people
| Renaud de Lesquen (President & CEO)
|
---|
Products
| - Clothing
- Accessories
- Perfumes
- Cosmetics
|
---|
Number of employees
| 3800 (2018)
|
---|
Parent
| LVMH
|
---|
Website
| givenchy.com
|
---|
Givenchy
(
,
[1]
French:
[?iv???i]
) is a French luxury
fashion
and
perfume
house. It hosts the brand of
haute couture
and
ready-to-wear
clothing, accessories, perfumes and cosmetics of
Parfums Givenchy
. The house of Givenchy was founded in 1952 by designer
Hubert de Givenchy
and is a member of
Chambre Syndicale de la Haute Couture et du Pret-a-Porter
. It is currently owned by luxury conglomerate
LVMH
.
History
[
edit
]
Formation and first years
[
edit
]
In 1952, Hubert de Givenchy founded his own luxury house and launched a new collection
Les Separables
with some floaty skirts and puffy blouses made from raw cotton.
[2]
Givenchy achieved critical acclaim with
Vogue
praising his "wonderful first collection" 14. The collection included the
Bettina Blouse
a white shirt named in honour of
Bettina Graziani
, which was then painted in one of
Rene Gruau
's works.
[3]
The New York Times
magazine published an article entitled "A Star Is Born" and l'Album du Figaro also wrote a feature stating that "In one night, Hubert de Givenchy became one of fashion's most famous children with his first collection."
[4]
Models such as
Suzy Parker
and
Dorian Leigh
became muses of the house.
[5]
In terms of innovation, he used 'shirting', a raw cotton similar to pattern paper, to create his chic and casual collections.
[6]
In 1954, Hubert de Givenchy presented the first shirt dress (which later evolved in to a sack dress in 1957). He was the first high fashion designer to create a luxury
ready-to-wear
clothing line, called "Givenchy Universite", which was produced in Paris using machinery imported from the United States.
[7]
1950s: Balenciaga and Givenchy
[
edit
]
In 1956, both
Cristobal Balenciaga
and
Hubert de Givenchy
presented their collection in New York during a charity gala in aid of the American hospital in Paris.
[8]
Expansion
[
edit
]
In 1969, Hubert de Givenchy launched his fashion line for men, "Gentleman Givenchy". The boutique was opened in November on Avenue George V.
[8]
On the advice of
Cristobal Balenciaga
, Givenchy developed his licences in the 1970s, in order to protect the Haute Couture collections.
[9]
During this period, the House of Givenchy diversified its activities to create shoes, jewellery, ties, tableware, upholstery and kimono. Hubert de Givenchy was chosen to design the interior of
Hilton hotels
around the world, and even a car (the
Continental Mark V
).
[10]
Hubert de Givenchy was elected the personality of the year 1979 and the most elegant man of the year by The Best Magazine.
[11]
In 1982, a retrospective presided by Audrey Hepburn was organized by the
Fashion Institute of Technology
of New York.
[12]
The following year Hubert de Givenchy was named ≪ chevalier de la Legion d'Honneur ≫ and in 1985, Jacques Lang, the French minister of the Culture, gave him the Oscar dedicated to the art of elegance during a celebration at the Opera in Paris.
[11]
Departure of Hubert de Givenchy
[
edit
]
In 1988, Givenchy was bought by
LVMH
.
[13]
[14]
Hubert de Givenchy left the company in 1995.
[
citation needed
]
He was succeeded by a variety of young British creators including
John Galliano
,
Alexander McQueen
and
Julien MacDonald
.
From May 2017 until April 2020, its
artistic director
was
Clare Waight Keller
, the first woman to hold that position.
[15]
2005?2017, Riccardo Tisci
[
edit
]
The reins for both collections were passed on to
Riccardo Tisci
in 2005 when he was named artistic director of womenswear. Tisci introduced his own style and influences, changed the house codes, and added a touch of dark and sensual romanticism.
[16]
Philippe Fortunato, the former chief operating of LVMH Moet Hennessy Vuitton SA ? China, is the current Chief Operating at Givenchy.
