American cosmetics company
Elizabeth Arden, Inc.
is a major
American
cosmetics
,
skin care
and
fragrance
company founded by
Elizabeth Arden
. As of September 7, 2016, the company is a wholly owned subsidiary of
Revlon, Inc.
[2]
History
[
edit
]
The company was founded as
Red Door
salon on
Fifth Avenue
in 1910.
[3]
Arden's company was then sold to
Eli Lilly and Company
in 1971 for $38 million ($285,889,893 today). Eli Lilly and Company sold Arden to
Faberge
in 1987 for $657 million. Arden's cosmetics company continues to trade today, and was bought from
Unilever
in 2003 by FFI for $225 million, a New York company. They changed the company's name to Elizabeth Arden, which was publicly listed (
Nasdaq
:
RDEN
). The company is located in
Pembroke Pines, Florida
, a suburb of
Miami
.
[4]
The company continues to offer color coordinated make-up sets, as well as an extensive line of skin care products and treatments.
Past 'faces' of Elizabeth Arden were
Vendela Kirsebom
during the 1980s,
Amber Valletta
to the mid-1990s, and
Catherine Zeta-Jones
. Peter W. England served as president and chief executive officer for five years, before resigning in January 2000.
[5]
[
failed verification
]
He was commonly credited with restoring the company's image and profits. E. Scott Beattie became the company's chief executive officer (CEO) in March 2000, until Debra Perelman took over on May 23, 2018. On December 2, 2014, the company announced Karlina Caune would be the new face of the brand.
[6]
Since Arden's death, some of the company's focus has shifted to the development of a number of fragrance lines. The company's signature fragrance is called "Red Door" named after their day spas which are called "Elizabeth Arden Red Door Salons". Other fragrances within their own line are "Fifth Avenue", "Green Tea", "Provocative Woman", "Mediterranean", "Pretty", "Red Door Aura" and their newest, "Untold". The company also holds the license to
Britney Spears
fragrances
, as well as the
Hilary Duff
,
Elizabeth Taylor
and
Mariah Carey
fragrance collections.
Juicy Couture
's "Viva la Juicy", "Couture Couture", and "Peace, Love & Juicy Couture", and
Justin Bieber
and
Taylor Swift
's fragrance collections are recent additions to the Arden portfolio.
[7]
In July 2012, as the first ever "Pin to give it" campaign on
Pinterest
, Elizabeth Arden aims to supply women with cancer with confidence-boosting make-up products. This is a part of the "Look Good Feel Better" campaign which the company has been a part of for several years. The LGFB is dedicated to helping cancer patients to manage the appearance-related side effects of cancer treatment.
Sale to Revlon
[
edit
]
In June 2016, US cosmetics company
Revlon
announced its intention to buy Elizabeth Arden Inc. for US$870 million (£611m). When the deal was concluded, the company was expected to have annual gross sales of US$3 billion.
[8]
On September 7, 2016, Revlon completed its acquisition of Elizabeth Arden. At the time of the merger, it was expected that E. Scott Beattie would join Revlon, Inc.’s board of directors as non-executive vice chairman and serve as a senior advisor to Fabian Garcia, Revlon's president and chief executive officer.
[9]
[2]
On November 3, 2016, Revlon's board of directors appointed E. Scott Beattie, Elizabeth Arden's former chairman, president and chief executive officer, to serve as a member of Revlon's board of directors in the capacity of non-executive vice-chairman.
[10]
On June 16, 2022, its parent, Revlon, filed for
Chapter 11 bankruptcy
.
[11]
References
[
edit
]
- ^
a
b
c
d
Elizabeth Arden (2016-08-15).
"Elizabeth Arden, Inc. ? Fiscal Year Ending June 30, 2016 Results"
. Elizabeth Arden
. Retrieved
November 18,
2016
.
- ^
a
b
"Official Press Release"
(Press release). September 7, 2016.
- ^
betsyisroelit (2011-09-29).
"The Pioneer Spas: Red Door"
.
Spafinder
. Retrieved
2023-02-26
.
- ^
Elizabeth Arden Webmaster.
"Corporate Locations, Elizabeth Arden, Inc"
.
elizabetharden.com
. Retrieved
23 July
2015
.
- ^
"Chicago Tribune: Chicago news, sports, weather, entertainment"
.
Chicago Tribune
. Retrieved
2021-10-07
.
- ^
Elizabeth Arden Webmaster.
"Elizabeth Arden - a global prestige beauty fragrance cosmetics and skincare products company"
.
elizabetharden.com
(Press release). Archived from
the original
on 11 April 2015
. Retrieved
23 July
2015
.
- ^
"TAYLOR LAUNCHES WONDERSTRUCK"
.
TaylorSwift.com
. Archived from
the original
on November 24, 2011
. Retrieved
July 17,
2011
.
- ^
Kollewe, Julia (June 17, 2016).
"Revlon to buy Elizabeth Arden"
.
The Guardian
. Retrieved
June 17,
2016
.
The equity value of the deal is $419m, with the rest made up by debt. Revlon said (pdf) it would pay $14 a share for Elizabeth Arden, a 50% premium to Thursday's closing share price.
- ^
"Elizabeth Arden, Inc., Form 8-K"
. SEC Edgar. September 9, 2016.
- ^
"Revlon, Inc., Form 10-Q"
. SEC Edgar. November 4, 2016.
- ^
"Cosmetics maker Revlon files for bankruptcy in US"
.
BBC News
. 2022-06-17
. Retrieved
2022-06-18
.
External links
[
edit
]
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