Buzby

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A badge featuring Buzby and his catchphrase
A badge featuring Buzby and his catchphrase

Buzby was a yellow (later orange) talking cartoon bird, launched in 1976 as part of a marketing campaign by Post Office Telecommunications , which later became British Telecommunications (BT). [1]

A group of runners from British Telecommunications with mascot Buzby at a fun run in London in the 1970s

Overview [ edit ]

Buzby appeared in a series of television commercials with the catchphrase: "Make someone happy with a phone call". [2] Buzby's voice was provided by Bernard Cribbins , and the character was animated by Charlie Jenkins of Trickfilm Studios, London. [3]

The campaign spawned many marketing items, such as toys, badges, a comic strip in TV Comic , and books, and lasted until well into the 1980s. British Telecom produced and sold a "Buzby" wristwatch with Buzby perched on the second hand; the watch had a blue strap. [4]

References [ edit ]

  1. ^ Neil McKeown, Case Studies and Projects in Communication , Routledge, 1982, pp.51-6. ISBN   0-416-30740-X .
  2. ^ Victor Bignell, Joyce Fortune, Understanding Systems Failures , Manchester University Press, 1984, p. 166, ISBN   0-7190-0973-1 .
  3. ^ "Bernard Cribbins: Doctor Who and Wombles star dies aged 93" . BBC News . July 28, 2022 . Retrieved July 28, 2022 .
  4. ^ "Buzby" . Computer Networking and Telecommunications Research, University of Salford . Retrieved 18 June 2022 .