[17]
Givenchy designs have been worn by a number of celebrities on red carpet occasions, including
Rooney Mara
at the 2012 Academy awards. Also responsible for working with Madonna designing her costumes for her Sticky & Sweet tour as well as the 2012 Super Bowl Halftime Show.
[18]
In 2016, Tisci launched a sportswear collaboration with
Nike
called NikeLab x RT: Training Redefined aimed at Olympic athletes for the
2016 Summer Olympics
as everyday gym users.
[19]
In February 2017,
Riccardo Tisci
announced that he would be leaving Givenchy, after twelve years working as the brands Creative Director.
[20]
2017?2020, Clare Waight Keller
[
edit
]
The House of Givenchy announced the appointment of
Clare Waight Keller
as artistic director, effective 2 May 2017. Waight Keller took on all creative responsibilities, including Women's and Men's Ready-to-wear and accessories collections, as well as Haute Couture.
[21]
Meghan Markle
wore a
gown from Claire Waight Keller
at her
wedding
to
Prince Harry
on 19 May 2018.
[22]
After successfully running three consecutive combined shows under the assistance of Keller, the brand announced to bring back the menswear collection calendar for the autumn/winter 2019 season.
[23]
2020?2023, Matthew Williams
[
edit
]
In June 2020, Givenchy announced the hiring of
Matthew Williams
, a stylist and designer best known for co-founding the influential streetwear brand 1017 ALYX 9SM.
[24]
Williams brought an edgier aesthetic to Givenchy, with his work often seen on celebrities such as
Kendall Jenner
and
Bella Hadid
.
[25]
The commercial and critical response to his work at Givenchy was mixed, with
Carine Roitfeld
saying she could not identify the Givenchy woman; "it's not a strong DNA."
[26]
In November 2023, Givenchy announced that Williams will be departing the creative director position at the end of 2023.
[27]
Icons and the cinema
[
edit
]
Audrey Hepburn
[
edit
]
In 1953, Audrey Hepburn and Hubert de Givenchy met by the intermediary of Gladys de Segonzac in a way to create her costumes for
Sabrina
by Billy Wilder. As Gladys de Segonzac had organized the meeting with 'Miss Hepburn', the fashion designer thought that he was going to receive Katharine Hepburn. Dressed in a pink and white gingham privateer, a T-shirt and a gondolier hat, the British actress received some prototypes of the future collection. Audrey Hepburn decided to wear Givenchy clothes on and off the screen, such as in
Sabrina
(1954),
Love in the Afternoon
(1957),
Funny Face
(1957),
Breakfast at Tiffany's
(1961),
Charade
(1963),
Paris When It Sizzles
(1963),
How to Steal a Million
(1965) and
Bloodline
(1979).
[28]
[29]
Celebrities
[
edit
]
Givenchy attracted many other celebrities, including the likes of
Lauren Bacall
,
Babe Paley
,
Michael Norman
,
Greta Garbo
,
Elizabeth Taylor
,
Marlene Dietrich
,
Jacqueline Kennedy-Onassis
,
Beyonce Knowles
,
[30]
Princess Grace of Monaco
,
[31]
Michele Bennett
,
[32]
and even
Wallis Simpson
, for whom he created some special garment bags to keep the duchess's orders from being viewed by other clients. The collection of attire (dress, coat, perfume, etc.) furnished for Simpson would later become known as 'blue Wallis'.
[33]
Today, Givenchy dresses many Hollywood stars, including
Cate Blanchett
,
Emma Stone
,
Lady Gaga
,
Julianne Moore
,
Julia Roberts
,
Rooney Mara
, and others.
[34]
In May 2019, Givenchy confirmed that singer
Ariana Grande
would be the new face of its Fall and Winter campaign that was unveiled that July.
[35]
[36]
On February 10, 2021, K-pop group
Aespa
became its ambassador, making the group the first K-pop artist chosen as such by the French fashion house.
