Mexican chain of movie theaters
This article is about the Mexican movie theater chain. For the Chilean branch, see
Cinepolis Chile
. For the unrelated Belgian cinema chain, see
Kinepolis
.
Cinepolis
|
Company type
| Private
|
---|
Industry
| Film industry
|
---|
Founded
| 1971
; 53 years ago
(
1971
)
(as Cine Morelos)
|
---|
Founder
| Enrique Ramirez Miguel
|
---|
Headquarters
| ,
|
---|
Number of locations
| 335 (Latin America, United States, India, Indonesia, Spain)
|
---|
Area served
| Worldwide
|
---|
Key people
| - Enrique Ramirez Miguel (founder and ex-Chairman of the Board)
- Alejandro Ramirez Magana (CEO)
- Alejandra Daguer (Sales Management)
- Eduardo Acuna (Head of the Americas and former CEO of Cinepolis do Brasil)
|
---|
Services
| Multiplex
|
---|
Owner
| Organizacion Ramirez
|
---|
Number of employees
| 27,177 (2009)
[1]
|
---|
Website
| cinepolis
.com
|
---|
Cinepolis
is a Mexican and international
movie theater
chain. Its name means
City of Cinema
and its slogan is
La Capital del Cine
(English:
the Capital of Cinema
).
As of 2009
[update]
Cinepolis was the biggest cineplex chain in Mexico, with 427 theaters in 97 cities.
[1]
It is also the largest chain in
Latin America
and one of the largest in the world, also owning cinemas in Spain, India, Indonesia, Oman, Bahrain, Saudi Arabia, United Arab Emirates and the United States.
History
[
edit
]
Enrique Ramirez Miguel founded Organizacion Ramirezⓒ in
Morelia
,
Michoacan
,
Mexico
in 1971. Years before, the company opened the first cinema in the city of
Salamanca
the company was rebranded as Cinematografica Cadena de Oro, S.A., opening theaters in
Acambaro
and
Guanajuato
. By 1971, the brand had already expanded to
Mexico City
with the opening of Cine La Raza. In 1972 Cinemas Gemelos was born and one year later the national expansion of Multicinemas began. The company was rebranded in 1994 as Cinepolis with the first multiplex-style theaters in
Tijuana
. In 1999, Cinepolis VIP was created.
[1]
It is believed to be the biggest cinema chain in Mexico.
[2]
In 2019 the brand updated its logo mark and began rolling out the new mark to locations around the world.
Products and services
[
edit
]
Luxury cinemas
[
edit
]
Cinepolis VIP
was created in 1999 and is considered one of the pioneers in the development of the Luxury Cinema concept.
[3]
Online ticketing
[
edit
]
In 1997, Cineticket was created to give users the option to buy their tickets online instead of waiting to purchase at the venue. Cineticket was the first online theater ticket-selling-system in
Mexico
.
Premium formats
[
edit
]
On 2 June 2011, Cinepolis invested $25 million and partnered with the
South Korean
company
CJ Group
to open 11
4DX
theaters throughout
Mexico
.
[4]
4DX features motion seats, wind effects, water and air spray, and odors with over 100 scents. It first opened at the Plaza Acoxpa mall in Mexico City with the release of
Disney
's
Pirates of the Caribbean: On Stranger Tides
. On 1 July 2012, Cinepolis opened South America's first 4DX theater in
Brazil
at the JK Iguatemi shopping mall in
Sao Paulo
with the release of
Prometheus
and
Ice Age: Continental Drift
.
[5]
It is the launch customer in the
Western Hemisphere
and is one of the largest 4DX clients. The technology has expanded throughout Mexico, and has theaters in
Chile
(
Cinepolis Chile
),
Brazil
,
Peru
,
Colombia
,
India
,
Central America
, and the
United States
.
ScreenX
[
edit
]
It was announced on 1 April 2019 that Cinepolis expanded its partnership with the
CGV
group to bring the first
ScreenX
theater technology in
Mexico
, which is a 270-degree, multi-screen theater that allows viewers to experience a film beyond the typical frame of the film's screen.
[6]
[7]
It debuted at the Parque Las Antenas theater in
Mexico City
on 23 January 2020.
[7]
It also has one ScreenX location in the
United States
in
San Mateo, California
.
