From Wikipedia, the free encyclopedia
Chinese cola drink
Future Cola
is a
cola-flavoured
carbonated beverage
manufactured by
Hangzhou Wahaha Group
of
China
, where its market share is 12-15%,
[1]
making it the third-largest manufacturer of soft drinks in China behind
Coca-Cola
and
Pepsi
Cola. It is distributed by
Reed's
, Inc., in the
United States
as
China Cola
.
In China it is sold under the name
Future Cola
(
Chinese
:
非常可?
;
pinyin
:
f?ichang k?le
;
lit.
'Very (Happy) Cola'), the patriotic by-line "The Chinese people's own cola", and the slogan "the future will be better".
Markets
[
edit
]
China
[
edit
]
Wahaha started making its own cola in 1998.
Feichang Kele
(translated as Extreme Cola or, more commonly, Future Cola, for its sound) tastes like a cross between Coca-Cola and Pepsi, but bears a red and white label. Through Wahaha's extensive distribution network, Future Cola dominates rural China and its second- and third-line cities. Sales in 2003 amounted to 620 million litres, approximately 35% and 70% of the volumes of
Coca-Cola
and
Pepsi-Cola
respectively.
In China, Wahaha adopted three main marketing techniques. First, its advertisements adopt a nationalistic tone. Copy promotes Future Cola as "Chinese people’s own cola" and incites consumers to select it over Coke or Pepsi. Future Cola's focus on rural areas gave the product high penetration at lower costs. It also uses celebrity advertising. Its penetration pricing made it an affordable alternative to its rivals, particularly in the more price-sensitive rural areas.
[2]
International markets
[
edit
]
Wahaha works with a trading and distribution company in Taiwan and completed a factory for its cola products in Indonesia. Cola has joined other Wahaha products to be exported to France, Germany, Hong Kong, Italy, Japan, Malaysia, the Netherlands, Spain, Taiwan, Thailand, and the United States.
[2]
[3]
References
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]
External links
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Australia
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Austria
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Bangladesh
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Canada
| Annex
,
Bec Cola
,
Big 8
,
Compliments
,
County Bounty
,
Grizzly Paw
,
Harvey & Vern's
,
Lil' Rig
,
No Name
,
President's Choice
,
Selection
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Czech Republic
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China
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Colombia
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Comoros
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Cuba
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Denmark
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France
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Finland
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Germany
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Ghana
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Greece
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India
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Hong Kong
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Iran
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Ireland
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Myanmar
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Pakistan
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Peru
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Poland
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Sweden
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Slovenia
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Thailand
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Turkey
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Trinidad and Tobago
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United Arab Emirates
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United Kingdom
| Barr Cola
,
Classic Cola
,
Evoca Cola
,
Fentimans Curiosity Cola
,
Fever-Tree Distillers Cola
,
Maxi-Cola
,
Qibla Cola
,
Red Kola
,
Rola Cola
,
Ubuntu Cola
,
Virgin Cola
|
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United States
| 365
,
Big K
,
Blue Sky
,
Boost!
,
Boylan
Bubba
,
Caleb's Kola
Coca-Cola
(
Diet Coke
,
Tab
),
Cricket Cola
,
Diet Rite
,
Double Cola
,
Dublin
Faygo
,
Filbert's
,
Fitz's
,
Grandpa Graf's
,
Grapette
,
Jolt Cola
,
Jones Soda
,
King Cola
,
Like Cola
,
Maraschino Cola
,
Mr. Cola
,
Nuka Cola
,
Olipop
,
Pepsi
,
RC Cola
,
Reed's
,
King Cola
King Kong Cola
,
Sam's Choice
,
Signature
,
Spiffy
,
Stars & Stripes
,
Texa Cola
,
Speed King Cola
,
Triple Cola
,
Ultrapop King Cola
Vess
,
Virgil's
,
Zevia
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Vanuatu
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Venezuela
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