[37]
Cinema
[
edit
]
- In 1958, director
Otto Preminger
photographed
David Niven
;
Jean Seberg
and
Deborah Kerr
in Givenchy on the shooting of '
Bonjour Tristesse
'.
- Beat the Devil (Plus fort que le diable), 1954 realized by
John Huston
- Sabrina, 1954 directed by
Billy Wilder
, with
Audrey Hepburn
- Love in the afternoon (Ariane), 1957 directed by Billy Wilder, with Audrey Hepburn
- La verite, 1960, directed by
H, -G Clouzot
- Charade, 1963, directed by
Stanley Donen
, with Audrey Hepburn
- Paris When It Sizzles (Deux tetes folles), 1964, directed by
Richard Quine
, with Audrey Hepburn
- Bloodline (Lie par le sang), 1979 directed by
Terence Young
, with Audrey Hepburn
Operations
[
edit
]
As of 2013, the company's operations were divided between: "Europe accounts for 42 percent of the business, China 18 percent, Asia-Pacific 14 percent, America 12 percent, the Middle East 7 percent, Japan 4 percent, and the rest of the world 3 percent."
[38]
Ad campaigns
[
edit
]
The Fall 2010 collection from Givenchy and
Riccardo Tisci
featured a
transgender
person for the first time.
[39]
References
[
edit
]
- ^
"Givenchy"
.
The American Heritage Dictionary of the English Language
(5th ed.). HarperCollins
. Retrieved
30 April
2019
.
- ^
Givenchy
Archived
28 January 2013 at the
Wayback Machine
Elle.fr
(in French)
- ^
Beyfus, Drusilla (2015).
Vogue on Hubert de Givenchy
. ABRAMS. p. 160.
ISBN
9781613128213
.
- ^
"French fashion designer Hubert de Givenchy dies aged 91"
.
The Local France
. 12 March 2018.
Archived
from the original on 23 January 2022
. Retrieved
1 April
2022
.
- ^
Shaw, Sophie.
"GIVENCHY MUSES THROUGHOUT HISTORY"
.
CR Fashion Book
. Hearst Magazine Media, Inc. Archived from
the original
on 6 November 2020
. Retrieved
28 September
2020
.
- ^
All about Givenchy
Archived
4 March 2016 at the
Wayback Machine
Essortment.com
- ^
Key fashion moments
Archived
2 December 2013 at the
Wayback Machine
Stylesequel.com
- ^
a
b
Givenchy
Archived
14 October 2013 at the
Wayback Machine
Voguepedia
- ^
Givenchy, le couturier des stars
Archived
12 October 2017 at the
Wayback Machine
Bloc.com, Dominique A.C., 18 December 2007
(in French)
- ^
The Vogue list: Givenchy
Archived
23 September 2014 at the
Wayback Machine
Vogue.fr
- ^
a
b
Hubert de Givenchy, entre vies et legendes
Archived
5 April 2023 at the
Wayback Machine
Jean-Noel Liaut, Grasset
(in French)
- ^
Thirty years of Givenchy will be displayed
Archived
20 May 2016 at the
Wayback Machine
Palm Beach Daily News, 8 mai 1982
- ^
Givenchy : histoire
Archived
7 December 2013 at the
Wayback Machine
Pure Trends
(in French)
- ^
"COMPANY NEWS; Givenchy Purchase"
.
The New York Times
. 9 November 1988.
ISSN
0362-4331
. Retrieved
9 June
2024
.
- ^
"See the first campaign under Givenchy's new artistic director"
.
Hero
. 11 July 2017.
Archived
from the original on 8 April 2023
. Retrieved
27 July
2023
.
- ^
Riccardo Tsci, l'esprit fort de Givenchy
Archived
29 April 2014 at the
Wayback Machine
Madame Figaro
- ^
"Oral History: Philippe Fortunato of Givenchy - Worth"
.
worth.com
. 5 August 2016.
Archived
from the original on 15 January 2020
. Retrieved
14 April
2017
.
- ^
"BBC News ? Oscars 2012: Stars arrive"
. BBC. 27 February 2012.
