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Bull's-Eye Barbecue Sauce - Wikipedia Jump to content

Bull's-Eye Barbecue Sauce

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From Wikipedia, the free encyclopedia
For other uses, see Bullseye .
Bull's-Eye
Burger King Bull's-Eye BBQ Burger
Product type Barbecue sauce
Owner Kraft Heinz
Produced by Kraft Foods
Country U.S.
Canada
Introduced 1985 ; 39 years ago  ( 1985 )
Website bullseyebbq.com

Bull's-Eye Barbecue Sauce is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada. [1] It is also the official BBQ sauce of the Calgary Stampede . [ citation needed ]

History [ edit ]

Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can`t be beat . In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee . [2]

Burger King [ edit ]

Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger, [3] and Rodeo Cheeseburger . [4] It was replaced in 2007 with Sweet Baby Ray's brand sauce. [ citation needed ]

References [ edit ]

  1. ^ "Barbecue Sauces, Mustards and Steak Sauces" . Kraft Foods. Archived from the original on 2006-03-22 . Retrieved 2007-08-28 .
  2. ^ "Bolder Man is Bull's-Eye for Kraft" . Marketing Magazine. 2009-06-01 . Retrieved 2009-07-25 . [ permanent dead link ]
  3. ^ "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu" . Market Wire . 2000-08-28 . Retrieved 2007-08-28 .
  4. ^ "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN" . Press-Telegram (Long Beach, CA). 1999-02-05 . Retrieved 2007-08-28 .

External links [ edit ]


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