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French cola soft drink
Fada Cola
is a locally distributed
cola
soft drink
produced in
Marseille
. The name
fada
is the Marseille version of the French word "fou", meaning "mad".
The catchphrase of the company is:
Qui ne boit pas Fada ne vient pas de marseille!
meaning
If you don't drink Fada you're not from Marseille.
It is thus playing on the local factor, which is a very good selling point since every Marseillais is extremely proud of his hometown, and as a result, currently, the company is selling 1 Million units per week.
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