[8]
4DX Screen
[
edit
]
A combination of the conventional
ScreenX
and the motion-enhanced
4DX
theaters, Cinepolis also utilizes the "4DX Screen" (a.k.a. "4DX with ScreenX") theater that includes a fourth ceiling screen and newest 4DX seat versions, first opened at the Parque Toreo theater in
Mexico City
on 4 March 2020. Introduced in 2017, this marks the merged technology's debut outside the Asia region and overseas.
[7]
Markets
[
edit
]
Cinepolis has opened theatres in the capitals of Guatemala, El Salvador, Costa Rica, Panama, and Colombia. Cinepolis attempted to expand their business to
Ecuador
, but failed.
[9]
[10]
[11]
[12]
So far, 11 theatres have been opened outside Mexico under the Cinepolis brand, with a planned expansion to
Peru
, with the opening of a fourteen-screen theatre in
Lima
, a theatre in
Cali
, Colombia and a third in
Tegucigalpa
,
Honduras
.
[1]
[13]
India
[
edit
]
Fun Cinemas
is the multiplex cinema chain in
India
owned by
Cinepolis
. It is based in
Mumbai
, and originally established in 2001, by
Essel Group
.
[14]
In January 2015, at the time of acquisition by Cinepolis, Fun Cinemas operated 24 multiplexes with 83 screens in India.
[15]
Cinepolis has plans to operate 500 screens in India with an investment of ? 1,500
crore
and has signed deals with 12 developers in eight cities to set up 110 screens in the first phase.
[16]
[17]
There are also plans to enter into deals with developers to create 200 more screens across India by 2010.
[18]
Cinepolis has locations in
India
at:
Bhubaneswar
,
Jamshedpur
,
New Delhi
,
Thane
,
Chandigarh
,
Amritsar
,
Pune
,
Bengaluru
,
Patna
,
Kozhikode
,
Ahmedabad
,
Ranchi
,
Surat
,
Bhopal
,
Ludhiana
,
Navi Mumbai
,
Mangaluru
,
Jaipur
,
Hyderabad
,
Coimbatore
,
Hubballi
,
Vijayawada
,
Visakhapatnam
,
Kolkata
,
Vadodara
,
Mumbai
,
Kochi
,
Guwahati
,
Muzaffarpur
,
Gwalior
,
Lucknow
,
Trivandrum
and
Nagpur
.
[19]
It is also scheduled to open in Surat (second property),
Ghaziabad
,
Indore
and
Betul
.
[20]
Cinepolis has opened the largest Cinepolis Megaplex in Seasons Mall,
Pune
with 15 screens and another Megaplex at Viviana Mall,
Thane
with 14 screens with
IMAX
,
4DX
, and
Dolby Atmos
. Cinepolis Kochi operates 3 VIP screens, first of its kind in India.
[21]
Cinepolis also has its
sub-brand
in India known as
Cinemastar
. It was opened in December 2010 in
Thane
which has now been rebranded as Cinepolis
Middle East
[
edit
]
Ashish Shukla, CEO of Cinepolis Gulf, has revealed plans to expand across the
GCC
this year, with new cinemas set to open in the
UAE
,
Saudi Arabia
, and
Oman
.
In
Bahrain
, the cinemas are located at Atrium Mall, Saar, on the left of the King Fahd Causeway. The Cinepolis cinema is ideally placed for Saudi visitors. In
Bahrain
there are 13-screens, including Bahrain's first Junior theatre and 4D E-motion viewing experience, as well as two large-format screens, MacroXE with Dolby Atmos. Over there Cinepolis promises a unique cinema offering.
The UAE's first Cinepolis megaplex cinema is going to open in Meydan One Mall in Dubai, with both venues set to open in 2020.
United States
[
edit
]
Cinepolis USA, which is headquartered in
Dallas
,
Texas
began operating luxury theaters in the
United States
in 2011. In November 2018 it created the
Bay Theatre
in
Pacific Palisades
,
California
, based on an original 1940s design by architect
S. Charles Lee
as a plush five-screen cinema that features a coastal-themed menu at its concession stand, including an extensive wine list. One auditorium of the new Bay Theatre is equipped with an increasingly rare
35 mm film
projector. It also has a 12-screen luxury movie theater at Hollywood Park, on the site of the former
Hollywood Park racetrack
in
Inglewood, California
next to
SoFi Stadium
, which opened on July 12, 2023.
[22]
In 2019, it acquired
Moviehouse & Eatery
to grow its presence in the United States.
