From Wikipedia, the free encyclopedia
Corporate executive responsible for digital media creation and publication
A
chief content officer
(
CCO
) is a corporate executive responsible for the brand development through content creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.). The CCO oversee the content creation team and make sure that all content initiatives are done the way it is envisioned.
[1]
The chief content officer is usually an
executive
role or
senior vice president
position, typically reporting to the
chief executive officer
or the
president
of the organization.
In a
broadcasting
organisation
, the CCO is generally the highest ranking creative member of the organization. However, the chief content officer position is also common in many other industries, ranging from insurance to video production based on a
LinkedIn
study.
[2]
Responsibilities
[
edit
]
Like all other chief officers, the chief content officer is responsible for supervision, coordination, planning and operation in his or her own field of responsibility.
[3]
The CCO may also lead a company's
branding
and
marketing
efforts (as it relates to content), if these areas are not overseen by a
chief marketing officer
.
The chief content officer is responsible for hiring and leading a team of content marketers and writers. The CCO create an overall content strategy, develop editorial plans and calendars to meet weekly and monthly goals, and is willing to make changes if necessary.
[1]
Writers and content marketers will report to the CCO with status updates and present their content for edits and revisions.
[1]
References
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Chief officers
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Senior executives
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Mid-level executives
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Related topics
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