American morning television program (1987?1999 and 2012?2021)
CBS This Morning
|
---|
Final logo used from 2015 to 2021
|
Genre
| News program
|
---|
Created by
| |
---|
Directed by
| Shanta Fripp
[2]
|
---|
Presented by
| |
---|
No.
of episodes
|
- 3,110 (1987?1999)
- 2,521 (2012?2021)
|
---|
|
Executive producer
| Shawna Thomas
|
---|
Production locations
| |
---|
Camera setup
| Multiple-camera setup
|
---|
Running time
| 120 minutes (including commercials)
|
---|
Production company
| CBS News
|
---|
|
Network
| CBS
|
---|
Release
| November 30, 1987
(
1987-11-30
)
?
October 29, 1999
(
1999-10-29
)
|
---|
Release
| January 9, 2012
(
2012-01-09
)
?
September 6, 2021
(
2021-09-06
)
|
---|
|
|
CBS This Morning
(
CTM
) is an American
morning television program
that aired on
CBS
from November 30, 1987 to October 29, 1999, and again from January 9, 2012 to September 6, 2021. On November 1, 1999, the original incarnation was replaced by
The Early Show
, which was replaced by the second one on January 9, 2012.
The second incarnation emphasized general national and international news stories and in-depth reports throughout each edition, although it also included live in-studio and pre-taped interviews. The format was chosen as an alternative to the
soft media
and lifestyle-driven formats of competitors
Today
and
Good Morning America
following the first hour or half-hour of those broadcasts, in an attempt to give the program a competitive edge with its
infotainment
format. For all but a few ratings periods since 1954, CBS has historically placed a distant third in the
ratings
among the network weekday morning shows.
On August 31, 2021, CBS announced that the weekday program would be replaced with the reformatted
CBS Mornings
effective September 7, while the Saturday edition of
CTM
was renamed
CBS Saturday Morning
on September 18, 2021, completing the transition.
[3]
History
[
edit
]
First incarnation and
The Early Show
[
edit
]
The original incarnation of
CBS This Morning
made its debut on November 30, 1987, with hosts
Harry Smith
, former
Good Morning America
news anchor
Kathleen Sullivan
, and
Mark McEwen
, a holdover from the show's infotainment-intensive predecessor
The Morning Program
as weather caster and announcer. Sullivan was replaced by
Paula Zahn
on February 26, 1990.
Beginning on October 26, 1992, in an effort to prevent
affiliates
from dropping the program, CBS increased the amount of time available during the broadcast for local stations, most of which broadcast their own early morning news programs before the national news begins. Nevertheless, several CBS stations in top-ranking markets, like then-affiliates
WJBK
in Detroit,
WAGA
in Atlanta,
WHDH
in Boston and
KDKA
in Pittsburgh (as of 2022, still a CBS station) dropped the program in favor of either local or syndicated programming. KDKA would resume airing the program in the summer of 1995. Another station,
KPIX
in San Francisco, planned in 1994 to still broadcast
CBS This Morning
, but from 4:00 a.m. to 6:00 a.m. PST as the lead-in to its morning program.
Smith and Zahn left the program on June 14, 1996, with various
CBS News
correspondents
Harold Dow
,
Erin Moriarty
,
John Roberts
,
Russ Mitchell
,
Hattie Kauffman
,
Mark McEwen
and
Jane Robelot
anchoring
CBS This Morning
for seven weeks until a new format was in place. In August 1996, the program was revamped again, as simply
This Morning
, with
Mark McEwen
and
Jane Robelot
as co-hosts, news anchor
Jose Diaz-Balart
(succeeded by Cynthia Bowers, then
Thalia Assuras
, and finally
Julie Chen
) and
Craig Allen
(of
WCBS-TV
and
WCBS-AM
in
New York City
) serving as weather anchor.
A new format allowed local stations to air their own newscasts from 7:00 a.m. to 8:00 a.m. local time, interspersed with inserts from the national broadcast; the second hour of the national broadcast would then air uninterrupted from 8:00 a.m. to 9:00 a.m. Ratings went up slightly, and at one point in 1998 the program even moved ahead of
Good Morning America
. But its ratings success was also brief, and CBS announced its decision to cancel the program in early 1999. Robelot left
This Morning
in June 1999 after it was revealed that the program would be replaced. Assuras served as co-anchor and Chen as newsreader for the show's remaining five months. McEwen left the show at the end of September 1999 to prepare for the launch of
The Early Show
and was replaced by
Russ Mitchell
, who formerly conducted sports segments.
