American software engineer
Craig Federighi
(born May 27, 1969) is an American engineer and business executive who is the senior vice president (SVP) of
software engineering
at
Apple Inc.
He oversees the development of Apple's
operating systems
. His teams are responsible for delivering the software of Apple's products, including the
user interface
,
applications
, and
frameworks
.
[2]
[3]
Early life and education
[
edit
]
Federighi was born on May 27, 1969, in
San Leandro
,
California
.
[4]
He graduated from
Acalanes High School
in
Lafayette
, California.
[
citation needed
]
Federighi received a
bachelor of science
in electrical engineering and computer science and a
master of science
in computer science from the
University of California, Berkeley
in 1991 and 1993, respectively.
[5]
Career
[
edit
]
NeXT and Ariba
[
edit
]
Federighi worked at
NeXT
, where he led development of the
Enterprise Objects Framework
.
[6]
He joined Apple when it acquired NeXT in 1996, but then left it in 1999 for
Ariba
, where he held several roles including Chief Technology Officer.
[7]
Return to Apple
[
edit
]
Federighi returned to Apple in 2009 to lead
macOS
engineering,
[8]
at a time when Apple had just finished developing
Mac OS X Snow Leopard
, which was highly regarded for its focus on speed and quality.
[9]
In March 2011, Federighi succeeded
Bertrand Serlet
as vice president of Mac Software Engineering at Apple,
[10]
and in August 2012 he was promoted to senior vice president, reporting to CEO
Tim Cook
.
[3]
Upon
Scott Forstall
's departure from Apple, his role was expanded to encompass iOS in addition to macOS.
[11]
In the following decade of Federighi's leadership, many observers noted a marked decline in the quality
[12]
[13]
[14]
[15]
of Apple's software products.
Federighi was reported to own more than 500,000 shares of Apple stock worth about US$180 million as of June 2020.
[16]
Public image
[
edit
]
Within the community of Apple users and developers, Federighi is known for his energetic presentations of new Apple software, frequently featuring absurdist humor such as references to his hair, use of new software features to organize events such as office karaoke parties and camping trips, and his claimed love of the band
Rush
. A running gag in Federighi's macOS presentations involves him describing the fictional exploits of the “crack product marketing team,” venturing naked through California in a Volkswagen Minibus and ultimately arriving at the location after which the version of the operating system is named. Federighi has some notable nicknames around Apple, such as "Hair Force One". Additionally, Apple CEO Tim Cook has called him "Superman".
[17]
[18]
His first appearance onstage during a major Apple event was at WWDC 2009, where he helped Bertrand Serlet introduce
Mac OS X Snow Leopard
. He made another appearance during 2010's 'Back to the Mac' presentation, showing off
Mac OS X Lion
. He introduced
iOS 7
and
OS X Mavericks
at Apple's
WWDC 2013
developer conference, and
iOS 8
and
OS X Yosemite
at
WWDC 2014
.
[19]
[20]
At
WWDC 2015
, he delivered most of Apple's 2-hour main opening-day presentation, introducing iOS 9 and OS X 10.11 "El Capitan", and revealing plans to release Apple's new programming language Swift as an open-source project.
[21]
In September 2015, he demoed 3D Touch in the new
iPhone 6S
.
At WWDC 2016, Federighi introduced
iOS 10
and
macOS 10.12
"Sierra" and said that the 15-year-old OS X would be rebranded as "macOS" in tune with the naming scheme used for
iOS
,
tvOS
, and
watchOS
. He emphasized the use of widgets on the iOS lock screen and announced new APIs for Siri and iMessage that would be open to all developers. In March 2016, Federighi wrote an article for
The Washington Post
, stating that "I became an engineer because I believe in the power of technology to enrich our lives" as his motivation.
[22]
In 2017, Federighi announced that the Safari web browser would block cookies from following people from site to site.
[23]
At an
Apple Special Event
in September 2017, Federighi initially failed to properly demo the
Face ID
feature on the
iPhone X
. Apple stated that before the event, some Apple employees had inadvertently triggered Face ID on one of the demonstration phones, causing it to instead prompt for a passcode when Federighi attempted to unlock it.
[24]
At WWDC 2018, Federighi introduced
iOS 12
and
macOS 10.14
"Mojave."
At WWDC 2019, he introduced
iOS 13
,
iPadOS
and
macOS 10.15
"Catalina."
At WWDC 2020, he was the lead presenter showcasing many of Apple's recent advancements.
[25]
He also introduced
iOS 14
,
iPadOS 14
, and
macOS 11
"Big Sur".
He made a cameo appearance within the September 2020 Apple Event, appearing briefly during a segment. However, he did not speak.
[26]
At the November 2020
Apple Special Event
, a video of him “setting the mood” by waking a MacBook from sleep instantly became a
meme
.
[27]
In November 2021, he appeared at the
Web Summit
talking about the dangers of allowing sideloading in the
iOS
ecosystem.
[28]
At WWDC 2022, Federighi introduced
iOS 16
and
iPadOS 16
, as well as
macOS 13
"Ventura."
