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Brazilian publisher and printing company
Editora Abril
[1]
is a major
Brazilian
publisher and printing company and one of the biggest media holdings in Latin America.
[2]
The company was founded in 1950 by
Victor Civita
in
Sao Paulo
and is now part of
Grupo Abril
.
[2]
Overview
[
edit
]
Civita had initially founded his publisher as Editora Primavera, publishing an unsuccessful comic magazine named in Brazil
Raio Vermelho
.
[3]
The following year, Civita changed its name to Abril -
[4]
referencing the month in which spring begins in the northern hemisphere -- and published its first title,
Donald Duck
, in Brazil called
Pato Donald
, which continues to run to this date.
[5]
Abril's first magazine lead Civita to claim "It all started with a duck", parodying
Walt Disney
's declaration that "I only hope that we never lose sight of one thing ? that it was all started by
Mickey Mouse
."
Under its name it publishes titles like
AnaMaria
,
Tititi
,
Minha Novela
,
Sou+Eu!
,
Quatro Rodas
,
Veja
,
Veja Rio
,
Veja Sao Paulo
,
Nova
,
Placar
,
Claudia
,
Boa Forma
,
Manequim
, and
Exame
, as well as the Brazilian editions of
Disney comics
,
Cosmopolitan
,
Men's Health
,
Women's Health
,
Runner's World
, and
Playboy
.
It also owns the
Brazilian MTV
and cable company Abril Grafica. In May 2006,
Naspers
acquired a 30% interest in Editora Abril.
[5]
See also
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References
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External links
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]