This Morning
ended on October 29, 1999 after twelve years. It was replaced by
The Early Show
, which debuted the following Monday, November 1. Though it had occasional peaks in the
ratings
,
The Early Show
was a perennial third-place finisher behind
NBC
's
Today
and
ABC
's
Good Morning America
. In its last year,
The Early Show
shied away from the news, features, light stories and "
infotainment
" approach used by the program since its debut, that it based on the formats of its two main competitors.
Development and revival
[
edit
]
On November 15, 2011, CBS News announced that
The Early Show
would be cancelled, and that the news division would overhaul its morning news program effective January 9, 2012. The news division's chairman
Jeff Fager
and president
David Rhodes
revealed at the official announcement that day that the revamped and retitled program would "redefine the morning television landscape" ? meaning that rather than replicate the relaxed lifestyle-driven styles of
Today
and
Good Morning America
, the new format would feature a mix of "
hard news
" (a CBS News hallmark), analysis and discussion.
[1]
On December 1, 2011, the title of the new show was revealed as
CBS This Morning
,
[4]
[5]
marking a return of the name to the morning newscast since 1999.
The founding
executive producer
of
CBS This Morning
was
Chris Licht
, who was hired by CBS in the spring of 2011 after serving as executive producer of
MSNBC
's morning news-discussion program
Morning Joe
. Licht's move to CBS led to speculation that
Morning Joe
hosts
Joe Scarborough
and
Mika Brzezinski
would follow Licht to CBS, as their contracts with MSNBC were set to expire;
[6]
though Scarborough and Brzezinski confirmed contemplating offers from CBS and other networks, they signed a new contract with MSNBC out of a belief that their interview-intensive approach could not be duplicated on broadcast television.
[7]
CBS instead tapped a trio of noted television veterans for the weekday edition of
CBS This Morning
:
The Early Show
holdover
Erica Hill
,
Gayle King
and
Charlie Rose
. Licht described Rose, who had previously hosted CBS's former overnight news program
CBS News Nightwatch
(which was replaced by
Up to the Minute
and later
CBS Overnight News
) in the 1980s, and had also served as a part-time correspondent for occasional segments since 2008 on the long-running newsmagazine
60 Minutes
, as "an incredible interviewer".
[8]
[9]
Licht promised an "outside the box" approach to
CBS This Morning
, insisting that the show would not include forced anchor banter, cooking segments, "comedic weather forecasters, [or] cheering fans on an outdoor plaza."
[9]
[10]
[11]
Since revival
[
edit
]
On July 26, 2012, CBS announced that its Chief
White House
Correspondent
Norah O'Donnell
would replace Hill starting in September 2012. Hill was pulled from the program immediately after the announcement (an absence which was not explained on the broadcast),
[12]
and was eventually released from her CBS contract (Hill joined NBC in November 2012, becoming a co-host of
weekend editions
of
Today
).
On November 20, 2017, Rose was fired by CBS following a report in
The Washington Post
in which eight women accused him of sexual harassment.
[13]
King and O'Donnell addressed the issue on the show.
[14]
In January 2018, it was announced that
John Dickerson
(moderator of
Face the Nation
) would join the program as the third co-anchor.
[15]
On October 3, 2018, it was announced that correspondent
Bianna Golodryga
would be joining the show as the fourth co-host.
[16]
However, six months later, in April 2019, Golodryga chose to leave CBS News.
[17]
On May 6, 2019, it was announced that Dickerson and O'Donnell would leave
CBS This Morning
, with Dickerson moving to
60 Minutes
and O'Donnell to
CBS Evening News
.
Anthony Mason
and
Tony Dokoupil
were named as successors, and made their debuts on May 20, 2019, alongside King.
[18]
O'Donnell's last day on the show was May 16, 2019, followed by Dickerson on May 17, 2019.
CBS announced several planned changes to the program in 2021, including a move to a new studio at
One Astor Plaza
in
Times Square
, and a new co-host in
Nate Burleson
with Mason moving to a role as reporter on culture.
[19]
[20]
On August 31, the network announced that
CBS This Morning
would instead be succeeded by a new program,
CBS Mornings
, starting September 7.
