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/
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Havas London
(formerly known as Euro RSCG London) is a
London
-based integrated
advertising agency
.
[1]
It is part of the Havas Worldwide network (formerly known as Euro RSCG Worldwide) network which has 316
offices
located in 75 countries throughout
Europe
,
North America
,
Latin America
,
Asia Pacific
and the
Middle East
.
In September 2012 the
Euro RSCG Worldwide
network rebranded to Havas Worldwide.
[2]
History
[
edit
]
Euro RSCG London was first created by merging Colman RSCG and Horner Collis Kirvan.
[3]
In 1994, Euro RSCG's London office was relaunched as Euro RSCG Wnek Gosper by Mark Wnek and
Brett Gosper
who had been approached by the
Euro RSCG
network to turn the agency around.
[4]
Brett Gosper left for New York in 2003.
[5]
Mark Wnek also left in January 2004, whereafter the names of the founders were dropped and the agency was renamed Euro RSCG London.
[6]
Renaming
[
edit
]
Euro RSCG itself was renamed Havas Worldwide in 2012, and the London office was then renamed Havas Worldwide London. The name was later shortened to Havas London.
Key clients
[
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]
The agency works for global brands including
Chivas Regal
,
Birds Eye
,
Reckitt Benckiser
,
Evian
,
PSA Peugeot Citroen
,
Unilever
,
Ideal Standard
,
Credit Suisse
,
Maggie's Centres
,
Mothercare
and
Mondel?z International
.
Former clients include
Abbey National
,
[7]
Iomega
,
[8]
Argos
[9]
and
Cadbury
.
[10]
Notable campaigns
[
edit
]
Listed chronically.
- "Not at the Table", ad for
Haagen Dazs
. Won a
D&AD
Wood Pencil in 2000.
[11]
- "Megabytes" ad for
Microsoft
. Won a D&AD Wood Pencil in 2001.
[12]
- "Pageant", spot for
VO5
. Won a D&AD Yellow Pencil Award in 2012.
[13]
- "Metamorphosis", film for
Credit Suisse
.
[14]
Won a "One Merit" award at
The One Club
in 2013.
[15]
- "Explore", campaign for
Durex
's e-commerce site in 2014.
[16]
One spot used synchronous
dual-screen
technology to allow an phone or tablet app to show an alternative view when the main ad plays on TV.
- "Cut the Cliche", Valentine's Day spot for
Durex
.
[17]
- "The Heathrow Bears", a series of Christmas ads for
Heathrow Airport
started in 2016.
[18]
See also
[
edit
]
References
[
edit
]
- ^
"IPA credentials for Euro RSCG London"
.
- ^
"Campaign - Havas calls time on Euro RSCG name"
.
- ^
The Advertising Handbook
, Sean Brierley, Routledge,
ISBN
113484283X
, p. 71
- ^
"Restructured Euro RSCG to be called Euro RSCG Partners"
. Campaign. June 27, 2003.
- ^
"Euro RSCG relaunch sees Gosper depart for New York"
. Campaign. June 19, 2003.
- ^
"Euro RSCG London is born as Wnek Gosper names axed"
. Campaign. January 13, 2004.
- ^
"Euro RSCG Office Gets TV Account"
.
The New York Times
. December 15, 1994.
- ^
"IOMEGA CONSOLIDATES $35 MIL AT EURO RSCG"
. Advertising Age. October 28, 1996.
- ^
"Euro RSCG Wnek Gosper Wins Argos Account"
. Adweek. June 18, 2002.
- ^
"Cadbury",
The Advertising Age Encyclopedia of Advertising
, 2015,
ISBN
1135949131
- ^
"Not at the Table"
. D&AD.
- ^
"Megabytes"
. D&AD.
- ^
"AMV, Euro RSCG and W&K land D&AD Pencils"
. Campaign. April 26, 2012.
- ^
"Credit Suisse 'metamorphosis' by Euro RSCG London"
. Campaign. July 9, 2012.
- ^
"Metamorphosis"
. The One Club.
- ^
"Durex "explore" by Havas Worldwide London"
. Campaign. November 27, 2014.
- ^
"Watch Christopher Eccleston in an Alzheimer's Research UK ad - Ad break"
.
The Guardian
. 28 January 2016.
- ^
"Heathrow Airport's Christmas Ad With Two Old Teddy Bears Makes Britain Feel Happy Again"
. Ad Week. November 17, 2016.
External links
[
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]
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Directors
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Groupe Canal+
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Vivendi Ticketing
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- Digitick
- Vivendi Village
- MyBestPro
- Watchever
- L’Olympia
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Prisma Media
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Havas
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Other assets
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Equity investments
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Defunct/former
assets
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