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Gadget Flow

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Gadget Flow Inc
Company type C corporation
Industry Online Retail , Internet Marketing
Founded August 15, 2012 ; 11 years ago  ( 2012-08-15 )
Founders Evan Varsamis, Cassie Ousta, Mike Chliounakis
Headquarters New York City, New York , U.S.
Area served
Worldwide
Services Online shopping , Internet marketing
Website thegadgetflow .com

Gadget Flow (also known as The Gadget Flow ) is a curated e-commerce marketplace based in New York City. It was launched in 2012 in Greece by Evan Varsamis, Cassie Ousta, and Mike Chliounakis. [1] [2] [3] With 22 million visits per month, it is among the largest product-search engines, emphasizing product research from platforms such as Amazon, Etsy , Kickstarter , IndieGogo, and other crowdfunding platforms. [4] [5] [6] [7] [8]

History [ edit ]

In 2012, Gadget Flow was founded in an apartment in Athens, Greece by college students Evan Varsamis, Cassie Ousta, and Mike Chliounakis as a design inspiration blog. [9] Its first revenues came from banner advertising around published content on new products from Greek designers and artists on Amazon.com and Etsy. [9] The team added a “buy now” button after each product review, redirecting visitors to the artisan's website. [9] [10]

In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business. [5] [11] The company drew attention from its exhibitions at tech events and conferences, including Web Summit Dublin held in November 2014 and The Next Web Conference NYC held in November 2015. [12] [13]

In 2014 the site launched iOS and Android applications for product search. [1] Product features include live video product reviews with interactive question-and-answer sessions. [5] [1]

The company launched The Gadget Flow Shop in August 2016. [1] [14] [15]

In 2018 Gadget Flow launched the first episode of its podcast about marketing, crowdfunding , and product placement. [16] [17]

In 2023, Gadget Flow was acquired by The Crowdfunding Formula. [ citation needed ]

Leadership [ edit ]

Gadget Flow is managed by CEO Astghik Azaryan.

Other key executives are:

  • Mike Chliounakis (Chief Operating Officer) [18]
  • John Antoniou (Chief Technology Officer) [19]

Products and services [ edit ]

Gadget Flow assists customers to discover, buy and save on products. [20] The company advertises brands and businesses to their targeting community. [21]

As of 2017, Huffington Post reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps. [22] [23] [24]

In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and simultaneous localization and mapping technology to show products in augmented reality. [25]

Recognitions [ edit ]

In October 2016 The Next Web named The Gadget Flow one of the most promising tech startups of 2016. [5]

In 2017 Entrepreneur magazine listed the site as a "secret weapon" to crowdfunding success. [26] [27]

Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by Entrepreneur magazine 's 2017 Entrepreneur 360 list. [28]

References [ edit ]

  1. ^ a b c d "Introducing the Official The Gadget Flow Shop" . CNN Greece . Retrieved 29 November 2016 .
  2. ^ "Can Startups Survive in Greece?" . Geek Time . Retrieved 29 November 2016 .
  3. ^ "What Potential Employers Want to Know Most is Not on Your Resume" . My San Antonio . Retrieved 29 November 2016 .
  4. ^ "What PR Pros Can Learn From Successful Organic Growth" . AdWeek . Retrieved 6 March 2017 .
  5. ^ a b c d "The Gadget Flow Knows What you Want" . The Next Web . Retrieved 29 November 2016 .
  6. ^ "The Gadget Flow presents the official shop" . Huffington Post . Retrieved 2 December 2016 .
  7. ^ "A product discovery platform that simplifies online product exploration" . WIO News . Retrieved 4 December 2016 .
  8. ^ "How Gadget Flow Went From Ground Floor To 22M Viewers A Month (No VC Or PR Agents Involved)" . Forbes magazine . Retrieved 6 March 2017 .
  9. ^ a b c "3 Greeks, One Startup, 200 Million Visits" . Fortune Magazine . Retrieved 29 November 2016 .
  10. ^ "5 Top Gadget Gift Sites" . PC World . Retrieved 29 November 2016 .
  11. ^ "How We Supercharged Growth Without Raising Money" . Minute Hack . Retrieved 29 November 2016 .
  12. ^ "Exclusive Greek Startup Teams at Web Summit" . Greek Reporter . Retrieved 29 November 2016 .
  13. ^ "How Digital Marketers Can Join the Authenticity Movement" . Inc. magazine . Retrieved 6 March 2017 .
  14. ^ "The Gadget Flow Presents the Official Shop" . Kathimerini . Retrieved 29 November 2016 .
  15. ^ "The Gadget Flow presents the official store" . LIFO . Retrieved 29 November 2016 .
  16. ^ "Gadget Flow Podcasts" . player.fm . Retrieved 2021-02-22 .
  17. ^ "The Gadhet Flow Episodes" . podcast.thegadgetflow.com . Retrieved 2021-02-22 .
  18. ^ Graft, Brian de (2016-10-28). "The Gadget Flow knows what you want" . The Next Web . Retrieved 2021-02-22 .
  19. ^ "About Us ? Meet the Gadget Flow Team" . Gadget Flow . Retrieved 2021-02-22 .
  20. ^ Graft, Brian de (2016-10-28). "The Gadget Flow knows what you want" . The Next Web . Retrieved 2021-03-02 .
  21. ^ "Gadget Flow - We Curate You Discover - The Shorty Awards" . shortyawards.com . Retrieved 2021-03-02 .
  22. ^ "Gadgets Official Shop" . Retrieved 13 July 2015 .
  23. ^ "6,000 Companies Come to Life... How Gadget Flow's Revolutionizing How You Discover Products" . The Huffington Post . Retrieved 6 March 2017 .
  24. ^ "5 Smart Shopping Apps Taking the Retail World by Storm" . Huffington Post . Retrieved 24 January 2018 .
  25. ^ "Augmented Reality Marketplaces" . Trend Hunter . Retrieved 24 January 2018 .
  26. ^ "3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success" . Entrepreneur magazine . Retrieved 6 March 2017 .
  27. ^ "Does Your Product Have To Be Unique To Be Successful?" . Inc . Retrieved 24 January 2018 .
  28. ^ "The Best Entrepreneurial Companies in America" . Entrepreneur . Retrieved 2020-03-12 .

External links [ edit ]

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