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Television channel
Television channel
Investigation Discovery
(abbreviated as
ID
) is an Indian multinational
pay television
network dedicated to true crime documentaries owned by
Warner Bros. Discovery
broadcasting in
English
and
Hindi
. The channel was launched on 1 June 2014 then again relaunched in January 2020. The channel airs programming from its
American counterpart
and
Scripps
.
[1]
[2]
The channel was rebranded as
Discovery Jeet
in 2018, and later was rebranded as Jeet Prime.
[3]
However, due to poor ratings, the channel switched back as Investigation Discovery in 2020.
History
[
edit
]
Investigation Discovery was launched in 2014 by Discovery Communications India as a Hindi-language entertainment channel.
[4]
Later, on 1 February 2018, the channel rebranded as Discovery Jeet.
[3]
The company also shifted their headquarters from Delhi to Mumbai which is more suited for building a national general entertainment channel.
[5]
It aims to create 1000 hours of original content a year.
[6]
The shows will also be available digitally via
Netflix
.
[3]
The channel had a reach of 140 million on the day of launch.
[7]
Discovery announced plans to revamp the channel with dubbed content from
Scripps
after low ratings.
[2]
However, things did not work out as planned and on 13 January 2020, the channel was rebranded again to Investigation Discovery.
See also
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External links
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References
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Pan-Asia
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East Asia
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South Asia
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Southeast Asia
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Australasia
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Online
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Defunct
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