2018 film by Kim Je-young
Cheese in the Trap
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Theatrical release poster
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Directed by
| Kim Je-young
|
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Written by
| Soonkki
Kim Jun-ah
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Based on
| Cheese in the Trap
by Soonkki
|
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Produced by
| Hwang Ji-sun
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Starring
| Park Hae-jin
Oh Yeon-seo
Park Ki-woong
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Production
company
| Mountain Movement Story
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Distributed by
| Little Big Pictures
[1]
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Release date
|
- 14 March 2018
(
2018-03-14
)
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Running time
| 116 minutes
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Country
| South Korea
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Language
| Korean
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Box office
| US$1.8 million
[2]
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Cheese in the Trap
(
Korean
:
치즈 認 더 트랩
) is a 2018 South Korean
romantic drama film
starring
Park Hae-jin
,
Oh Yeon-seo
and
Park Ki-woong
, based on the
Korean webtoon of the same name
. It was released on March 14, 2018.
[3]
Plot
[
edit
]
Hong Seol (
Oh Yeon-seo
) is an ordinary university student. She is busy working part-time jobs to pay for her tuition fee and living expenses. Yoo Jung (
Park Hae-Jin
) is her senior at the same university. He seems perfect. He comes from a wealthy family, he is kind and handsome, but Hong Seol does not feel comfortable with Yoo Jung. Suddenly, Yoo Jung comes and talks to her. He wants to go out on a date and they begin an awkward relationship.
Cast
[
edit
]
Production
[
edit
]
The production was first announced in March 2016,
[4]
and confirmed Park Hae-jin's return to reprise his role as Yoo Jung.
[5]
It was announced that
Kim Go-eun
, the lead actress of the
television adaptation
, was not offered a role and a new actress would be sought.
[6]
The Korean-Chinese production team held open casting auditions for the female lead in advance of shooting, which was scheduled to commence in early 2017.
[7]
In August, it was announced that
Oh Yeon-seo
was cast as the female lead.
[8]
Filming officially commenced in April 2017.
[9]
[10]
Release
[
edit
]
The trailer of
Cheese in the Trap
was released on February 13, 2018 and it accumulated more than 2.4 million views within the first week.
[11]
On March 7, 2018, a press conference was held at CGV Yongsan-gu, Seoul. The main cast together with the director were present at the event.
[12]
The film premiered exclusively in
CGV
theatres on March 14, 2018.
[13]
[14]
Controversy on distribution and release
[
edit
]
Due to the fact that
Cheese in the Trap
was released exclusively on CGV theatres, some Korean movie organizations questioned if that was showing "deepening monopoly" of the
CJ Group
-owned movie theatre chain. They also condemned the "
double standard
" of the management of the film's distributor, Little Big Pictures. The company was founded in 2013 by a consortium of producers and organizations that condemned the so-called "monopolistic and/or oligopolistic practices" of CGV and its sister company
CJ E&M
,
Lotte Group
's
Lotte Cinema
and
Lotte Entertainment
,
Orion Group
's
Showbox
, and
JoongAng Media Network
's
Megabox
.
Responding to the criticisms, Little Big Pictures
CEO
Kwon Ji-won said that "the exclusive release of
Cheese in the Trap
on CGV theatres were part of the company's distribution strategy".
[14]
Reception
[
edit
]
According to
Korean Film Council
,
Cheese in the Trap
came in third place at the local box office on its opening day by attracting 32,805 moviegoers. The film was shown 1,636 times on 346 screens in
CGV
theatres.
[15]
During the first weekend since the film was released, it drew 106,196 viewers and placed in top five at the weekend box office.
[16]
References
[
edit
]
- ^
龍頭蛇尾 '치인트', 화난 팬 映畫로 달랠까?
- ^
"Cheese in the Trap (2018)"
.
Korean Film Biz Zone
.
- ^
"Film Version of CHEESE IN THE TRAP to be Released on March 14"
.
Korean Film Biz Zone
. March 5, 2018.
- ^
"A 'Cheese in the Trap' movie is in the works"
.
Korea JoongAng Daily
. Retrieved
2017-08-29
.
- ^
"Park set to star in 'Cheese in the Trap' movie"
.
Korea JoongAng Daily
. Retrieved
2017-08-29
.
- ^
Kim, Ji-young.
"Kim Go-eun not offered role in 'Cheese in the Trap' movie"
.
Kpop Herald
.
The Korea Herald
. Retrieved
2016-07-25
.
- ^
Lee, Jin-a.
"
'Cheese in the Trap' seeks actress for lead role"
.
The Korea Times
. Retrieved
2016-07-25
.
- ^
"Oh Yeon-seo to be the new Seol for Cheese in the Trap movie"
. Dramabeans
. Retrieved
2017-08-29
.
- ^
"Filming starts for 'Cheese in the Trap' movie"
.
Kpop Herald
.
The Korea Herald
. Retrieved
2017-08-29
.
- ^
"Cheese in the Trap Film Version Begins Production"
. Korean Film Biz Zone
. Retrieved
2017-08-29
.
- ^
Kim Gae-young (February 19, 2018).
"朴海鎭x오연서 '치인트', 豫告篇으로 240萬 照會數 突破"
(in Korean). Tv Report
. Retrieved
2018-03-16
.
- ^
"[e映像] '치인트' 오연서 "산다라朴, 언니지만 어려보여…절친 됐다"
"
(in Korean). E-news24. March 7, 2018. Archived from
the original
on March 16, 2018
. Retrieved
March 16,
2018
.
- ^
Kim Hye-min (March 7, 2018).
"映畫 '치즈인더트랩' 오연서 "原作 '紅雪'과 닮았다는 말 많이 들어...부담"
"
(in Korean). En Seoul
. Retrieved
2018-03-08
.
- ^
a
b
Cho Jae-young (March 14, 2018).
"
'치즈인더트랩' CGV 單獨開封 論難…"獨寡占 深化"vs "配給戰略" (Controversy on "Cheese"'s exclusive release on CGV... "deepening monopoly" vs "distribution strategy")"
(in Korean).
Yonhap
. Retrieved
March 24,
2018
.
- ^
"
'只今 만나러 갑니다' 1位 出發..單獨開封 '치인트' 3位"
(in Korean). Star News. March 15, 2018
. Retrieved
2018-03-16
.
- ^
Shim Sun-ah (March 19, 2018).
"Domestic romantic drama leads box office in first weekend"
.
Yonhap News Agency
. Retrieved
2018-03-20
.
External links
[
edit
]
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First published in Korean
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First published in English
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First published in Indonesian
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First published in Japanese
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Adaptations
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