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2009 American film
FRESH
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Directed by
| Ana Sofia Joanes
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Produced by
| Ana Sofia Joanes
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Starring
| Joel Salatin
Will Allen
Michael Pollan
John Ikerd
George Naylor
Diana Endicott
David Ball
Russ Kremer
Mr. & Mrs. Fox
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Edited by
| Mona Davis
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Distributed by
| The Video Project
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Release date
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Running time
| 72 minutes
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Country
| United States
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Language
| English
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Fresh
is a 2009
documentary
film directed by Ana Sofia Joanes. The film focuses on
sustainable agriculture
, and depicts farmers, activists and entrepreneurs who are changing America's
food system
.
Synopsis
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edit
]
Joanes sets out to profile people who are breaking away from conventional models of agriculture and food production. In the
Shenandoah Valley
of
Virginia
,
Joel Salatin
explains how he keeps his cows, chickens, pigs and natural grasses flourishing without using artificial fertilizers by closing the nutrient cycle. At
Growing Power
farm in
Milwaukee
, we meet
Will Allen
, who is turning three acres of industrial wasteland into nourishing farmland for his neighborhood. In
Kansas City
, David Ball breaks away from the standard concept of a supermarket by stocking his stores with produce from a
cooperative
of local farmers.
Reception
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Critical response
[
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]
Jeannette Catsoulis of
The New York Times
noted that the film "casts a sympathetic eye on farmers under contract to the giants of
agribusiness
," and is "less judgmental" and "more folksy in tone than the recent
Food, Inc.
."
[1]
Mark Feeney of the
Boston Globe
wrote, "
Fresh
may be righteous (as well as right), but it’s not unrealistic," and noted that "not once in the course of the movie is the word 'locavore' used."
[2]
Awards
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Official Selection
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References
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External links
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]