[3]
The transition was complete on September 18, 2021 when
CBS This Morning Saturday
was rebranded as
CBS Saturday Morning
.
Format
[
edit
]
Both hours began with the "EyeOpener - Your World According To Us", a fast-paced 90-second video montage of the day's top stories, ending with overnight sports highlights clips and quips from late-night talk shows. The first hour of the show was more news-intensive, with more original journalism and analysis than the second hour.
[9]
The 8:00 hour began with the "EyeOpener @ 8", recaps the first hour's news, leads into a brief summary of the morning's news headlines, and then shifts its focus to interviews and discussion (a la
Morning Joe
) and lighter fare.
Weather reports
[
edit
]
True to Licht's "no comedic weather" promise, the show did not include any standalone national weather segments
[21]
? this made
CBS This Morning
the only national morning news program on any of the
"Big Three" networks
not to include such a segment, although time was allotted for CBS affiliates to insert their own local weather forecasts (with national maps and forecasts or a text-only list of forecasts for individual cities nationwide provided for affiliates that do not insert their own weather updates, particularly those that do not have a news department).
However, the program would use local
meteorologists
from CBS stations to provide the forecast during major
severe weather
events (such as hurricanes, wildfires, and blizzards).
Lonnie Quinn
(former meteorologist for the program's Saturday edition) of
flagship
New York City O&O
WCBS-TV
- appears weekdays (as needed), and Jeff Berardelli, CBS News Weather and Climate Specialist, works the Saturday edition (when necessary).
Local news cutaways
[
edit
]
For stations that do not make use of the local news cutaways at :26 and :56 past the hour (including CBS affiliates that do not have a news department), the program used a taped story introduced by that day's
CBS Morning News
anchor during that time; previously it contained a
happy talk
segment between the anchors and panelists. This was similar to what was done during the 1981-87 run of the CBS Morning News.
West coast
[
edit
]
For the
Pacific
,
Alaska
and
Hawaii?Aleutian Time Zones
(along with most of
Arizona
during
daylight saving time
), an updated version of the broadcast incorporated an additional greeting to those viewers ("Good morning to our viewers in the West! and "As you are waking up in the West..."), along with updated reports previously denoted by the reporter specifically acknowledging the viewers in that part of the country (e.g., "Good morning and Good morning to our viewers watching us in the West") and if occurring, reports on major swings, high or low, involving the
stock market
, with the time and temperature bug also incorporating a real-time
Dow Jones
/
NASDAQ
tracker.
Studio
[
edit
]
"With a wall this big, something important better be happening on the inside.
There is.
Sorry for the mess. We're busy building you a better morning."
?A message adorning the
CBS Broadcast Center
, as featured in a December 2011 promo for
CBS This Morning
[22]
CBS This Morning
operates out of a set in Studio 57 at the
CBS Broadcast Center
(numbered for the street address in
Manhattan
, West 57th Street). The new set was originally planned for use by
The Early Show
before its cancellation; that program was based out of the windowed
General Motors Building
during its entire run, which was shared with the network's
NFL
pre-game show
The NFL Today
at times, though during the final year of
The Early Show
the windows were covered at all times due to the change to a hard-news focus.
[23]
A section of the studio's exterior, covered in white walls and adorned with the
CBS Eye
logo (and also bearing the message shown at right), was featured in promos for the show that began airing in early December 2011.
[24]
CBS Evening News
has shared Studio 57 with
CBS This Morning
since December 2016, when the former program moved from its longtime home at Studio 47.
[25]
Bits and pieces of the
CBS This Morning
set were revealed in promos and web videos released prior to the program's debut,
[24]
with the full set unveiled during the January 2012 premiere. Some of the set's features include:
[11]
- Real exposed brick walls and dark hardwood flooring
- An in-the-round anchor desk, topped in clear
lucite
and etched with the famous "Eyemark", as well as additional "prong" sections which can be removed if necessary
- Moveable monitors, allowing guests who appear via satellite to "sit" alongside their interviewers at the anchor desk
- Various items representing CBS News's legacy (most prominently a
world map
from the venerated
Walter Cronkite
tenure of the
CBS Evening News
)
- An adjoining newsroom (which was not ready in time for the premiere), complete with large windows facing the street (allowing passers-by to look in)
- A visible
green room
(complete with the only couch on the set), allowing viewers to catch a glimpse of behind-the-scenes action
Also included on the set, as reported by
TV Guide
reporter Stephen Battaglio, is an
Oakland Athletics
baseball cap; executive producer Chris Licht included it to remind his staff of the sports film
Moneyball
, whose central character (team executive
Billy Beane
, played in the film by
Brad Pitt
) took an "outside-the-box" approach that Licht hopes
CBS This Morning
replicates (Licht has called the show "The
Moneyball
of TV" ? a take-off on the methodology featured in the 2011 film ? and screened the film prior to the premiere for
CBS This Morning
staff as a motivational tool).
