Indian stationery company
Chelpark Company Private Limited
is an Indian stationary
manufacturing company
based in
Bangalore
. Chelpark is one of the oldest manufacturers of
fountain pen ink
in the country.
[4]
"Chelpark" is a
portmanteau
of "Chellaram" and "Parker".
[5]
Originally a
subsidiary
of the
Parker Pen Company
in India, the company was renamed 'Chelpark', after the Bangalore-based Chellaram family took over operations.
[6]
The Moti and Sona were Chelpark's most notable fountain pens.
History
[
edit
]
Chelpark started as the Indian subsidiary of
Parker Pen Company
. Parker in partnership with
TTK Group
, sold fountain pen ink in India. After the
Parker Pen Company
discontinued its partnership with the
TTK
in 1943, they needed someone to handle its Indian subsidiary. The Chellaram family, who already traded in Parker products in
west Africa
, were asked to takeover operations in India. The Chellaram family agreed on condition that they would take no part in the company’s operational management.
[7]
After Parker agreed to the terms, both companies started gaving a local identity to the
Quink
Parker ink by renaming it. An advertising campaign was launched that showed the Parker label being replaced by Chelpark label. Chelpark promoted its brand primarily through on-ground advertising, including school essay contests, teacher demonstrations and campus activities.
[8]
In 1969, due to changes in policies by the
Indian Ministry of Finance
, the partnership came to an end. Parker sold its entire share in the operation as it was deemed unprofitable. Chelpark also started expanding to other office stationery products.
[3]
After the Chellaram family acquired the majority shares, the business was rebranded as "Chelpark Company Limited". In 1985, it became "Chelpark Company Private Limited" and the head office shifted from
Madras
to
Bengaluru
.
[9]
In 2010s, Chelpark stopped manufacturing pens and inks. It was due to low demand for fountain pens and inks. There is no clear date regarding when Chelpark products stopped selling fountain pens.
[10]
Reception
[
edit
]
According to Harish Bijoor, a brand expert, Chelpark's success is often attributed to the quality of its ink and pen nibs. Their ink was known for being anti-clogging and non-corrosive, appealing to a wide range of users, from professionals to students.
[8]
[11]
See also
[
edit
]
References
[
edit
]
External Links
[
edit
]
|
---|
|
Australia
| |
---|
China
| |
---|
Croatia
| |
---|
Czech Republic
| |
---|
France
| |
---|
Germany
| |
---|
|
India
| |
---|
Italy
| |
---|
Japan
| |
---|
Sweden
| |
---|
Switzerland
| |
---|
United Kingdom
| |
---|
United States
| |
---|
|
|