Archived
from the original on 3 September 2019
. Retrieved
26 April
2012
.
- ^
Cristobal, Sarah (18 April 2016).
"Givenchy's Riccardo Tisci Designs for Nike"
.
The Wall Street Journal
.
ISSN
0099-9660
.
Archived
from the original on 26 April 2016
. Retrieved
27 April
2016
.
- ^
"Riccardo Tisci | #BoF500 | The Business of Fashion"
.
The Business of Fashion
.
Archived
from the original on 18 February 2017
. Retrieved
17 February
2017
.
- ^
Givenchy announces Clare Waight Keller as creative director
Archived
16 January 2020 at the
Wayback Machine
businessoffashion.com
- ^
"Meghan Markle Is Wearing a Givenchy Dress at the Royal Wedding and It's Absolutely Stunning"
.
Harper's BAZAAR
. 19 May 2018.
Archived
from the original on 19 May 2018
. Retrieved
19 May
2018
.
- ^
"Givenchy Returns To Standalone Menswear Shows"
. Vogue. 25 October 2018.
Archived
from the original on 16 January 2020
. Retrieved
25 October
2018
.
- ^
"Matthew Williams is Givenchy's New Designer"
. 15 June 2020.
Archived
from the original on 29 September 2022
. Retrieved
28 September
2022
.
- ^
"Matthew M. Williams recruits his celebrity mates for the SS21 Givenchy campaign"
.
Archived
from the original on 28 September 2022
. Retrieved
28 September
2022
.
- ^
Testa, Jessica (1 October 2022).
"Givenchy on the Line"
.
The New York Times
.
ISSN
0362-4331
.
Archived
from the original on 10 December 2022
. Retrieved
10 December
2022
.
- ^
Williams, Robert (1 December 2023).
"Matthew Williams to Exit Givenchy"
.
The Business of Fashion
.
Archived
from the original on 1 December 2023
. Retrieved
1 December
2023
.
- ^
Hubert de Givenchy Remembers Audrey Hepburn
Archived
24 May 2019 at the
Wayback Machine
The Wall Street Journal, le 4 septembre 2012
- ^
Audrey Hepburn
Archived
21 October 2013 at the
Wayback Machine
Tendances Modes, 28 janvier 2008
- ^
Givenchy: biography
Archived
3 December 2013 at the
Wayback Machine
Style Sequel
(in French)
- ^
Givenchy
Archived
28 January 2013 at the
Wayback Machine
Elle
(in French)
- ^
Pezzullo, Ralph (2006).
Plunging into Haiti: Clinton, Aristide, and the Defeat of Diplomacy
. Univ. Press of Mississippi.
ISBN
9781604735345
.
- ^
la duchesse de Windsor: pourquoi elle reste une legende
Archived
3 December 2013 at the
Wayback Machine
Gala
(in French)
- ^
"Les tapis rouges et la Maison de couture Givenchy"
. Archived from
the original
on 24 June 2016
. Retrieved
14 April
2017
.
- ^
"Ariana Grande is the new face of Givenchy"
. 10 May 2019.
Archived
from the original on 1 July 2019
. Retrieved
1 July
2019
.
- ^
"Ariana Grande's Ponytail Is the New Face of Givenchy"
. 10 May 2019.
Archived
from the original on 15 November 2019
. Retrieved
1 July
2019
.
- ^
"에스파, 名品 브랜드 앰버서더 選定.."멤버들 에너지에 壓倒"
"
.
n.news.naver.com
.
Archived
from the original on 3 October 2022
. Retrieved
3 October
2022
.
- ^
Socha, Miles (7 November 2013).
"Givenchy Looks to Capitalize on Momentum"
. WWD.
Archived
from the original on 19 February 2014
. Retrieved
7 November
2013
.
- ^
"Tisci's Trans Europe Express... Fashionair Paused"
. Wwd.com. 7 May 2010.
Archived
from the original on 22 January 2012
. Retrieved
26 April
2012
.
External links
[
edit
]
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Givenchy
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