[23]
On August 9, 2019, Cinepolis reopened its
Mansfield, New Jersey
location after renovations.
[24]
It features 13 screens and luxury leather recliners with a full kitchen menu and bar. On January 5, 2020, Cinepolis announced it had closed its theater in
Roxbury Township, New Jersey
.
[25]
On July 28, 2021, Cinepolis confirmed it had closed its location in Parsippany, New Jersey.
[26]
On January 8, 2023, Cinepolis closed its NYC location in
Chelsea
.
[27]
Indonesia
[
edit
]
In October 2018, Cinepolis announced partnership with Cinemaxx, owned by Indonesia's
Lippo Group
, by acquiring 40% ownership stake. Cinemaxx, at that time, operated 45 theaters with 225 screens.
[28]
Following the acquisition, Cinepolis opened its first cineplex on 18 September 2019 at Mataram, West Nusa Tenggara followed by the rebranding of all Cinemaxx multiplexes into Cinepolis until Q4 2019.
[29]
[30]
[31]
Foundation
[
edit
]
In 2003, Organizacion Ramirez created the Cinepolis Foundation to help underprivileged people get medical care and education. Its mission is to contribute to social justice in
Mexico
through visible health programs. In 2007 the foundation was awarded the International Accomplishment in Exhibition for its work in promoting activism within the Mexican community. The Foundation's program, Del Amor Nace la Vista (From love, sight is born) has been recognised as The Best Practice in Social Responsibility.
[32]
They have signed association deals with twelve organizations in Mexico.
[33]
Controversies
[
edit
]
In March 2015, an article from the Mexican edition of
Forbes
magazine revealed that Cinepolis, along with rival movie theater chain
Cinemex
, were fined $7 million pesos each for directly disobeying instructions by the
Instituto Nacional Electoral (INE, National Electoral Institute)
, by showing political propaganda of the
Partido Verde Ecologista de Mexico (Ecologist Green Party of Mexico)
, with the
political party
itself being fined $35 million pesos.
[34]
[35]
In 2017, the Del Amor Nace La Vista charity foundation of Cinepolis was criticized for allegedly leaving 100
Mayan indigenous people
blind due to negligence.
[36]
Cinepolis said it was only two,
and no negligence was detected within the operations.
[37]
References
[
edit
]
- ^
a
b
c
d
"Cinepolis Coorporativo"
. Cinepolis. Archived from
the original
on 2 August 2009
. Retrieved
4 April
2009
.
- ^
"Mexico is home to two of the world's largest cinema multinationals"
. 14 June 2014
. Retrieved
12 November
2014
.
- ^
"Cinepolis VIP"
. Cinepolis. Archived from
the original
on 1 April 2009
. Retrieved
4 April
2009
.
- ^
Jimenez, Ricardo.
"Peso mexicano presenta una de sus peores caidas"
.
- ^
"Sala de cinema 4DX chega ao Brasil"
. 1 July 2012. Archived from
the original
on 29 June 2013
. Retrieved
21 May
2013
.
- ^
"Cinepolis to be the First to Bring the Innovative and Award-Winning '4DX with ScreenX' Format to LATAM"
.
PR Newswire
. PR Newswire Association LCC. 1 April 2019
. Retrieved
14 February
2020
.
- ^
a
b
c
"Salas ScreenX con vista panoramica de 270° llegan a Cinepolis"
.
gritaradio.com
(in Spanish). gritaradio.com. 5 February 2020
. Retrieved
14 February
2020
.
- ^
Dager, Nick (16 December 2019).
"Cinepolis Luxury Cinemas Installs its First ScreenX Auditorium"
.
Digital Cinema Report
. Digital Cinema Report
. Retrieved
14 February
2020
.
- ^
Perez, David Marcial (26 July 2015).
"Cinepolis, el rey mexicano de las pantallas"
.
El Pais
(in Spanish).
ISSN
1134-6582
. Retrieved
10 November
2018
.
- ^
ALnavio ? Noticias de ida y vuelta.
"La mexicana Cinepolis se hace mas fuerte en Espana"
.
ALnavio ? Noticias de ida y vuelta -
(in Spanish)
. Retrieved
23 November
2018
.
- ^
"ASIS Capitulo Mexico"
.
www.asis.org.mx
. Retrieved
23 November
2018
.
