Cannella Media

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Cannella Media DTC, L.L.C.
Industry Media
Founded 1985 ; 39 years ago  ( 1985 )
Founder Frank Cannella
Headquarters
Burlington, Wisconsin
,
U.S.
Area served
United States
Key people
Rob Medved (CEO)
Website www .cannellamedia .com

Cannella Media DTC, L.L.C. , formerly Cannella Response Television LLC is a media company based in Burlington, Wisconsin , United States. It is the largest creator of long-form direct television. [1] Rob Medved is the incumbent chief executive officer of the company. [2]

Cannella is known for hit videos such as Tae Bo exercise videos in the 1990s. [2]

History [ edit ]

Cannella Media was founded by Frank Cannella in 1985. He received Bravo! Entrepreneur Award in 2006 for his contributions to the media industry . [3]

In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime. [2]

In June 2009, Cannella received an investmenet from private equity firms ZM Capital and Palladium Equity Partners. [4] [5]

In May 2011, Cannella moved to the new headquarters in Burlington. [6] [7]

In January 2016, Cannella acquired Media Properties Holdings and was renamed Cannella Media, LLC. [8] [9]

Operations [ edit ]

Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for its clients, and created over-the-air television networks mainly featuring low-cost or public domain content with their commercial breaks featuring direct response television advertising it brokered. Innovate Corp. stations (formerly HC2 Holdings/DTV America) form the bulk of the nationwide affiliate base for these channels. [10] Late night periods on all of their networks feature paid programming .

The company's networks include;

  • Binge TV , a network featuring binge viewing -focused scheduling of one series per day.
  • Carz & Trax , which features films, series and current-day programming tailored to automotive enthusiasts.
  • CRTV , or Consumer Response Television, with a mix of brokered home shopping blocks from other programmers and paid programming.
  • Magnificent Movies Network , which features older and public domain-films.
  • OnTV4U , which features a schedule entirely made up of paid programming, and is Canella's first and oldest network. [11]
  • RVTV , programming focused on recreational vehicles and the outdoors.
  • Timeless TV , featuring public domain sitcom episodes.

References [ edit ]

  1. ^ "Cannella to expand with new headquarters in Burlington" . May 24, 2011.
  2. ^ a b c "Cannella Response Television" . Milwaukee Business Journal .
  3. ^ "Robert Kern to Win Bravo! Lifetime Achievement Award" . March 17, 2006.
  4. ^ "Private equity firms invest in Cannella Response Television" . Milwaukee Business Journal .
  5. ^ "Equity firms invest in Cannella Response Television" . Milwaukee Journal Sentinel .
  6. ^ "Cannella moves to new HQ" . December 6, 2011.
  7. ^ "Groundbreaking today on new HQ for Cannella offices in Burlington" . Milwaukee Journal Sentinel .
  8. ^ Dill, Molly (January 29, 2016). "Cannella Response Television acquires New York media company" .
  9. ^ O'Reilly, Lara. "Private equity firms keep gobbling up ad tech companies ? and the trend shows no sign of slowing" . Business Insider .
  10. ^ "Cannella" (PDF) .
  11. ^ BizTimes Staff (2006-03-17). "Robert Kern to Win Bravo! Lifetime Achievement Award" . BizTimes - Milwaukee Business News . Retrieved 2023-02-10 .

External links [ edit ]

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