[9]
In the wake of the
COVID-19 pandemic in the United States
and the associated closure of the CBS Broadcast Center on March 11, 2020,
CBS This Morning
was briefly re-located to the Washington, D.C. studio of the
CBS Evening News
for two editions. After the facility was closed once more on March 18, the program began broadcasting from the
Ed Sullivan Theater
on the set of
The Late Show with Stephen Colbert
(where Licht now serves as producer),
[26]
[27]
[28]
[29]
before switching to a
remote work
format.
[30]
On June 22,
CBS This Morning
returned to Studio 57 with a reduced crew.
[31]
Notable on-air staff
[
edit
]
The second incarnation of the program was originally hosted by Charlie Rose, Erica Hill and Gayle King.
[32]
Hill left the show about six months following its debut, and was replaced by Norah O'Donnell.
[33]
In November 2017, Rose was suspended and subsequently fired following
sexual harassment
accusations made against him becoming public knowledge.
[34]
Upon Rose's firing, various anchors have filled the third spot on a rotating basis. On January 9, 2018, CBS News president
David Rhodes
announced that former
Face the Nation
host John Dickerson would join Gayle King and Norah O'Donnell as the third co-anchor of
CBS This Morning
.
[15]
It was announced on October 3, 2018, that correspondent
Bianna Golodryga
would be joining the show as the fourth co-host.
[16]
However, six months later, in April 2019, Golodryga chose to leave CBS News. On May 6, 2019, it was announced that Dickerson and O'Donnell would leave
CBS This Morning
, with Anthony Mason and Tony Dokoupil named as successors.
[18]
O'Donnell's last day on the show was May 16, 2019, followed by Dickerson on May 17, 2019.
Final
[
edit
]
Former
[
edit
]
Correspondents
[
edit
]
Saturday edition
[
edit
]
CBS This Morning Saturday
is the Saturday edition of the program, which premiered under that title on January 14, 2012 and is currently anchored by
Michelle Miller
,
Dana Jacobson
and
Jeff Glor
.
Like the weekend editions of other network morning shows, the program has a greater focus on human-interest pieces than on weekdays, though it still concentrates primarily on the news of the day during the first half-hour. It also retains some of the common features of the morning show genre which were removed from the weekday show, such as musical performances and food segments.
An exception to the usual Saturday format occurred on February 2, 2013 (the day before
Super Bowl XLVII
), when the weekday anchor team hosted from
New Orleans
(where the game was held at the
Mercedes-Benz Superdome
), an edition that was branded as simply
CBS This Morning
(instead of
CBS This Morning Saturday
) and was formatted similarly to the weekday program, including "EyeOpener" segments at the top of both hours.
CBS This Morning
did not produce a Sunday edition as a result of the long-running
CBS News Sunday Morning
, a newsmagazine that debuted in 1979 (and is a remnant of a
short-lived reformatting
of the original
CBS Morning News
broadcast that lasted until 1982). In contrast to
CBS This Morning
,
CBS News Sunday Morning
has long led the ratings among the Sunday morning shows.
Broadcast
[
edit
]
In the
Southern Hemisphere
, in the
Commonwealth of Australia
, a trimmed version (for 70 minutes excluding commercials) of the
CBS This Morning
weekday edition aired on CBS's sister network (since November 2017)
Network 10
, along with regional affiliates
Southern Cross 10
, and from July 2016 to July 2021
WIN
, on Monday - Friday mornings from 4:30 a.m. until 6:00 a.m.