- ^
"Morelia, mon amour"
.
Expansion
(in Spanish). 10 May 2013
. Retrieved
23 November
2018
.
- ^
"Upcoming Openings"
. Archived from
the original
on 31 March 2009.
- ^
"Press Release- Andheri gets its latest #styleplex"
.
Essel Group
. 12 August 2014
. Retrieved
24 November
2018
.
- ^
"With Fun Cinemas buy, Cinepolis is third largest multiplex chain"
.
Hindu Business Line
. 28 January 2015
. Retrieved
24 November
2018
.
- ^
Reporter, B. S. (13 November 2013).
"Cinepolis to open 500 screens across India by 2017"
.
Business Standard India
– via Business Standard.
- ^
"Cinepolis India"
. Archived from
the original
on 30 May 2009.
- ^
"Cinepolis announces its foray in India"
(PDF)
.
[
dead link
]
- ^
"Buy Tickets Online"
.
cinepolisindia.com
. Cinepolis India
. Retrieved
30 June
2015
.
- ^
"Bigger and Better, which is the Centre Square Mall - CITY BUZZ | Kochi Gallan |A Cochin/Kochi Shopping Malls Movies and Events Blog"
. Archived from
the original
on 29 November 2012
. Retrieved
29 October
2012
.
- ^
"Cinepolis to open India's largest 15-screen megaplex in Pune"
. Archived from
the original
on 2 February 2013
. Retrieved
25 December
2012
.
- ^
Faughnder, Ryan (6 November 2018).
"Cinepolis caters to affluent moviegoers ? and filmmakers ? with reopened Bay Theatre"
.
Los Angeles Times
. Retrieved
6 November
2018
.
- ^
"Cinepolis Acquires Moviehouse & Eatery to Grow Dine-In Theatre Presence in the United States"
(Press release).
- ^
"Cinepolis Mansfield to Reopen on August 9 Following Multi-Million Dollar Renovations"
(Press release).
- ^
Comstock, Lori.
"Succasunna movie theater closing today"
.
New Jersey Herald
. Retrieved
2 August
2021
.
- ^
Cahill, Frank L. (28 July 2021).
"It's Official ? Cinepolis Is Not Reopening | Parsippany Focus"
. Retrieved
2 August
2021
.
- ^
"January 8 is Cinepolis Chelsea's Last Picture Show - Chelsea Community News"
. 6 January 2023.
- ^
"Meksiko Akuisisi Saham Cinemaxx, Bioskop Milik Lippo Group"
.
kumparan
(in Indonesian)
. Retrieved
16 September
2019
.
- ^
Theater, Cinemaxx (14 September 2019).
"18 SEPTEMBER 2019. Cinepolis pertama di Mataram Mall akan segera dibuka! Dapatkan berbagai promo menarik dan voucher gratis di hari pertama pembukaannya!pic.twitter.com/9P4RNoB2cf"
.
@cinemaxxtheater
(in Indonesian)
. Retrieved
16 September
2019
.
- ^
AS, Anastasia (20 September 2019).
"Cinemaxx Ganti Nama Menjadi Cinepolis"
.
SWA
. Retrieved
24 September
2019
.
- ^
"News - Cinemaxx Theater"
.
www.cinemaxxtheater.com
. Archived from
the original
on 3 October 2019
. Retrieved
28 October
2019
.
- ^
"Fundacion Cinepolis (Logros)"
. 21 February 2009. Archived from
the original
on 21 February 2009.
- ^
"Fundacion Cinepolis (Alianzas)"
. 26 January 2009. Archived from
the original
on 26 January 2009.
- ^
"Partido Verde, Cinemex y Cinepolis: cronica de una multa anunciada"
.
Forbes
(in Spanish). 3 March 2015
. Retrieved
22 April
2019
.
- ^
"INE avala multa al PVEM por 67.1 mdp por spots en cine"
.
Excelsior
(in Spanish). 6 March 2015
. Retrieved
2 March
2019
.
- ^
"Negligencia medica deja ciegos a indigenas mayas; piden apoyo a ALDF"
.
El Universal
. 4 December 2017.
- ^
Forbes Staff (6 December 2017).
"Fundacion Cinepolis responde a acusaciones sobre indigenas que quedaron ciegos"
.
Forbes Mexico
.
External links
[
edit
]
Wikimedia Commons has media related to
Cinepolis
.