[29]
At WWDC 2023, he announced
iOS 17
,
iPadOS 17
,
macOS 14
"Sonoma", and the developer and public betas for each operating system.
[30]
Personal life
[
edit
]
Federighi is of
Italian
descent.
[31]
Federighi is married as of 2014
[32]
and has four children.
[33]
References
[
edit
]
- ^
"Craig Federighi - Google Search"
. Retrieved
27 May
2021
.
- ^
"Apple Press Info - Craig Federighi"
. Apple
. Retrieved
28 January
2013
.
- ^
a
b
"Craig Federighi, Apple's Vice President of Mac Software Engineering & Dan Riccio, Apple's Vice President of Hardware Engineering Join Apple's Executive Team as Senior Vice Presidents"
.
Apple Press Release
. 27 Aug 2012
. Retrieved
28 Aug
2012
.
- ^
View from the Top: Craig Federighi
.
YouTube
. Retrieved
16 February
2021
.
- ^
"View from the Top"
.
Berkeley Engineering
.
Archived
from the original on 2022-10-27
. Retrieved
2022-10-27
.
- ^
Josh Lowensohn (24 March 2011).
"Who is Apple's new Mac guy?"
.
CNET
. Retrieved
10 July
2012
.
- ^
"Apple Leadership - Craig Federighi"
.
Apple
. Retrieved
2022-08-30
.
- ^
"Apple Leadership - Craig Federighi"
.
Apple
. Retrieved
2019-04-15
.
- ^
"The Mac, The Myth, The Legend: How Snow Leopard became synonymous with reliability"
.
9To5Mac
. 31 January 2018
. Retrieved
2020-11-05
.
- ^
"Bertrand Serlet to Leave Apple"
.
Apple Press Release
. Apple. March 23, 2011. Archived from
the original
on 24 March 2011
. Retrieved
14 June
2012
.
- ^
"Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services"
.
Apple Inc.
2012-10-29. Archived from
the original
on October 29, 2012
. Retrieved
2012-10-29
.
- ^
"Apple's Software Quality Decline"
.
Michael Tsai
. Retrieved
2020-11-05
.
- ^
"Is Apple's software getting worse or what?"
.
The Register
. Retrieved
2020-11-05
.
- ^
"Inside Apple's iPhone Software Shakeup After Buggy iOS 13 Debut"
.
Bloomberg.com
. 2019-11-21
. Retrieved
2022-04-14
.
- ^
Lovejoy, Ben (2016-02-15).
"Opinion: Apple's software bugs may be overplayed, but they do still need faster fixes"
.
9to5Mac
. Retrieved
2022-04-14
.
- ^
"CRAIG FEDERIGHI Insider Trading Overview"
.
www.insidermole.com
. Retrieved
2016-09-14
.
- ^
"Apple's Craig Federighi Is Perfect"
.
The Ringer
. June 13, 2016.
- ^
Yarow, Jay (June 2, 2014).
"Meet Craig Federighi, The Apple Executive Who Dominated Apple's Big Presentation Today"
.
Business Insider
.
- ^
"
'Superman' Gave 70% of the Apple Keynote"
.
Mashable
. Retrieved
2 June
2014
.
- ^
"Craig Federighi may give Apple a new jolt"
.
USA Today
. Retrieved
2 June
2014
.
- ^
"One of Apple's Biggest Success Stories Takes a Huge Leap Forward"
.
Business Insider
. Retrieved
Jun 8,
2015
.
- ^
Federighi, Craig (March 6, 2016).
"Apple VP: The FBI wants to roll back safeguards that keep us a step ahead of criminals"
.
The Washington Post
. pp. 1?2
. Retrieved
August 30,
2022
.
- ^
Chen, Brian X. (2021-09-16).
"The Battle for Digital Privacy Is Reshaping the Internet"
.
The New York Times
.
ISSN
0362-4331
. Retrieved
2022-08-30
.
- ^
"Face ID on the iPhone X did not actually fail to recognise Craig Federighi during Apple's presentation"
.
Business Insider
. Retrieved
2017-09-16
.
- ^
WWDC Special Event Keynote ? June 22, 2020 ? Apple
, retrieved
2020-06-22
- ^
Apple Event ? September 15
, retrieved
2020-10-24
- ^
Stolyar, Brenda (11 November 2020).
"Apple SVP Craig Federighi is a mood and also a 'daddy'
"
.
Mashable
. Retrieved
2020-11-13
.
- ^
Web Summit 2021 | Day two
, retrieved
2021-11-15
- ^
WWDC 2022 - June 6 - Apple
, retrieved
2022-06-13
- ^
WWDC 2023 - June 5 - Apple
, retrieved
2022-06-06
- ^
Redazione (5 June 2014).
"Federighi, l'italoamericano che cambiera Apple - TechGenius"
.
overpress.it
.
- ^
"Tim Cook talks Apple secrecy on Mac's 30th anniversary"
.
CNET
. January 24, 2014.
- ^
View from the Top: Craig Federighi (Youtube video)
.
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