AEST
with the Friday edition held over to the following Monday. A national weather map of Australia was inserted during local affiliate station's
cutaways
for weather reports and forecasts. Commercial advertising was inserted instead of the usual
cutaway
to the local news programming , however, near-simultaneously with the other US's major
"Big Three" television networks
' breakfast / morning television programs, along with
ABC-TV's
longtime
Good Morning America
(broadcasting in U.S. since 1976) on the
Nine Network
from 3:30 a.m. and the
NBC's
Today
longtime morning news/features show (since 1952, of
NBC
) airing on the
Seven Network
from 4:00 am. It was subject to preemption in regional areas for paid and religious programming. Until recent March 2020, the program was broadcast weekday mornings from 4:30 a.m. to 6:00 a.m., with the Friday edition usually held over to the following Monday. As a result of Network 10's plans to give local mid morning program
Studio 10
a natural lead in for watching by Australian viewers, the program would now air four days a week, in direct competition to rivals of Network Seven's
Sunrise
and Nine's
Today
(Australian version), with encores of CBS daytime soap opera dramas
The Bold and the Beautiful
to air for two hours on Monday mornings from 6:00 a.m. This programming move, however, was short-lived; as of July 2020, the program has been bumped back to 4:30 a.m. to 6:00 a.m. airing five days a week, with encores of fellow CBS programs including daytime talk show
The Talk
,
Entertainment Tonight
,
Judge Judy
,
and
The Bold and the Beautiful
following the program
.
Unlike the
Nine Network
and
Seven Network
, the weekend edition was not shown.
[36]
Reception
[
edit
]
The format of
CBS This Morning
was praised by
Associated Press
critic
Frazier Moore
, noting the network was differentiating itself from its competitors with its focus on hard news: "
CBS This Morning
has, in effect, vowed to keep the silliness to a minimum, and its first week is promising." He noted the absence of
tabloid
news items, saying "[what]
CBS This Morning
didn't have ? that, too, provides a good argument for watching."
[37]
Gail Shister of
TVNewser
gave Charlie Rose "an A for effort" for stretching past his usual slate of hard news into
pop-culture
stories. Shister concluded, "CBS is not reinventing morning TV. But at least they're trying, and that, in itself, is good news."
[38]
Awards and nominations
[
edit
]
CBS This Morning
won a
Peabody Award
in 2014 for "its timely, meaningful look into the face and mind of a tyrant" in the feature story "One-on-One with Assad".
[39]
Ratings
[
edit
]
Upon the show's launch, CBS executives said that they expected it would take years for a ratings turnaround in the morning time period.
[40]
The program debuted to an average of 2.72 million viewers (1.11 million in the key demographic of adults 25 to 54 years old) in its first week; its total viewership was 10% lower than
The Early Show
'
s during the same week in the previous year.
[40]
As of August 2015,
CBS This Morning
continued to show the most growth, up to 12 percent in viewers and up to 14 percent in the A25-54 demo vs. the same week in 2014, with 3.196 million viewers.
[41]
In November 2016,
CBS This Morning
came within striking distance of
Today
and scored the best November sweeps month for a CBS morning show in 23 years, averaging 2.8 million viewers - only 800,000 viewers behind "Today".
[42]
References
[
edit
]
- ^
a
b
The Deadline.
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.
Deadline Hollywood
. Retrieved
December 27,
2011
.
- ^
Variety Staff.
"
'CBS This Morning' Names New Director, Managing Editor and Senior Producer"
.
Variety
. Retrieved
February 19,
2021
.
- ^
a
b
Steinberg, Brian (August 31, 2021).
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.
Variety
. Retrieved
August 31,
2021
.
- ^
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"
.
TVNewser
.
Mediabistro.com
. December 1, 2011.
- ^
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"
.
Broadcasting & Cable
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2017
.
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.
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.
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- ^
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.
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.
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2017
.
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,
archived
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, retrieved
2017-12-01
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b
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.
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.
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a
b
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"
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.
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. Retrieved
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.
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a
b
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CBS This Morning
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.
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'CBS This Morning' To Move To Times Square Studio At ViacomCBS Headquarters"
.
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.
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.
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.
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.
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The Early Show
Leaving GM Building For CBS Broadcast Center, New Studio To Have Different Look"
.
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. Mediabistro.com. September 16, 2011.
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a
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'CBS This Morning' debuts Monday, January 9"
.
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. Retrieved
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.
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.
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. Retrieved
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.
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.
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.
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. Retrieved
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.
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"
.
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. United States. January 17, 2012. Archived from
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on November 27, 2017
. Retrieved
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2017
.
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Andreeva, Nellie (July 26, 2012).
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