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Disney+ Day

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Disney+ Day
Status Active
Genre
  • Film
  • Television
Frequency Annual
Venue Online
Location(s) Global
Years active 2
Inaugurated November 12, 2021 ; 2 years ago  ( 2021-11-12 )
Previous event September 8, 2022 ; 20 months ago  ( 2022-09-08 )
Organized by The Walt Disney Company
Sponsors
2021 event
2022 event
  • AMC Theatres
Website www .disneyplus .com /welcome /disneyplusday

Disney+ Day is an annual event hosted by the Walt Disney Company to promote its Disney+ , Hulu , and Star+ streaming services , featuring announcements of new feature films and television series from those services and produced by the Walt Disney Studios .

The event was inaugurated in 2021, coinciding with the second anniversary of Disney+, and returned on September 8, 2022. The 2021 event was poorly received by viewers and commentators alike, with criticism toward Disney's decision to publish its announcements in the form of a Twitter thread as well as the minimal amount of new footage shown.

Events [ edit ]

2021 [ edit ]

The first Disney+ Day event was held on November 12, 2021, coinciding with the second anniversary of the Walt Disney Company 's Disney+ streaming service, and was announced by the company on September 21. [1] During the event, Disney announced numerous feature films, television series, and short films set to be released on Disney+, Hulu , and Star+ and produced by Walt Disney Pictures , Pixar Animation Studios , Marvel Studios , Lucasfilm , National Geographic , and 20th Century Studios . [2] [3] Several films, television series, and television specials were also released on the aforementioned streaming services as "Disney+ Day Premieres", [4] [5] while 13 Marvel Cinematic Universe (MCU) films were made available at an " IMAX Enhanced" expanded aspect ratio on Disney+. [6]

Disney accompanied the event with an extensive week-long marketing campaign, featuring many company-wide promotions. These include a Disney+ discount for new subscribers, coupled with an offer from the Disney Movie Insiders rewards program ; daily screenings of Disney films at select AMC Theatres locations; special benefits at Disney Parks ; "in-store activations" at Target stores ; as well as offers and discounts at shopDisney, the Disney Publishing Worldwide webstore, the Disney Music Emporium, Funko , and WizKids . On television, special advertisements were aired on Freeform , ESPN , FX , and Hulu; references to Disney+ Day were added to the week's episodes of numerous ABC television shows; while Good Morning America featured interviews from guests and live celebrations at Disney Parks. [7] [8] Disney+ also unveiled a redesigned user interface , [9] launched a TikTok account, announced a series of NFT digital collectibles in collaboration with VeVe , [7] and expanded access to the service in children's hospitals in EMEA . [10] In addition, large inflatable pop-up balloons of the Disney+ logo, Captain America's shield , Olaf , Boba Fett 's helmet, Maggie Simpson , the Pixar Luxo Ball, and the National Geographic logo were erected in New York City, Nashville , Paris, Rio de Janeiro , Los Angeles, and Copenhagen . [11] [12]

2022 [ edit ]

The second Disney+ Day event was held on September 8, 2022, ahead of the 2022 D23 Expo . [13] Similar to the previous year, the event was accompanied by the release of several films and series produced by Disney, Pixar, Marvel, Lucasfilm, and National Geographic onto Disney's streaming services. [14] [15] [16] A discount was once again offered to new Disney+ subscribers, [17] while five Disney-owned films were re-released at select AMC Theatres locations. [18] Disney Parks again featured a series of special promotions and celebrations, [19] shopDisney introduced new Disney+ Day-themed merchandise, and Disney also announced promotions for National Geographic Digital, Uber One , and Disney Movie Insiders. [17]

Reception [ edit ]

The 2021 Disney+ Day event was negatively received. Chelsea Avestruz of Screen Rant called it an "unadulterated disaster", criticizing Disney for publishing its announcements in the form of a "poorly constructed" Twitter thread and failing to prevent leaks online. [20] Adam B. Vary of Variety and Hannah Shaw-Williams of /Film echoed Avestruz's sentiments regarding the Twitter thread, with Vary adding that the company failed to generate excitement due to the lack of new footage shown and Shaw-Williams questioning Disney's decision to release most of the new MCU and Star Wars footage on Disney+, effectively behind a paywall . [21] [22] Many viewers expressed their disappointment and confusion online, especially fans of the MCU and Star Wars . [23] From November 12 through 14, Disney+ experienced a spike in subscriber growth, gaining a total of approximately 306,322 sign-ups over the course of three days. [24]

See also [ edit ]

References [ edit ]

  1. ^ D'Alessandro, Anthony (September 21, 2021). " 'Shang-Chi' Heading Into Homes On November 12, Which Bob Chapek Announces As "Disney+ Day"; Here's Lineup Of Content" . Deadline Hollywood . Archived from the original on September 21, 2021 . Retrieved September 21, 2021 .
  2. ^ Bankhurst, Adam (November 12, 2021). "Disney+ Day 2021: Everything Announced" . IGN . Archived from the original on November 13, 2021 . Retrieved May 31, 2022 .
  3. ^ Kleinman, Jake (November 12, 2021). "Disney+ Day: Every Single New Show and Movie Announced Announced" . Inverse . Archived from the original on November 12, 2021 . Retrieved May 31, 2022 .
  4. ^ Rogers, Reece (November 12, 2021). "Disney Plus Day is here ? subscribers can watch new releases like 'Shang-Chi' and 'Jungle Cruise' as part of the streaming service's 2-year anniversary" . Business Insider . Archived from the original on December 14, 2021 . Retrieved May 31, 2022 .
  5. ^ Radulovic, Petrana (November 1, 2021). "Every new movie and show coming to Disney Plus in November" . Polygon . Archived from the original on November 1, 2021 . Retrieved May 31, 2022 .
  6. ^ Byford, Sam (November 8, 2021). "Disney Plus is upgrading Marvel movies to IMAX aspect ratio" . The Verge . Archived from the original on November 8, 2021 . Retrieved November 8, 2021 .
  7. ^ a b Spangler, Todd (November 8, 2021). "Disney Plus Priced at $1.99 for First Month as Part of Company-Wide 'Disney Plus Day' Promotions" . Variety . Archived from the original on November 8, 2021 . Retrieved May 31, 2022 .
  8. ^ Jefferson, Camille (November 8, 2021). "All Disney+ Day Promotions Available on November 12" . Disney.com . Archived from the original on November 8, 2021 . Retrieved May 31, 2022 .
  9. ^ Edelbacher, Patrick; Sokolowski, Tony; Ziffer, Brian (November 12, 2021). "Introducing our Latest UX Enhancements for Disney+" . Disney Streaming Blog . Archived from the original on November 12, 2021 . Retrieved June 2, 2022 .
  10. ^ "Disney+ expanding access to EMEA hospitals and places of care in celebration of Disney+ Day" . The Walt Disney Company . November 12, 2021. Archived from the original on November 15, 2021 . Retrieved June 2, 2022 .
  11. ^ "Disney+ Celebrates Disney+ Day with Worldwide Celebration" . ABC 7 . November 14, 2021. Archived from the original on November 14, 2021 . Retrieved June 2, 2022 .
  12. ^ "Disney+ Day Inflatable Balloon Tour" . Disney Media and Entertainment Distribution . Archived from the original on June 3, 2022 . Retrieved June 3, 2022 .
  13. ^ Jones, Tamera (May 31, 2022). "Disney Announces Official Date for Second Disney+ Day Event" . Collider . Archived from the original on June 2, 2022 . Retrieved June 2, 2022 .
  14. ^ Spangler, Todd (May 31, 2022). " 'Pinocchio' Live-Action Remake Premiere Date Set on Disney+" . Variety . Archived from the original on June 2, 2022 . Retrieved June 2, 2022 .
  15. ^ Jones, Tamera (August 1, 2022). "Lightning McQueen and Mater Are Back in 'Cars on the Road' Trailer" . Collider . Archived from the original on August 2, 2022 . Retrieved August 11, 2022 .
  16. ^ Mitovich, Matt Webb (August 22, 2022). "Thor: Love and Thunder, DWTS Special Among Disney+ Day Premieres" . TVLine . Archived from the original on August 22, 2022 . Retrieved August 22, 2022 .
  17. ^ a b Taylor, Drew (September 7, 2022). "Disney+ Day Explained: What to Know About the Deals, New Streaming Titles and More" . TheWrap . Archived from the original on September 7, 2022 . Retrieved September 18, 2022 .
  18. ^ Bonomolo, Cameron (August 22, 2022). "Fan-Favorite Movies Returning to Theaters for Disney+ Day" . ComicBook.com . Archived from the original on August 23, 2022 . Retrieved September 3, 2022 .
  19. ^ Arneson, Krystin (August 23, 2022). "Disney+ Day means freebies and early Disneyland entry for subscribers" . SFGate . Archived from the original on August 23, 2022 . Retrieved September 3, 2022 .
  20. ^ Avestruz, Chelsea (November 13, 2021). "Disney+ Day Was An Unadulterated Disaster" . Screen Rant . Archived from the original on November 14, 2021 . Retrieved June 3, 2022 .
  21. ^ Vary, Adam B. (November 12, 2021). "Disney Plus Day Tries to Deliver the Goods Without Having Many Goods" . Variety . Archived from the original on November 12, 2021 . Retrieved June 3, 2022 .
  22. ^ Shaw-Williams, Hannah (November 13, 2021). "Everything That Went Wrong With Disney+ Day" . /Film . Archived from the original on November 17, 2021 . Retrieved June 3, 2022 .
  23. ^ Outlaw, Kofi (November 12, 2021). "Marvel and Star Wars Fans Aren't Thrilled With Disney+ Day" . ComicBook.com . Archived from the original on November 12, 2021 . Retrieved June 3, 2022 .
  24. ^ Mullin, Benjamin; Marcelis, David (January 31, 2022). "Disney+, HBO Max and Other Streamers Get Waves of Subscribers From Must-See Content. Keeping Them Is Hard" . The Wall Street Journal . ISSN   0099-9660 . Archived from the original on February 1, 2022 . Retrieved June 3, 2022 .

External links [ edit ]

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